Friends media Signage Network
- 2. Locations Description Profile Mindset Monthly Footfalls Coffee Machines at top BPOs and Corporates of Mumbai Young Upwardly Mobile Professional Relaxing / taking a break from work at the coffee station 30 lacs Caf辿 Coffee Day is Indias 3rd most frequented place after home and college/work Collegians / Youth / Young Adults/ Couples Relaxed / making conversation 30 lacs McDonalds is Indias most loved fast food chain SEC A/B, Young Adults Families / Kids Relaxed / Family First 40 lacs Mumbai and Delhis College Network targets the premium students across the country in canteens Sec B/C/E train commuters and daily travelers Relaxed / making conversation 90 lacs The Western Railways are Mumbais local train service, transporting over 40 lac passengers daily Common Man / All Ages / All SEC's Waiting in line, nothing else to do 9.5 crore The Central Railways are Mumbais local train service, transporting over 40 lac passengers daily Common Man / All Ages / All SEC's Waiting in line, on the train/platform, nothing else to do 9.5 crore Network Strength Targeting 20 cr eyeballs monthly
- 3. We centrally managed network allows for web integration, real time updates and customized messaging 3 Centralized Management Make Campaign Live in 48 hours Change messages in real time Real Time Updates Live content feeds from websites (news, sports, competitions) Develop promotions in a central location Distribute files across network in a few hours Display ad in all locations Extend Reach From Web to Digital OOH Remote location Automated system User-based system
- 4. Customer Profile: 15-29 years of age, mostly students & young professionals, SEC A1, A2, B1, B2 Average time spent : 45 mins Caf辿 Coffee Day is the most frequented place after home and college/work
- 5. Static Wraps on the Screen Highlight Your Messaging
- 6. Customer Profile: 5-45 years of age, mostly families, students & youth & young professionals, SEC A1, A2, B1, B2 Average time spent: 30-45 mins McDonalds is Indias most loved and visited fast food chain
- 7. McDonalds outlets targeting SEC A/A+ segments of society (youth and young professionals)
- 8. Average time spent : 15-20 mins in canteens, common areas and near notice boards Customer Profile: Students, Aged 16-24 Our College Network 8
- 9. The Digital College Notice Board Share information, pictures and ideas on campus Ticker News, Sports etc. Notice Board: Send messages, notices to screen via a secure website Content News Current events TVCs Web content VAS content Festivals Merit lists Time tables Events Greetings
- 10. The Interactive Vending Machine A Snapshot Locations: Corporates in Mumbai (will be extended to Delhi soon) Interactive Touch Screen: Employees have to order their tea/coffee by interacting with the vending machine. The Touch Screens provide information making it more engaging than any other medium available Target high-income-young-adults when they are taking a break Grab their full attention while they are waiting for their coffee
- 12. Split of Touch Screen Admin Messages Order Menu Clock Live News Tickers Brand Logos Client Ads and Content
- 13. Customer Profile: 5-60 years of age, mostly students, youth & working adults, SEC A-D categories Average time spent: 15-20 mins in the train Railway Ticket Counter Networks (Western and Central Railways)
- 14. LCD/Plasma will showcase client advertisements and content, all of which can be updated in real time Ticket Window is branded to make it appear like the clients ticket counter, in this case Airtel The Ticket Counter Videowall combines Traditional and Non Traditional OOH mediums to deliver a striking impact - Over 120 million commuters are targeted through DSNs Videowall Network - Consistently seen over 80% recall across both pass holders and non pass holder commuters - Centrally managed network allows for brands to update content (i.e. scores, news, stock quotes, tariffs etc) on these screens in real time, making the experience all the more engaging - Integration with WEB allows brands to extend their web campaigns onto these screens`
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- 24. Customer Profile: 5-60 years of age, mostly students, youth & working adults, SEC A-D categories Average time spent: 15-20 mins in the train Central Railway Ticket Counter CST to Thane
- 26. 26 THE CENTRAL RAILWAYS LED NETWORK Customer Profile: 5-60 years of age, mostly students, youth & working adults, SEC A-D categories Average time spent: 45-60 mins in the train
- 28. THE WESTERN RAILWAYS CLOCK BRANDING
- 29. Friends Media Is Your Business Friend Forever A friendship founded on business is BETTER than a business founded on friendship Contact : Mr Rajesh Battul 99 30 35 14 10 Mr Dilip Choudhary 99 20 96 82 48 Thank You