Brand agency and Frontify
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The document discusses how Works Progress Design, an agency, used Frontify to improve their process for creating and sharing brand guidelines with clients. They were able to move guidelines online, making them accessible and up-to-date. This saved significant time compared to static PDF guides. Clients appreciated having current brand assets in one place. One major client benefited from centralized online standards across their 11 international markets. Frontify is now core to the agency's process and branding work.
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Brand agency and Frontify
- 2. For an agency, creating and communicating brand gui- delines can potentially be a painstaking process. For Works Progress Design, it wasnt much different. A sig- nificant challenge in doing guideline hand-overs is often related to having heavily compressed imagery files, and PDF Style Guides; any change in the material makes the previous data obsolete. Resulting in multiple send outs, dwelling in different places, telling different stories. It could potentially be a nightmare. We sat down with Mara Lubell from Works Progress De- sign, to get deeper insights into howtheyre using Fronti- fy. She told us that, by implementing Frontify, they could restructure their entire client approach transferring clients brand material into a cloud-based structure.They simplified their creative process by applying designs and documentation in online documents, handing it over to the client in its entirety, granting them a constantly up- to-date brand overview. The investment made in obtaining Frontify resulted not onlywith time-saving tool, it also became an investment in agencyperception as a team that evolveswith technology. The WPD Story A Frontify Style Guide is not just a project component. By having a living document that can be updated as a clients brand evolves, it eliminates confusion and reduces time spent on PDF creation and documen- tation. Everyone is on the same page on the most up-to- date guidelines on both the client side, and the agency side. Screenshot Works Progress Designs client overview dashboard. Mara Lubell - Owner and Creative Director at Works Progress Design Building strong connections
- 3. The WPD Story New clients are constantly impressed with our use of Frontify. Whether theyre established finance businesses who previously had tedious, traditional guideli- nes in place or newer fintech startups that automatically gravitate towards technology replacing antiquated processes, theyve all enjoyed the change to Frontify. With Frontify, we save a great deal of valuable time and energy, which can now be used for tasks that help push our business further. Weve really come to appreciate Frontify as a critical tool in our branding and web development process. Works Progress Design uses Frontify to create and hand over coherent brand guideliens to their clients. One of the bigger clients benefitting from Works Progress Designsimplementationof Frontifywasoneof theworlds leading financial enterprises, headquartered in the U.S. , andpresentonaglobalscale.Withtheirelevenlargestmar- kets set upwith their own individualwebsitesWorks Pro- gress Design were hired to visually align the different de- partmentsaswellasthemaincorporatewebsiteintheU.S. The major part of the project was streamlining the brand representationinternationally.Withtheuseof Frontify,the client was provided with centralized brand standards and site documentation that could be used to keep all eleven ex- ternal markets aligned with readily accessible instructions and brand assets at all times. Building strong connections Customer: Works Progress Design Using Frontify since: 2016 Products: Style Guide Clients: 30+ Why: Enabling time-saving online guidelines The implementation of adaptable online guidelines was transformative. Today, 90% of Works Progress Designs clients are using Frontify. Its an essential software for all guideline hand-overs, taking their agencys efficiency from great to world-class.