From rural life to virtual community? Presentation for i2TIC meeting
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The document discusses how rural Catalan communities are adapting to new technologies and the information society. It provides examples of communities in the region of La Conca de Barber that are using technologies like email, websites, and social media. Around 3 out of 4 people in the region use ICT technologies in some way. Websites are commonly used to provide information about local products and social networks are becoming more popular for a similar purpose. The document analyzes how technologies may impact marketing costs and processes as well as product innovation for rural communities.
From rural life to virtual community? Presentation for i2TIC meeting
- 1. The rural Catalan communities facing the Information and Knowledge Society new scenario, the case of La Conca de Barber. ICT4RD @ricardespelt i2TIC | IN3 UOC 18 | 07 | 2012
- 2. ICT4RD | Ricard Espelt From rural life to virtual community?
- 3. ICT4RD | Ricard Espelt From rural life to virtual community Rheingold + strength + expansion Rheingold, R. (1993) Virtual communities, Reading MA: Addison-Wesley (p.5)
- 4. ICT4RD | Ricard Espelt From rural life to virtual community Bateman & Lyon resilience
- 5. ICT4RD | Ricard Espelt From rural life to virtual community Feenberg&Bakardjieva Socializing forms + Quick and direct interaction spaces Feenberg,A.&Bakardjieva,M. (2004). Virtual Community: No'Killer Implication. New Media&Society
- 6. ICT4RD | Ricard Espelt From rural life to virtual community Woolgar New socializing forms + Specifying reality and virtuality Woolgar, S. (2002) Sociedad virtual? Tecnolog鱈a, "cib辿rbole", realidad. UOC Ed., Barcelona.
- 7. ICT4RD | Ricard Espelt From rural life to virtual community Preece Interaction among community members thanks to technology platforms Preece, J. (2000) Online Communities: Designing Usability, Supporting Sociability
- 8. ICT4RD | Ricard Espelt From rural life to virtual community Porter Integration between online and offline activity Porter, M. (2001) Strategy and the Internet Harvard Business Review, Vol.79.
- 9. ICT4RD | Ricard Espelt From rural life to virtual community Wellman Getting over traditional geographic gaps Wellman, B.; Qaun-Haase, A.; Boase, J.; Chen, W. ;Hampton, K.; Isla de D鱈az,I. & Miyata, K.(2003) The Social Affordances of the Internet for Networked Individualism. Journal of computer Mediated Communication , Vol. 8 (3).
- 10. ICT4RD | Ricard Espelt From rural life to virtual community Hine ICT significance: Before its use vs. the moment of application Hine, C. (2002) Etnograf鱈a virtual (2000) Traducci坦 Ed. UOC, 2004.
- 11. ICT4RD | Ricard Espelt Relation between producer and community consumers through launched product
- 12. ICT4RD | Ricard Espelt Product relations around offline and online consumer community
- 13. ICT4RD | Ricard Espelt Possible values in the relation between ITC and product
- 14. ICT4RD | Ricard Espelt (1) (2) TIC scheme to structure a producer community to be launched online (1) TIC scheme to structure an online consumer community (2)
- 15. ICT4RD | Ricard Espelt Conca de Barber ICT4RD Results 3 out of 4 Using ICT ICT - Scale of Use Email (94%) Website (77%) Social Networks (46%) E-Commerce (20%)
- 16. ICT4RD | Ricard Espelt Conca de Barber ICT4RD Results Website Languages Catalan (96%) Spanish (78%) English (63%) French (7%)
- 17. ICT4RD | Ricard Espelt Conca de Barber ICT4RD Results E-Commerce Use before 2010 (43%) | after 2010 (57%) Reasons for E-commerce More Information about Product (70%) Enlarging Sales (45%) Increasing Reputation (35%) Customer Satisfaction (25%)
- 18. ICT4RD | Ricard Espelt Conca de Barber ICT4RD Results ICT can increase consumers Yes (63%) | No (11%) | Dont know (26%) ICT and consumer collaboration help to explore new product lines or markets Yes (37%) | No (32%) | Dont know (31%)
- 19. ICT4RD | Ricard Espelt Conca de Barber ICT4RD Results ICT reduces marketing costs Yes (40%) | No (34%) | NS (26%) ICT changes marketing process Yes (34%) | No (34%) | NS (32%) ICT improves innovation around the product Yes (43%) | No (26%) | NS (31%)
- 20. ICT4RD | Ricard Espelt Conca de Barber ICT4RD Results Website improves product information Yes (85%) | No (8%) | NS (7%) Social networks improve product information Yes (75%) | No (25%) Presence on Social Networks Yes (49%) | No (51%) Social networks based on usage Facebook (40%) | Twitter (11%) | YouTube (6%) Interaction on Social Networks Yes (44%) | No (56%)
- 21. ICT4RD | Ricard Espelt Conca de Barber Findings Summary: ICT4RD Results Horizontal participation processes. Transition from email to social networking. Embryonic stage. Faster use by individual farmers than rural communities. Intermediary role Leadership still on. Competitive advantages for small producers in particular. (Flexibility and low cost). Best examples - Adding producer family members. More economic efforts in new media than traditional in ones. New conception between rural and urban world: more proximity. Beating geographical gaps. Non Indicator Use.
- 22. ICT4RD | Ricard Espelt 4 lines to explore: Health + Learning + Disintermediation + Cooperation
- 23. ICT4RD | Ricard Espelt Increasing people interest for the products they consume. (My Farm) + info
- 24. ICT4RD | Ricard Espelt Linking production and learning (Fresh Roots Urban Farm Society) + info
- 25. ICT4RD | Ricard Espelt Linking consumers and selers (Farmbook) + info
- 26. ICT4RD | Ricard Espelt Controling Business (The Peoples Supermarket) + info
- 27. ICT4RD | Ricard Espelt More interesting concepts to evaluate: Social farming (lOlivera / La Fageda) More dialogue and less seduction (Outlook 2012 - Creafutur) Crowdmarketing / Crowdcreation La Catnia Crowdcuration Crowdbuying Transition Towns Network Open Source Ecology JAK Medlemsbank / Coop57
- 28. ICT4RD | Ricard Espelt ICT4RD La Conca de Barber ICT4RD Blog ICT4RD @ricardespelt i2TIC | IN3 UOC 18 | 07 | 2012