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FROM CUSTOMER
ACQUISITION TO
CUSTOMER RETENTION
Local Customer Follow-Up strategy
Luis J. Medina
Director, Sales & Marketing
Stage 1: Acquisition
First
Visit
Phone Call
Asking For a
Visit
Initial Contact
Business
Conversation
YE
S
N
O
Mayb
e
Ask for a
OR
Turn it into a
This cycle will
repeat up to 6
times.
Go To Stage 2
Put it on Hold
Contact Info
Catalog
Prices
Get Info
From Customer Acquistion to Customer Retention
From Customer Acquistion to Customer Retention
From Customer Acquistion to Customer Retention

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From Customer Acquistion to Customer Retention