From Zero to Friend Making in 30 Months

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This document outlines the process of starting a library fundraising program from scratch at Kent State University over 30 months. It began with few formal donors but enthusiastic new leadership. Challenges included the legacy of the 1970 shootings and metrics not designed for libraries. The program gained momentum through student recognition events, collaborations across campus, and developing advocates. Key lessons were to focus on engagement over funds initially, infiltrate communities, and find collaborative opportunities. The program grew from few donors to establishing recognition societies, scholarships, and advisory councils through perseverance and teamwork.

From Zero to Friend-Making
in 30 Months:
Starting a Library Fundraising
Program from Scratch
Kenneth Burhanna, Assistant Dean for Engagement & Outreach
Karen Hillman, Director of Marketing, Communications & PR
Kent State University Libraries
20 April 2015

Enrollment:
41,213 –
8 Campuses
29,477 –
Kent Campus

Challenges & Opportunities
1. Very few formal friends, but Libraries
well regarded with enthusiastic new
leadership.
2. Legacy of May 4 1970 has long
challenged Special Collections &
Archives, as they built the preeminent
collection on the event.

Weeding for Student Space
The Fab Fourth Floor

Recognizing Students
EMBRACE RECOGNITION EVENT

False Starts and Mixed ResultsROBIN, MY BOY, THIS
IS GOING TO REQUIRE
OUR UTMOST PATIENCE!

Challenges & Opportunities
3. The metrics of our institutional
advancement office did not work for the
Libraries. By going our own way, we freed
ourselves to pursue friends and build a
foundation for future fundraising.

Challenges & Opportunities
4. Creating buy-in is difficult, especially
with faculty members in the library.
But it is the right thing to pursue, as
faculty and staff can be our most
passionate and best placed advocates.

Making Progress, Making Friends
University Libraries National Advisory Council

Making Progress, Making Friends
Create a Student Organization

Making Progress, Making Friends
Student Scholarship Program

Making Progress, Making Friends
PAGETURNERS

Making Progress, Making Friends
Friendly Faces

Model - Collaboration
EHHS Emeritus Faculty Donor Reception

Model - Collaboration
Collaboration – Athletics

Model - Collaboration
Scholarship Dinner

Model – Business Community
Chamber Business After Hours

Model – Alumni Archives
Alumni Event- Black Student Life in the 60’s

Tips & Lessons Learned
1. Think friends, not funds to start.
2. Friend-making starts with engagement.
3. Infiltrate your communities.
4. Get top down buy-in and support.
5. Build internal buy-in.
6. Find ways to contribute to the advancement initiatives
of others.
7. Look for collaborative opportunities.
8. Develop goals no one can argue with.
9. Develop tangible goals.
10.Build a support network (mentors, guides).

Questions
Kenneth Burhanna
kburhann@kent.edu
Karen Hillman
khillma1@kent.edu

From Zero to Friend Making in 30 Months

1. From Zero to Friend-Making in 30 Months: Starting a Library Fundraising Program from Scratch Kenneth Burhanna, Assistant Dean for Engagement & Outreach Karen Hillman, Director of Marketing, Communications & PR Kent State University Libraries 20 April 2015

2. The Beginning of Our Story

3. Kent State University

4. Enrollment: 41,213 – 8 Campuses 29,477 – Kent Campus

5. The Beginning of Our Story

6. University Library

8. Challenges & Opportunities

9. Challenges & Opportunities 1. Very few formal friends, but Libraries well regarded with enthusiastic new leadership. 2. Legacy of May 4 1970 has long challenged Special Collections & Archives, as they built the preeminent collection on the event.

10. New Leadership

11. THE BRAND

12. Weeding for Student Space The Fab Fourth Floor

13. Recognizing Students EMBRACE RECOGNITION EVENT

14. Student Events Stress Free Zone

15. Student Events Late Nite at the Library

16. False Starts and Mixed ResultsROBIN, MY BOY, THIS IS GOING TO REQUIRE OUR UTMOST PATIENCE!

17. Reorganizing Investing in People

18. Challenges & Opportunities 3. The metrics of our institutional advancement office did not work for the Libraries. By going our own way, we freed ourselves to pursue friends and build a foundation for future fundraising.

19. Challenges & Opportunities

20. Challenges & Opportunities 4. Creating buy-in is difficult, especially with faculty members in the library. But it is the right thing to pursue, as faculty and staff can be our most passionate and best placed advocates.

21. Challenges & Opportunities

22. Picking Up Speed

23. Making Progress, Making Friends University Libraries National Advisory Council

24. Making Progress, Making Friends Create a Student Organization

25. Making Progress, Making Friends Student Scholarship Program

26. Making Progress, Making Friends PAGETURNERS

27. Making Progress, Making Friends Friendly Faces

28. Model - Collaboration EHHS Emeritus Faculty Donor Reception

29. Model - Collaboration Collaboration – Athletics

30. Model - Collaboration Scholarship Dinner

31. Model – Business Community Chamber Business After Hours

32. Model – Alumni Archives Alumni Event- Black Student Life in the 60’s

33. Model - Recognition Partnerships

34. Model - Advocates Advocates

35. Our Best Practices Student Recognition

36. Model - Presence Library Mascot

37. Model - Gratitude Thank ��ǳ�’s

38. Tips & Lessons Learned

39. Tips & Lessons Learned 1. Think friends, not funds to start. 2. Friend-making starts with engagement. 3. Infiltrate your communities. 4. Get top down buy-in and support. 5. Build internal buy-in. 6. Find ways to contribute to the advancement initiatives of others. 7. Look for collaborative opportunities. 8. Develop goals no one can argue with. 9. Develop tangible goals. 10.Build a support network (mentors, guides).

40. Thank you Our Team

41. Questions Kenneth Burhanna kburhann@kent.edu Karen Hillman khillma1@kent.edu

Editor's Notes

#3: Background on Kent State and University Libraries Ground Zero Giving limited to Special Collections gifts Deterioration of Library Friends group Limited connection with Institutional Advancement No communications office. Limited event support. Limited oversight of Foundations accounts Not on anyone’s radar
#4: Background on Kent State and University Libraries Ground Zero Giving limited to Special Collections gifts Deterioration of Library Friends group Limited connection with Institutional Advancement No communications office. Limited event support. Limited oversight of Foundations accounts Not on anyone’s radar
#6: Background on Kent State and University Libraries Ground Zero Giving limited to Special Collections gifts Deterioration of Library Friends group Limited connection with Institutional Advancement No communications office. Limited event support. Limited oversight of Foundations accounts Not on anyone’s radar
#7: Background on Kent State and University Libraries Ground Zero Giving limited to Special Collections gifts Deterioration of Library Friends group Limited connection with Institutional Advancement No communications office. Limited event support. Limited oversight of Foundations accounts Not on anyone’s radar
#8: Background on Kent State and University Libraries Ground Zero Giving limited to Special Collections gifts Deterioration of Library Friends group Limited connection with Institutional Advancement No communications office. Limited event support. Limited oversight of Foundations accounts Not on anyone’s radar
#9: Challenges & Opportunities: No risk only opportunity Culture- internal and external Buy-in No graduates, but we serve all students Budget reduction based on funds raised? Donor protective environment
#11: Dean Bracken arrives Hired shared advancement officer in collaboration with Institutional Advancement (SLIS) Began attending many more events on campus and off
#12: Dean Bracken arrives Began to change culture: Developed case statement Did elevator speech training Hired PR firm Began recognizing student employees – Embrace Recognition event Began attending many more events on campus and off
#13: The dean and the president initiated a weeding project to clear the fourth floor for more student space.
#14: Nearly 200 student assistants Began recognizing our student assistants
#15: More events such as the Stress Free zone
#16: and Late Nite at the Library
#17: False starts and Mixed Results Lost advancement officer Fired PR firm Changed Communications Office leadership Created event coordinator position Began outreach to businesses and economic development orgs
#18: Karen Hillman, Director of Marketing, Communications & PR Amanda Karpinski, Marketing Associate Mary Lovin, Events Coordinator Karen MacDonald, Business & Entrepreneurship Outreach Librarian
#20: 3. The Metrics of our Institutional advancement office did not work for the libraries. 4. By going our own way, we freed ourselve to pursue friends and build a foundation for future fundraising.
#21: Background on Kent State and University Libraries Ground Zero Giving limited to Special Collections gifts Deterioration of Library Friends group Limited connection with Institutional Advancement No communications office. Limited event support. Limited oversight of Foundations accounts Not on anyone’s radar
#23: Picking up speed Made commitment to friend building Renewed our relationship with Institutional Advancement Formed National Advisory Council Began student scholarship program Published high quality newsletter
#24: Making progress, making friends Began student friends organization Refined National Advisory Council Started Champion of the Library Award Reignited Friends of the Library Establishing tangible priorities Planned and held 1st Legacy Dinner fundraiser
#25: Making progress, making friends Began student friends organization Refined National Advisory Council Started Champion of the Library Award Reignited Friends of the Library Establishing tangible priorities Planned and held 1st Legacy Dinner fundraiser
#26: Making progress, making friends Began student friends organization Refined National Advisory Council Started Champion of the Library Award Reignited Friends of the Library Establishing tangible priorities Planned and held 1st Legacy Dinner fundraiser
#27: Making progress, making friends Began student friends organization Refined National Advisory Council Started Champion of the Library Award Reignited Friends of the Library Establishing tangible priorities Planned and held 1st Legacy Dinner fundraiser
#28: Making progress, making friends Began student friends organization Refined National Advisory Council Started Champion of the Library Award Reignited Friends of the Library Establishing tangible priorities Planned and held 1st Legacy Dinner fundraiser
#39: A New Perspective How do you overcome challenges that took 100+ years to build? Think Friends, not funds Evaluate existing programs and promotion Immerse yourself in the Kent State community Create relationships – smile campaign
#40: Making progress, making friends Began student friends organization Refined National Advisory Council Started Champion of the Library Award Reignited Friends of the Library Establishing tangible priorities Planned and held 1st Legacy Dinner fundraiser
#42: Making progress, making friends Began student friends organization Refined National Advisory Council Started Champion of the Library Award Reignited Friends of the Library Establishing tangible priorities Planned and held 1st Legacy Dinner fundraiser

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Editor's Notes