Freebinarschmeebinar kristin baier mcsv
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The document discusses improving engagement for online presentations like webinars. It suggests that online courses should be customized to specific learner personas, involve interactive elements to engage participants, and use chunking and scenarios to reinforce learning. The document then proposes several options for delivering and monetizing online courses, including YouTube rentals, membership sites, and using a learning management system with a merchant front end. The goal is to help people sell their knowledge and expertise through affordable online learning platforms.
Freebinarschmeebinar kristin baier mcsv
- 1. Freebinar Schmeebinar Sell Your Know How To Build Your Brand
- 3. Webinar Attendance Numbers arent great. Webinar Registrants Attend - 33% Don't Attend Sources: Webinar Success.com eEvent.com On24.com
- 4. And yet producers and consumers see value. 1. BtoB Magazine, VERTICAL MARKETING GUIDE, June 22, 2009 2. Marketing Sherpas 2011 B2B Marketing Advanced Practices Handbook
- 5. Thats OK, theyll watch the recording. Webinar Attendance Attend - 33% Watch Recording - 24% Don't Attend - 46% Source: On24.com
- 7. What if you were available whenever they were?
- 8. People are watching a lot of video? 163M UNIQUE US viewers Watched 5.8 HOURS of video 163 http://blog.nielsen.com/nielsenwire/mediauniverse
- 9. And they use it to learn about products? 34% use video as PREFERRED 163 source of product/service information October 14, 2011 http://digital-stats.blogspot.com/2011/10/preferred-sources-for-product-service.html
- 10. So Why arent they watching our webinars?
- 11. Some Webinars have twice the attendance. / http://bestwebinarpractices.com/2012/04/estimating-the-size-of-your-webinar-audience/
- 12. Have you paid for a webinar or online class? Why? Was it good? / Why?
- 13. What makes an online presentation bad? /
- 14. What makes an online presentation engaging? / http://www.ted.com/talks/melissa_marshall_talk_nerdy_to_me.html
- 15. What makes an online presentation engaging? / http://www.ted.com/talks/melissa_marshall_talk_nerdy_to_me.html
- 16. Science supports her recommendations. /
- 17. A GOOD online course must be:. /
- 18. Customized training targets specific learners. DOES NOT ^ Role Experience Need Personas
- 19. Engagement gets the client involved.
- 20. Engagement can simply utilize the mouse. http://www.suddenlysmart.com/examples/Computer_ports/player.html
- 21. Engagement is stimulated by trial and error. http://www.suddenlysmart.com/examples/Computer_ports/player.html
- 22. Engagement can provide layers of investigation http://www.suddenlysmart.com/examples/Computer_ports/player.html
- 23. Multimedia is just 岳鞄温岳
- 24. Multimedia can be done in a video file.
- 25. Multimedia can be compiled into a class.
- 26. Multimedia is inherent in blended learning.
- 27. Scenarios reinforce learning. http://www.youtube.com/watch?v=JFVkzYDNJqo Alternative Ending http://www.youtube.com/watch?v=JFVkzYDNJqo
- 28. Scenarios reinforce learning. Multiple Choice
- 29. Chunking is also important. Average time spent in webinar session by an attendee Optimal Length of training segment
- 30. mLearning apps are slightly different.
- 31. Now that we have a good course... 31
- 32. Coggno makes selling classes easy and affordable. 32
- 33. YouTube Rentals. 33
- 34. Player. 34
- 35. Membership sites can be a good option. 35
- 36. Blended Learning with merchant front end. 36
- 37. Support Corporate customers with SCORM. 37
- 38. You can be part of future knowledge management .
- 39. I hope youve learned how to sell your knowledge
- 40. Hosted LMS with Merchant Systems You Can Afford myBrainshark.com 28% of course cost, 100MB limit http://www.youtube.com/watch?v=sHBToczBDWA
- 41. Engagement can take many forms. http://www.suddenlysmart.com/examples/Computer_ports/player.html