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FreakOut tech introductions

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Coji Mizoguchi
Coji Mizoguchi

M.T. Burn operates Japan's largest mobile ad platform, handling 280 billion yen per month in ad sales. It uses automatic ad buying technology to place infeed, video, and display ads across various platforms. The company has grown through a strategic alliance with LINE Corporation and continues expanding its product offerings and technology capabilities to process 200,000 ad requests per second and calculate personalized bid prices within 50ms. M.T. Burn is hiring to continue developing its platforms and analytics tools.

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FreakOut tech introductions
FreakOut tech introductions
Platform Development What are we doing? ? Automatic Ad Buying Platform. ? Infeed, Video, Display Ads ? Largest Mobile Ad Platform in Japan ? 280 billions per month.
Strategic Business Alliance with LINE corp. Growth Hike ŽÚ¸æ‰ÓÉÏÍÆÒÆ Product 2016/4/1 2016/4/8 2016/4/15 2016/4/22 2016/4/29 M.T.BurnÖêʽ»áÉç
Automatic Ad Buying { "site": { "page": "http://example.com/"}, "user": {"id": "55816b39711f9b5acf3b90e313ed29e51665623f" } "imp": { "banner": { "w": 300, "h": 250,"pos": 0 }, "bidfloor": 0.03 }, } Bid Response (FreakOut) { "bid": { "iurl":"https://fout.jp/ads/300x250.png", "price": 0.14 } } Real Time Bidding Protocol Bid Request (Google, etc¡­) 280 billions per month.
Our Technology Highlight ? 200,000 request per second on-peak ? Calculate bid price per request ? Predict click, conversion, awareness rates ? in 50ms ? Perl ? Hadoop, spark, and some ruby (for GPS/location data analytics dashboard)
We are hiring! https://www.fout.co.jp/
GIVE PEOPLE WORK THAT REQUIRES A PERSON.

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FreakOut tech introductions

  • 3. Platform Development What are we doing? ? Automatic Ad Buying Platform. ? Infeed, Video, Display Ads ? Largest Mobile Ad Platform in Japan ? 280 billions per month.
  • 4. Strategic Business Alliance with LINE corp. Growth Hike ŽÚ¸æ‰ÓÉÏÍÆÒÆ Product 2016/4/1 2016/4/8 2016/4/15 2016/4/22 2016/4/29 M.T.BurnÖêʽ»áÉç
  • 5. Automatic Ad Buying { "site": { "page": "http://example.com/"}, "user": {"id": "55816b39711f9b5acf3b90e313ed29e51665623f" } "imp": { "banner": { "w": 300, "h": 250,"pos": 0 }, "bidfloor": 0.03 }, } Bid Response (FreakOut) { "bid": { "iurl":"https://fout.jp/ads/300x250.png", "price": 0.14 } } Real Time Bidding Protocol Bid Request (Google, etc¡­) 280 billions per month.
  • 6. Our Technology Highlight ? 200,000 request per second on-peak ? Calculate bid price per request ? Predict click, conversion, awareness rates ? in 50ms ? Perl ? Hadoop, spark, and some ruby (for GPS/location data analytics dashboard)
  • 8. GIVE PEOPLE WORK THAT REQUIRES A PERSON.