狠狠撸

狠狠撸Share a Scribd company logo
From visitors to customers 
By Barney Grossman
User Experience
Make it simple
User experience
Start at the top 
Website 
Objectives 
Page Goal 
Objective 1 Objective 2 Objective 3
Keep it clean
Converting visitors to customers
Converting visitors to customers
Feature Benefit
Exemplary Terminology & Onomastics 
JARGON
Consistency
Calls to action
Interruptions 
HAMMER TIME
Overcome objections
Provide enough information
Easy to contact
Trust elements
Testimonials & review
Converting visitors to customers
Converting visitors to customers
User testing 
So what do 
you think 
about this? 
How do I tell him 
this site is awful? 
Just keep 
smiling...
Thank you for listening! 
Barney Grossman

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Editor's Notes

  • #23: Break now & Next Talk @ 2:20