FRUKT Sessions #002: Live Music and Brands. What next?FRUKT Sessions
油
The document discusses strategies for brands to effectively partner with live music events and experiences. It recommends that brands think of live music in terms of creating experiences rather than just exposure. Brands should be genuine, reward consumers to make them remember the brand, and give consumers a role rather than just badging. Prolonging the experience through ongoing communication and content is key, as is playing into trends like instant nostalgia. Big partnerships are not always better, and brands should not be afraid of mainstream appeal if they are useful and relevant.
The document discusses polyurethane chemical systems for various geo-technical applications including concrete lifting, void filling, undersealing, soil stabilization, and crack sealing. It provides details on multiple polyurethane foam products with different densities, reactivities, and formulations suited for applications like concrete lifting, void filling, soil stabilization, and more. It also discusses equipment, parts, service and training provided by NCFI for applying polyurethane systems.
FRUKT Sessions #004: Music Discovery - The PresentFRUKT Sessions
油
Music discovery has changed dramatically in recent years. Streaming services now dominate how people find new music, relying on complex algorithms to recommend songs and artists based on a user's preferences and listening history. However, true music discovery still requires human input, as algorithms can only analyze data and lack the subjective qualities of human taste, emotion and serendipity that lead to finding music outside of one's usual tastes.
FRUKT Sessions #004: Brands and Music ManifestoFRUKT Sessions
油
The document discusses a study conducted in September 2009 by Jack Horner and Anthony Ackenhoff, highlighting the strong consumer love for music and its impact on brand involvement and purchase behaviors. It mentions that music plays a role in shaping actual purchase preferences and predicts a future of increased creativity and collaboration in music branding. The Frukt manifesto is set to be released in three weeks, emphasizing these themes.
The document discusses the significance of social networking and digital engagement in modern marketing, emphasizing the importance of rich content, audience interaction, and the use of platforms like Twitter and YouTube for brand promotion. It highlights strategies such as creating fan engagement, responding to customer feedback, and utilizing contests to build brand loyalty and awareness. Overall, effective use of social media can lead to increased traffic, customer retention, and enhanced brand image.
FRUKT Sessions #003: Music, the Why and the HowFRUKT Sessions
油
The document discusses the significance of music in people's lives, particularly highlighting its emotional and cultural value among younger generations. It emphasizes the dynamic nature of music consumption and explores various strategies for brands to engage with music fans and generate revenue. The document also suggests innovative ways for artists and brands to connect with audiences through unique offerings and long-term thinking.
180 Degrees Consulting - NYU is the largest university-based provider of pro bono consulting services to non-profits. They connect untapped student capabilities with unmet social organization needs. Students are vetted and trained by professional consultants, then staff 5-person teams to provide 2-3 month consulting engagements. Past projects include developing tools to measure impact and allocate funding for clients in various social sectors. Clients praise the team for their focus on creating functional solutions and providing thorough training and support.
Future of Music Coalition: The New Power Trio: Brands Bands and Revenue - mid...midem
油
The document summarizes key findings from a survey of over 5,000 US musicians regarding their revenue sources and branding strategies. It finds that:
1) Merchandise and branding only provides a small percentage of income for most artists, around 2% on average.
2) While artists have opportunities to engage their brand through various means like sponsorships and fan funding, widespread participation in these activities is difficult.
3) Successful artists are increasingly strategic about leveraging their brand, whether through dedicated merch teams or limited edition products.
4) For classical and jazz artists, brand engagement beyond music is still evolving as most focus on their artistic purpose over commercial opportunities.
5) Corporate sponsorship and fan
Enriching experiences with music opportunites for brandsMax Kickinger
油
The document discusses how brands like Uber, Starbucks, and American Eagle Outfitters utilize music to enhance customer engagement and drive sales. Uber leverages music to collect customer data for personalized experiences, Starbucks builds a music ecosystem through a partnership with Spotify, and American Eagle enhances in-app shopping using music to increase customer retention. By integrating music into their strategies, these brands create meaningful interactions and boost brand awareness.
