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Simon Frith’s music video
concepts
There are three types of music video
• Narrative
• Conceptive
• Performance
Narrative music videos
• Narrative videos usually tell a story and generally involve the music artist or
group in a scenario related to the lyrics of the song. A theorist Todorov
says a narrative has 5 structures
-> Equilibrium,
-> Disequilibrium,
-> Recognition,
-> Reparation,
-> New Equilibrium
• An example of this is Enrique Iglesias – hero . This follows Tororovs
narrative system as Enrique and Jennifer-Love-Hewit
Conceptual music videos
• Conceptual videos create a mood or atmosphere similar to the song
however doesn’t tell a story.
An example of a conceptual music video is:
Performance music video

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Friths music video concept

  • 1. Simon Frith’s music video concepts
  • 2. There are three types of music video • Narrative • Conceptive • Performance
  • 3. Narrative music videos • Narrative videos usually tell a story and generally involve the music artist or group in a scenario related to the lyrics of the song. A theorist Todorov says a narrative has 5 structures -> Equilibrium, -> Disequilibrium, -> Recognition, -> Reparation, -> New Equilibrium • An example of this is Enrique Iglesias – hero . This follows Tororovs narrative system as Enrique and Jennifer-Love-Hewit
  • 4. Conceptual music videos • Conceptual videos create a mood or atmosphere similar to the song however doesn’t tell a story. An example of a conceptual music video is: