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From "it's mine" to "it's me": how the concept of branding has evolved over the last 50.000 years

raffaella isidori: thesign.it
raffaella isidori: thesign.it

The document appears to be a transcript from a presentation titled "From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years" given by Raffaella Isidori at the WordCamp Belfast event on May 27, 2018. The presentation discusses the evolution of branding over the past 50,000 years from early concepts of ownership and identification to modern notions of differentiation and the development of advertising. It covers branding milestones like the establishment of the first advertising agency and creative department to design branded content for clients. The transcript includes sections on the four stages of branding history - ownership, origin and quality, identification, and differentiation.

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WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years WordCamp Belfast May 27, 2018
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Bout ye, Belfast?
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Thank You, Yoast Without your support through your Diversity Fund I simply could not have been here Read more about it here: https://yoast.com/yoast-diversity-fund/
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years U
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years communication & visual designer, strategist, creative director, writer, student, professor, coach, mentor, translator, photographer, brand builder
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Today well cover 3 things:
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1 what is a brand (and what isnt)
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 2 how the concept of branding has evolved
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 3 my recipe to create and build your brand
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Lets get going!
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years BRANDLOGO
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Just do it
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Another example
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years A logo is the REPRESENTATION of a set of intangible values that set a company/product/entity apart from the rest.
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years The BRAND is *that* set of intangible values
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years To borrow from Ann Handley and Ze Frank The brand is the emotional aftertaste that comes after an experience with a product, service, company, person or entity
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Think of a logo as the 2-dimentional icon of a multidimensional experience (the brand)
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years A BRANDING HISTORY PRIMER
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1- OWNERSHIP
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Yo!Thatsmine!
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Lascaux Caves of Southern France
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Lascaux Caves of Southern France
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Ancient Egypt 2700 BC
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Ancient Egypt 2700 BC
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years brandr Old Norse for to burn
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 2 - ORIGIN & QUALITY
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Imadethat!
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 2000 B.C. (賊) Mesopotamia, Greece, India, etc. 2/3000 BC
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years China 2/3000 BC
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Roman Empire 100 BC/200 AD
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 3 - IDENTIFICATION
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Whichismine,now?
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Nivea 1925Coca Cola 1899Campbells 1897
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1875: Trade Marks Registration Act
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years This changed everything: a brand could now be owned, becoming a company asset
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 4 - DIFFERENTIATION
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Minesbetter!
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years The rising of Advertising
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years James Walter Thompson
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years J. Walter Thompsons was the 鍖rst Advertising Agency to establish a creative department to design content for clients
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1920s-1940s: Print & Radio Advertising
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1940s-1950s: Television: the game changer
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1950s-1960s: From USP to ESP
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years UNIQUE SELLING PROPOSITION
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years EMOTIONAL SELLING PROPOSITION
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Putting a logo on a product is no longer enough. The messaging becomes emotional, in an e鍖ort to give them a personality
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1970s-1980s: The rise of mass-media product branding
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years AsMediaTheorybecomesatopicof researchanddissertation,criticalviews begintoemerge,asintheworksof professorH. Marshall McLuhan
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1980s-1990s: Communicationshiftsfrom producttoproducer
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1990s-2010: iftelevisionwasagamechanger, Internetisatruerevolution
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1995 Amazon 2001 20061997 Google 2004 2005 FaceBook WordPress LinkedIn YouTube Twitter 20102007 Thegamechangers iPhone Instagram Pinterest iPad 2003 Wikipedia
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years In terms of branding, this has two major implications:
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years theres nowhere to hide 1
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years blunders are bigger because the world is watching (and recording)
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years blunders are bigger because the world is watching (and recording) And news travels in real time
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years we are all brands now 2
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years through social media we all have access to a potential, instantaneous limelight
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years through social media we all have access to a potential, instantaneous limelight
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years and to unruly scrutiny and judgement
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years and to unruly scrutiny and judgement
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years (something that before was only a famous people problem)
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years now we can all potentially rise to a new kind of popularity
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years INFLUENCERS!
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Chiara Ferragni, 30 Forbes Top 10 Fashion In鍖uencers 2017 Total reach: 32.000.000
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Grumpy Cat, 5 Forbes Top Pet In鍖uencer 2017 Total reach: 68.000.000
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Lilly Singh (Superwoman), 28 Forbes Top Entertainment In鍖uencer 2017 Total reach: 247.000.000
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved:
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved: ownership
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved: ownership origin & quality
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved: ownership origin & quality identi鍖cation
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved: ownership origin & quality identi鍖cation di鍖erentiation
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved: ownership origin & quality identi鍖cation di鍖erentiation company asset
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved: ownership origin & quality identi鍖cation di鍖erentiation company asset status symbol
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved: ownership origin & quality identi鍖cation di鍖erentiation company asset status symbol reputation
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years today your brand is your (kept) promise to your customer
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Your brand is what other people say about you when youre not in the room.
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Your brand is what other people say about you when youre not in the room. Je鍖 Bezos
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Yeah, but
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years what about us small folks?
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Should we build/manage our (personal or business) brand?
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Should we build/manage our (personal or business) brand? And how?
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years My recipe
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1 know thyself (and your product/service)
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 2 know your customer (and how you can make his life better)
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 3 know your market (and 鍖nd your niche)
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 4 know the others (and what makes you di鍖erent/special/better)
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 5 Have (or get) a clear vision (thats where youre heading to)
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 6 values: have them, and stand by them (be genuine, be honest)
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 7 be strategic, have a plan (know what youre doing and where youre going at all times)
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 8 give your brand an (appropriate) personality
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years You can create/convey your brands personality through:
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1 graphic design (now we talk logo/symbol/color) the key here is CONSISTENCY
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 2 tone of voice and type of language the key here is COHERENCE
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 3 communication how, where, in which way you communicate the key here is COMPETENCE
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 4 dialogue and attitude with and towards your customer the key here is SERVICE
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 9 dont skimp (its your face)
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1 work hard, stay consistent, check often 0
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1 be mindful 1
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years And if your brand is a PERSONAL BRAND
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years steps 1-7 apply just the same
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years steps 1-7 apply just the same as do rules 9 and 11
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 8 you ARE your brand, it should have YOUR personality
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years opportunely curbed, but true to your true self
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years a brand is an organic, living, breathing being
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years It needs care and nurturing to grow and prosper
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years give it your best, love it, foster it, care for it
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years and if (when) you step on a poo
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years own it, apologize, 鍖x it (as best as you can) and learn from it
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years get in touch zetara鍖x@thesign.it @zetara鍖x
WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 際際滷s here (from Tuesday) http://thesign.it/WCBelfast/Belfast2018.pdf

