This document provides a summary of a field activity presentation done by students on BIG C, a mobile phone retail chain with over 100 stores in Andhra Pradesh, India. It includes an acknowledgement, contents listing, details about BIG C's founding and growth, chairman Balu Chowdhary's customer-centric principles, phone models available, brand ambassadors, employee profiles, and a positive experience the students had conducting the field activity and interacting with staff. The presentation provided insights into BIG C's business operations and focus on customer satisfaction through its wide selection and service.
3. Acknowledgement
We are very thankful to our Personality Development
faculty Mrs Latha Diwakar for her strong support and guidance in
preparing the presentation and Frankfinn Institute for giving us an
opportunity to prepare this Field Activity Presentation on BIG C.
4. Contents
About BIG C
Chairman and Managing Director of BIG C
Types of phones available in BIG C
Brand Ambassadors of BIG C
People who are working in BIG C
Experience
5. ABOUT BIG C
First store of BIG C was opened in Vijayawada in the year
2002.
BIG C is a one stop shop for all mobile telecom solutions.
They are engaged in the business of retail mobile marketing of
all branded headset, connections, accessories and repair
services under one roof in the state of Andhra Pradesh.
6. Their 100th store was also opened in Vijayawada.
BIG C having their showrooms at Hyderabad, Vijayawada, Vizag,
Rajahmundry, Tirupati, Eluru, Guntur etc. Totally they have 102
outlets in Andhra Pradesh.
The company focused on extending best shopping experience to
customers by providing wide range of mobiles and accessories
coupled with service at best pricing.
This had resulted in building strong satisfied customer base.
7. BIG Cs way of telling their customers A BIG THANK YOU;
as they have always believed- SUCCESS IS A JOURNEY,
NOT A DESTINATION and journey of a thousand miles begin
with one step.
9. Chairman and Managing Director of BIG C
He wholeheartedly believe in the saying by Mahatma Gandhi
Principles. They are,
A customer is the most important visitor on our premises.
He is not dependent on us, we are dependent on him.
He is not an interruption in our work, he is the purpose of it.
He is not an outsider in our business, he is part of it.
We r not doing him a favor by serving him, he is doing us a favor by
giving us an opportunity to do so.
10. The Highlights of their offerings are:
Customer Satisfaction and Loyalty.
Best Practices in Operations and Processes.
Commitment to Customers.
Corporate and Operational expenditure.
They are Successful in Offering:
Best shopping Experience.
Customer care.
Wide range of mobiles of established brands.
Best pricing coupled with best bargains from suppliers.
11.
Apple IPAD 2 WIFI 16GB (APPLE)
Brand
Model
Weight
Internal Memory
:
:
:
:
External Memory :
Apple
ipad 2 16GB wifi
601G
yes,16 storage,512
MB RAM
Up to 32GB
12.
MICROMAX NINJA A27(MICROMAX)
Form
: Bar
SIM
Touch Screen
Call Features
: Dual SIM, GSM+GSM
: Yes
: Conference call, Loud
Speaker
: Black
Handset color
13.
NOKIA 206 DUAL SIM(NOKIA)
In sales Package : Handset, Battery,
Headset, charger
Form
: Bar
SIM
: Dual SIM,
GSM+GSM
Key Pad
: Yes,
Alphanumeric
Call Features
: Conference call,
Speed dialing,
Loud Speaker
14.
SAMSUNG GALAXY DUOS S7562 WHITE
(SAMSUNG)
In Sales Package
Form
SIM
Touch Screen
: Handset, Battery,
Charger, Headset
: Bar
: Dual SIM,
GSM+GSM
: Yes, capacitive
17. People Who are Working in BIG C
NAME
DESIGNATION
:
:
PREVIOUS WORK EXPERIENCE :
Mr.S.Guru Nath
Sales Man
(from 4 Years)
Started his career with
BIG C as sales man.
21. NAME
DESIGNATION
: Mr. Shaik Abdul Rahman
: Store Manager
(last 2 months)
PREVIOUS WORK EXPERIENCE : Asst sales Manager in
ford Automobiles.
22. EXPERIENCE
We got very warm welcome from them. They
replied in pleasant way for each and every question without
hesitating. Because of this Field work, we got a good
experience how to interact with unknown people. we were
little tensed before the field work, but after completion of
fieldwork we were very satisfied with our work. Finally, this
experience will definitely help us in future.