Friendly Account Based Marketing
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This slideshow discusses about the way friendly names can help avoid the personalization trap, and the impact of that small change in the context of your B2B account based marketing strategy.
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Friendly Account Based Marketing
- 1. ACCOUNT BASED MARKETING THE FRIENDLY WAY
- 2. AboutAboutAbout Beachhead Contact us www.beachhead.io email: steven@beachhead.io A marketing agency founded to help B2B marketers adapt to the changing world of marketing technology. Learn more at www.beachhead.io
- 3. What are Friendly Names?
- 4. The modification of an official name to make it more human-friendly.
- 5. Would you feel like this was personalized to you?
- 6. Would you feel like this was personalized to you? Not really.
- 7. Examples of a friendly name of a company A short version of the full legal name Ex: Cisco instead of Cisco Systems Inc. An abbreviation that the company widely uses themselves Ex: BofA instead of Bank of America Corporation The text in the companys trademark Ex: HP instead of Hewlett-Packard
- 8. Whats Wrong with Legal Names?
- 9. Inhuman-like
- 10. How You Use Friendly Account Names in One Hour 1. Add a field called Friendly Company Name 2. Filter names that belong to the same company Ex: Beachhead, Beachhead Marketing, Beachhead Marketing Inc., etc.
- 11. 3. Review list of account names and fill in the friendly names 4. For unfamiliar companies, check their official websites and social media profiles How You Use Friendly Account Names in One Hour
- 12. Alternative to step 3-4: Use Excel formulas to remove unnecessary legal suffixes. How You Use Friendly Account Names in One Hour
- 13. 5. Review for wrong names made up by the shortcut formulas How You Use Friendly Account Names in One Hour
- 14. Why You Should Add More Small Human Touches To create 1-1 conversation with potential customers.
- 15. Automation is an engine, not a human.
- 16. Contact us www.beachhead.io email: steven@beachhead.io Subscribe to For more insights like this, subscribe to our blog at www.beachhead.io/blog
- 17. THANK YOU If you have any question THANK YOU If you have any questions Contact Us www.beachhead.io email: steven@beachhead.io