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From "it's mine" to "it's me": how the concept of branding has evolved over the last 50.000 years

  • 1. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years WordCamp Belfast May 27, 2018
  • 2. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Bout ye, Belfast?
  • 3. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Thank You, Yoast Without your support through your Diversity Fund I simply could not have been here Read more about it here: https://yoast.com/yoast-diversity-fund/
  • 4. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years U
  • 5. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 6. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years communication & visual designer, strategist, creative director, writer, student, professor, coach, mentor, translator, photographer, brand builder
  • 7. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 8. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Today well cover 3 things:
  • 9. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1 what is a brand (and what isnt)
  • 10. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 2 how the concept of branding has evolved
  • 11. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 3 my recipe to create and build your brand
  • 12. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Lets get going!
  • 13. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 14. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 15. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years BRANDLOGO
  • 16. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Just do it
  • 17. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 18. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 19. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 20. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 21. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 22. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 23. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 24. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Another example
  • 25. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 26. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 27. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 28. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years A logo is the REPRESENTATION of a set of intangible values that set a company/product/entity apart from the rest.
  • 29. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years The BRAND is *that* set of intangible values
  • 30. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years To borrow from Ann Handley and Ze Frank The brand is the emotional aftertaste that comes after an experience with a product, service, company, person or entity
  • 31. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Think of a logo as the 2-dimentional icon of a multidimensional experience (the brand)
  • 32. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 33. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years A BRANDING HISTORY PRIMER
  • 34. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1- OWNERSHIP
  • 35. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Yo!Thatsmine!
  • 36. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Lascaux Caves of Southern France
  • 37. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Lascaux Caves of Southern France
  • 38. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Ancient Egypt 2700 BC
  • 39. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Ancient Egypt 2700 BC
  • 40. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 41. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years brandr Old Norse for to burn
  • 42. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 2 - ORIGIN & QUALITY
  • 43. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Imadethat!
  • 44. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 2000 B.C. (賊) Mesopotamia, Greece, India, etc. 2/3000 BC
  • 45. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years China 2/3000 BC
  • 46. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Roman Empire 100 BC/200 AD
  • 47. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 48. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 49. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 50. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 51. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 52. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 3 - IDENTIFICATION
  • 53. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 54. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Whichismine,now?
  • 55. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 56. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Nivea 1925Coca Cola 1899Campbells 1897
  • 57. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1875: Trade Marks Registration Act
  • 58. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years This changed everything: a brand could now be owned, becoming a company asset
  • 59. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 4 - DIFFERENTIATION
  • 60. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 61. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Minesbetter!
  • 62. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years The rising of Advertising
  • 63. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years James Walter Thompson
  • 64. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years J. Walter Thompsons was the 鍖rst Advertising Agency to establish a creative department to design content for clients
  • 65. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 66. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 67. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1920s-1940s: Print & Radio Advertising
  • 68. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 69. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1940s-1950s: Television: the game changer
  • 70. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 71. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 72. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 73. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1950s-1960s: From USP to ESP
  • 74. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years UNIQUE SELLING PROPOSITION
  • 75. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years EMOTIONAL SELLING PROPOSITION
  • 76. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Putting a logo on a product is no longer enough. The messaging becomes emotional, in an e鍖ort to give them a personality
  • 77. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1970s-1980s: The rise of mass-media product branding
  • 78. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 79. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years AsMediaTheorybecomesatopicof researchanddissertation,criticalviews begintoemerge,asintheworksof professorH. Marshall McLuhan
  • 80. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1980s-1990s: Communicationshiftsfrom producttoproducer
  • 81. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 82. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1990s-2010: iftelevisionwasagamechanger, Internetisatruerevolution
