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freedom 251

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Gopal Agrawal

This document summarizes the specifications and background of the Freedom 251 smartphone that was launched in India at an unprecedented price of 251 rupees. It details the mobile's specifications including its 4-inch display, 1.3GHz quad-core processor, and 1GB of RAM. It also discusses the Noida-based company Ringing Bells that launched the phone, their goal of capturing 40% of the Indian market, and debunks claims that the phone is subsidized by the government. While the phone's extremely low price point attracted significant attention, some reviews found it to just be a re-branded 4,100 rupee Adcom smartphone, and questions were raised about its certification for use in India.

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All you need to know about Freedom 251 By Gopal Agrawal Department of Biotechnology NIPER-Mohali
Content • Mobile specification • Cost • Reason for low cost • Information about ringing bells • Government subsidiary to Freedom 251 • Total cost for mobile to company • Reference • Author information
Mobile specification • Launched: February 2016. • 4 inch touchscreen display • Resolution of 540 pixels by 960 pixels • 1.3GHz quad-core • 1GB of RAM • 8GB of internal storage that can be expanded up to 32GB via a microSD card • 3.2-megapixel primary camera on the rear and a 0.3-megapixel front shooter for selfies. • Android 5.1 • Connectivity :Wi-Fi, Bluetooth, FM. • Sensors: Proximity sensor. • Single GSM smartphone • The mass market device will come with preinstalled apps including Women Safety, Swachh Bharat, Fisherman, Farmer, Medical, WhatsApp, Facebook and YouTube
Ringing bell company • Noida based company • Registered on 16th September 2015. • Other product: smart 101. • Aim: to make 40% market share in 12months (http://telecom.economictimes.indiatimes.com/news/freedom-251- maker-ringing-bells-aims-40-share-industry-terms-it-marketing- gimmick/51029938 ) • Company also launched 4G smartphones at 3000 INR. • Competitors : Datawind. • Two plant: Noida and Uttarakhand.
Price of mobile • Only 251/-.
Reason for low cost • The company will pass on benefits from margins, duty exemptions for local production, savings from selling online and efficiencies from economies of scale and logistics to consumers. • Pre-embedded apps in the device may lead to revenue-sharing arrangements. • Ringing Bells will rely on the promoter's reach into dealer and retail channels for selling the phones. • The company aims to spend a minimum of Rs 250 crore on full indigenous production of the phones. • a part of the revenue they generate from the marketplace will be used to subsidise the phone • The component will be locally produced (avoid 13% duty to be paid in import). • Waiting for GST bill approval. • Reference: http://telecom.economictimes.indiatimes.com/news/freedom-251- maker-ringing-bells-aims-40-share-industry-terms-it-marketing-gimmick/51029938
You should know this before buying…. • The first set of reviewers who have got the phone, have been posting on how it is actually an Adcom Ikon 4, incidentally priced at Rs 4,100 on Flipkart and other ecommerce sites. In fact, the Freedom 251 carries a Tricolour sticker on the rear panel to conceal the Adcom branding. • the device has not been BIS certified. In fact, it is not even listed, points out another report. So, how can we be so sure it is safe to use and adheres to the standards like radiation and so on, that are required for the Indian market • The idea of selling the phone at Rs 251 came to Chadha and his colleague Mohit Goel, a director at Ringing Bells, on a midnight stop at dhaba on the highway to Jhansi.
Government subsidiary to Phone • Ashok Chadha (President) clarified to IBNLive that there is no subsidy from the government for the Freedom 251. • http://www.ibnlive.com/news/tech/demystified-how-freedom-251- is-being-sold-at-rs-251-and-the-company-also-expects-profits- 1204431.html
Total cost to company for mobile
freedom 251
Author • Gopal Agrawal M.S.Pharm (Biotechnology) U/G: Dr.Abhay H.Pande (Associate Professor) NIPER-MOHALI PUNJAB-160062. gops938@gmail.com https://in.linkedin.com/in/gopal-agrawal-464410b1

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freedom 251

  • 1. All you need to know about Freedom 251 By Gopal Agrawal Department of Biotechnology NIPER-Mohali
  • 2. Content • Mobile specification • Cost • Reason for low cost • Information about ringing bells • Government subsidiary to Freedom 251 • Total cost for mobile to company • Reference • Author information
  • 3. Mobile specification • Launched: February 2016. • 4 inch touchscreen display • Resolution of 540 pixels by 960 pixels • 1.3GHz quad-core • 1GB of RAM • 8GB of internal storage that can be expanded up to 32GB via a microSD card • 3.2-megapixel primary camera on the rear and a 0.3-megapixel front shooter for selfies. • Android 5.1 • Connectivity :Wi-Fi, Bluetooth, FM. • Sensors: Proximity sensor. • Single GSM smartphone • The mass market device will come with preinstalled apps including Women Safety, Swachh Bharat, Fisherman, Farmer, Medical, WhatsApp, Facebook and YouTube
  • 4. Ringing bell company • Noida based company • Registered on 16th September 2015. • Other product: smart 101. • Aim: to make 40% market share in 12months (http://telecom.economictimes.indiatimes.com/news/freedom-251- maker-ringing-bells-aims-40-share-industry-terms-it-marketing- gimmick/51029938 ) • Company also launched 4G smartphones at 3000 INR. • Competitors : Datawind. • Two plant: Noida and Uttarakhand.
  • 6. Reason for low cost • The company will pass on benefits from margins, duty exemptions for local production, savings from selling online and efficiencies from economies of scale and logistics to consumers. • Pre-embedded apps in the device may lead to revenue-sharing arrangements. • Ringing Bells will rely on the promoter's reach into dealer and retail channels for selling the phones. • The company aims to spend a minimum of Rs 250 crore on full indigenous production of the phones. • a part of the revenue they generate from the marketplace will be used to subsidise the phone • The component will be locally produced (avoid 13% duty to be paid in import). • Waiting for GST bill approval. • Reference: http://telecom.economictimes.indiatimes.com/news/freedom-251- maker-ringing-bells-aims-40-share-industry-terms-it-marketing-gimmick/51029938
  • 7. You should know this before buying…. • The first set of reviewers who have got the phone, have been posting on how it is actually an Adcom Ikon 4, incidentally priced at Rs 4,100 on Flipkart and other ecommerce sites. In fact, the Freedom 251 carries a Tricolour sticker on the rear panel to conceal the Adcom branding. • the device has not been BIS certified. In fact, it is not even listed, points out another report. So, how can we be so sure it is safe to use and adheres to the standards like radiation and so on, that are required for the Indian market • The idea of selling the phone at Rs 251 came to Chadha and his colleague Mohit Goel, a director at Ringing Bells, on a midnight stop at dhaba on the highway to Jhansi.
  • 8. Government subsidiary to Phone • Ashok Chadha (President) clarified to IBNLive that there is no subsidy from the government for the Freedom 251. • http://www.ibnlive.com/news/tech/demystified-how-freedom-251- is-being-sold-at-rs-251-and-the-company-also-expects-profits- 1204431.html
  • 11. Author • Gopal Agrawal M.S.Pharm (Biotechnology) U/G: Dr.Abhay H.Pande (Associate Professor) NIPER-MOHALI PUNJAB-160062. gops938@gmail.com https://in.linkedin.com/in/gopal-agrawal-464410b1