Freemium Meetup November 2012
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The document outlines an agenda for a Freemium Meetup event in San Francisco on November 8, 2012. It includes welcome remarks, introductions of sponsors like Kachingle and Osborn McDerby LLP, presentations on freemium models from speakers like Lincoln Murphy and David Weekly, and a panel discussion. Kachingle is also highlighted as presenting on their new freemium bundling, billing, and co-marketing platform for applications.
Freemium Meetup November 2012
- 1. Freemium SF Bay Meetup meetup.com/freemium November 8, 2012 San Francisco, CA Sponsors www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 1
- 2. Agenda Welcome from the FreemTeam What is Freemium? Sponsors Osborn McDerby LLP & Kachingle Speaker Introductions (bios on handout) Speaker Presentations Panel Discussion + Q&A www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 2
- 3. Welcome from the FreemTeam FreemiumSFBay Team Cynthia Typaldos, Founder, Kachingle & Moderator Charlotte Monte, Kachingle Angela Hey, Techviser Chad Heinrich, HeiTechMarketing Anika Erdmann, Kachingle Rob Lau, SF/SV/SanJose/Berkeley Startup Meetups How to join & participate see handout WiFi access also on handout Formal end at 8:45pm. Open after for networking. www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 3
- 4. Freemium Meetup News Handout has lots of info Meetups 2nd Thurs each month swap SF/SV next month in SV Tonight is 8th event | 460 members Please join at meetup.com/freemium Speakers? Sponsors? Venues? www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 4
- 5. Freemiumers - YOU Freemium Vendor? Freemium user? Neither (yet)? Heard of the Penny Gap? www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 5
- 6. What is Freemium? Bob's Buzzword of the Day: 'Freemium' Bob Rice, general managing partner with Tangent Capital Partners LLC, explains "Freemium." (Source: Bloomberg) www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 6
- 7. www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 7
- 8. Sponsor Osborn McDerby LLP Rich McDerby Steve Osborn www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 8
- 9. Sponsor Kachingle: Our Freemium Story Our Story - why we are entering the Freemium marketplace Avira Conversion rates Micro- payment engine www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 9
- 10. Kachingle Our Solution for Freemium Vendors Bundling, Billing and Co-Marketing platform for Applications Bundling to get over the penny gap co-market to share acquisition costs Micropayments to get more people paying something Usage-based fair to vendors and subscribers, hands-free www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 10
- 11. Kachingle Status Developer site launched in October www.kachingle.com Demo bundles and apps anyone can play around for free Simple APIs for app integration Web & PC mobile coming soon www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 11
- 12. Kachingle Subscriber Bundle Examples www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 12
- 13. Kachingle Point-based bundles! www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 13
- 14. Kachingle Formal Announcement early November Seeking App Vendors for first bundle talk to: Cynthia Typaldos: cynthia@typaldos.com Daniel Reid: daniel@kachingle.com Public Announcement November Already integrated with , payment gateway, driving press visibility 100 payment methods, 187 currencies talk to Fred Dewey: fred@kachingle.com www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 14
- 15. Kachingle Subscriber Bundle Examples www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 15
- 16. Kachingle Apps do Authentication thru APIs appdoesitall.kachemium.com sample working app Simple APIs for subscriber authentication bundle partner logos, names bundle price more - see developer documentation available for web, pc apps now, mobile coming soon www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 16
- 17. Kachingle Formal Announcement early November Seeking App Vendors for first bundle talk to Lawrence Krubner: lawrence@kachingle.com or Daniel Reid: daniel@kachingle.com Public Announcement November Already integrated with , payment gateway, driving press visibility 100 payment methods, 187 currencies Getty Images, KLM, PopCap Games, Greenpeace, Vodafone, SoundCloud, Kachin gle talk to Fred Dewey: fred@kachingle.com www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 17
- 18. What our Speakers will Talk About Our speakers will talk about their close and personal relationship with the Freemium business model and share their experience of what works and doesnt work. 15 min each, followed by 30 min Q&A panel discussion Stephen M. Osborn, Partner Osborn McDerby LLP Lincoln Murphy, Managing Director Sixteen Ventures, LincolnMurphy.com @lincolnmurphy @16v David Weekly, CEO of Oha.na @dweekly @Ohanagram www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 18
- 19. Panel Discussion Questions for any and all of the panelists Panel ends at 8:45pm Raffle and networking afterwards Steve Osborn Lincoln Murphy David Weekly Osborn McDerby LLP Sixteen Ventures Oha.na
- 20. End Freemium SF Bay Meetup November 8, 2012 San Francisco, CA www.meetup.com/freemium www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 20
Editor's Notes
- #8: Avira typed in micropayments, 100M users. $30 premium package, would take 50 cents, primarily an ad vehicle right now. Other vendors, same price range, 20 cents, $1K vendor would take $40. typical conversions .5-2% in mobile apps, games, below 1%. So we had the micropayment engine; how could we apply it to this problem?