  • 83. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1995 Amazon 2001 20061997 Google 2004 2005 FaceBook WordPress LinkedIn YouTube Twitter 20102007 Thegamechangers iPhone Instagram Pinterest iPad 2003 Wikipedia
  • 84. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years In terms of branding, this has two major implications:
  • 85. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years theres nowhere to hide 1
  • 86. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 87. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years blunders are bigger because the world is watching (and recording)
  • 88. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years blunders are bigger because the world is watching (and recording) And news travels in real time
  • 89. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years we are all brands now 2
  • 90. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years through social media we all have access to a potential, instantaneous limelight
  • 91. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years through social media we all have access to a potential, instantaneous limelight
  • 92. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years and to unruly scrutiny and judgement
  • 93. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years and to unruly scrutiny and judgement
  • 94. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years (something that before was only a famous people problem)
  • 95. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years now we can all potentially rise to a new kind of popularity
  • 96. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 97. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years INFLUENCERS!
  • 98. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Chiara Ferragni, 30 Forbes Top 10 Fashion In鍖uencers 2017 Total reach: 32.000.000
  • 99. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Grumpy Cat, 5 Forbes Top Pet In鍖uencer 2017 Total reach: 68.000.000
  • 100. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Lilly Singh (Superwoman), 28 Forbes Top Entertainment In鍖uencer 2017 Total reach: 247.000.000
  • 101. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved:
  • 102. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved: ownership
  • 103. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved: ownership origin & quality
  • 104. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved: ownership origin & quality identi鍖cation
  • 105. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved: ownership origin & quality identi鍖cation di鍖erentiation
  • 106. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved: ownership origin & quality identi鍖cation di鍖erentiation company asset
  • 107. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved: ownership origin & quality identi鍖cation di鍖erentiation company asset status symbol
  • 108. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years branding has evolved: ownership origin & quality identi鍖cation di鍖erentiation company asset status symbol reputation
  • 109. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years today your brand is your (kept) promise to your customer
  • 110. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Your brand is what other people say about you when youre not in the room.
  • 111. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Your brand is what other people say about you when youre not in the room. Je鍖 Bezos
  • 112. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Yeah, but
  • 113. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years what about us small folks?
  • 114. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Should we build/manage our (personal or business) brand?
  • 115. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years Should we build/manage our (personal or business) brand? And how?
  • 116. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years My recipe
  • 117. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1 know thyself (and your product/service)
  • 118. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 2 know your customer (and how you can make his life better)
  • 119. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 3 know your market (and 鍖nd your niche)
  • 120. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 4 know the others (and what makes you di鍖erent/special/better)
  • 121. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 5 Have (or get) a clear vision (thats where youre heading to)
  • 122. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 6 values: have them, and stand by them (be genuine, be honest)
  • 123. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 7 be strategic, have a plan (know what youre doing and where youre going at all times)
  • 124. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 8 give your brand an (appropriate) personality
  • 125. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years You can create/convey your brands personality through:
  • 126. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1 graphic design (now we talk logo/symbol/color) the key here is CONSISTENCY
  • 127. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 2 tone of voice and type of language the key here is COHERENCE
  • 128. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 3 communication how, where, in which way you communicate the key here is COMPETENCE
  • 129. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 4 dialogue and attitude with and towards your customer the key here is SERVICE
  • 130. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 9 dont skimp (its your face)
  • 131. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1 work hard, stay consistent, check often 0
  • 132. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 1 be mindful 1
  • 133. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years And if your brand is a PERSONAL BRAND
  • 134. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years steps 1-7 apply just the same
  • 135. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years steps 1-7 apply just the same as do rules 9 and 11
  • 136. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 8 you ARE your brand, it should have YOUR personality
  • 137. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years opportunely curbed, but true to your true self
  • 138. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years a brand is an organic, living, breathing being
  • 139. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years It needs care and nurturing to grow and prosper
  • 140. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years give it your best, love it, foster it, care for it
  • 141. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years and if (when) you step on a poo
  • 142. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years own it, apologize, 鍖x it (as best as you can) and learn from it
  • 143. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years
  • 144. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years get in touch zetara鍖x@thesign.it @zetara鍖x
  • 145. WordCamp Belfast May 27, 2018Ra鍖aella Isidori From 束its mine損 to 束its me損: how the concept of branding has evolved over the last 50,000 years 際際滷s here (from Tuesday) http://thesign.it/WCBelfast/Belfast2018.pdf