際際滷

際際滷Share a Scribd company logo
The Experience
of Cities
October 2012
Frog Design
the city is an interface.
the city has always been an interface
to human social and economic affairs
computation is - simply or not - the
newest layer.
data will create connected cities. it is in fact a
critical material in their sustainable success
Urban Scale




                        TIME (Accretion)


Personal / Contextual                                                    Archival / Access
  Dynamic Data                                                           (Big Data)




                                                     TIME (Perception)




                                           Human Scale
the feedback loops across data types and
(physical) experience are becoming more
symbiotic
data production and consumption is
approaching a new threshold of scale - and
this will trigger emergent experience and
interaction needs
frog designs experience ecosystems that
enable better platform, brand and human
relationships.
EXPERIENCE




SENSORS & DISPLAYS




    NETWORK




                     11
Project Masiluleke
Frog Design
Agheera
Alcatel-Lucent
Ecotality
BRAND

                                                                                                                                  STR
                                                                                                                                     ATE
                                                                                                                                         GY

                            EXPERIENCE                          BUSINESS
                             STRATEGY                           STRATEGY
    ND                                                                                        TEC
 BRA GY                                                                                     STRA H
    TE                                                                                          TEGY
STRA
                                          SERVICE ECOSYSTEM



                                            DESIGN SYSTEMS


                                           CONCEPT DESIGN

                                            DETAILED DESIGN
                                          AND IMPLEMENTATION



                                             PHYSICAL PRODUCT
                                    UCT                          WEB EXP
                                PROD                                    ERIENCE
                       PHYSICAL
                                                                                  MO
                 OBE                                                                BILE
           G   &O                                                                          EXP
       GIN                                                                                    ERIE
  PACKA                                                                                           NCE




                                                                                                     EXE
                                                                                                         CUT
                                                                                                             I   ON


                                                                                             息 2012. con鍖dential & proprietary.         17
息 2012. con鍖dential & proprietary.   18
the city is organized
complexity.
the city is about the complexity of people
and behaviours. Technology only enhances
or hinders these factors.
the interface between public and private
infrastructure and personal systems is key:
what is the appropriate degree of presence
for these interfaces?
Can we move from interactions (with a
system) to a relationship? -Genevieve Bell, Intel
the city is an experience.
frog partners with the NCF with the goal of
promoting a human-centered design approach
to both existing and emerging urban
environments.
Every city has its own rhythm - technological
experiences should support and enhance the
鍖ow of human enterprise
Reconciling human, material and technological
time scales is a critical experience strategy
for cities.
受鉛温界艶韓顎鉛稼艶壊壊
Frog Design

More Related Content

Frog Design