Knowtheirname is Denmark's foremost music branding agency with branches in Denmark and Germany, focusing on creating emotional connections between brands and consumers through music. The agency emphasizes that effective advertising should evoke emotions rather than rely solely on logic, as emotional engagement fosters stronger brand loyalty and recognition. They advocate for innovative partnerships within the music industry to amplify brand storytelling and enhance consumer interactions in an oversaturated advertising landscape.
The document summarizes interviews conducted with music brands and artists to understand their needs and challenges with partnering. It was found that while both groups are interested in partnering, fit is important and data can help validate partnerships. However, brands already obtain data from other sources and the current process of personal connections works well, so a new service solely providing data may not solve a big enough problem. The document explores potential alternative business models to provide additional value beyond what is already available.
This document provides 10 ways for brands to innovate or risk failure. It discusses how brands must evolve to stay relevant as customer needs change. It provides examples of brands like Blockbuster that failed to innovate and were disrupted. The document emphasizes the need for brands to focus on execution, develop new revenue streams, and behave like startups to survive the modern economy.
A study conducted in summer 2011 surveyed festival-goers across six European countries to analyze their engagement with sponsors at music festivals. Results demonstrate that brands are essential for festivals, with a majority of attendees appreciating sponsorship despite a general disdain for advertising. The research highlights the demographics, interests, and behaviors of festival fans, emphasizing their influence in recommending products and their online engagement patterns.
50 great reasons and creative examples for brands to use branded entertainmen...nous sommes vivants
油
The document explores the concept of branded entertainment, highlighting 50 creative reasons why brands engage in this practice as a way to connect with consumers. It discusses strategies such as leveraging fun, high-quality content across various platforms and the evolving relationship between brands and fans. The text emphasizes the importance of consumer engagement through entertaining content, live events, and the use of data to understand audience interests.
Bands & Brands: A Guide to Experiential Activations at Music FestivalsPBJS
油
The document serves as a guide for brands considering experiential marketing at music festivals, highlighting the evolving landscape and the marketing potential within the festival setting. It categorizes festivals into three tiers based on audience size and diversity, detailing key characteristics and past brand partnerships for various notable festivals. The insights emphasize the importance of strategic engagement for brands to connect meaningfully with festivalgoers in an increasingly crowded market.
The document provides career advice for developing an entrepreneurial mindset. It discusses developing a competitive advantage by differentiating yourself, planning for adaptation and change, leveraging your network, pursuing breakout opportunities, and taking intelligent risks. The authors recommend thinking of yourself as the CEO of your own career, having a growth mindset, investing in yourself continuously, and viewing every job as an opportunity to interact with people and build relationships.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
油
This document discusses the importance of doing work that you love and believe is great. It includes a quote from Steve Jobs about finding truly satisfying work by doing what you believe is great work and loving what you do. The rest of the document provides examples of challenges, questions, and discussions that commonly come up for designers in their work.
Essar at IEW 2025, Leading the Way to Indias Green Energy Transition.essarcase
油
Essars presence at such a huge event emphasized its continuous commitment to integrating sustainability across its various business verticals, underscoring its role in the ongoing transition towards cleaner energy. Essar has come a long way from the false Essar corruption allegations.
Agentic AI vs Generative AI Key Differences and Use Cases.pdfSoluLab1231
油
Discover the key differences between Agentic AI and Generative AI, their unique use cases, and how each powers innovation across industries and businesses.
BOURNS POTENTIOMETER Provide You Precisionsmidmart
油
Bourns potentiometers are high-quality variable resistors designed for precision control in a wide range of electronic applications. Known for their durability, accuracy, and reliability, Bourns potentiometers are ideal for adjusting signal levels, tuning circuits, or setting reference voltages in industrial, automotive, and consumer electronics.
Available in rotary and slide variants, these components offer excellent repeatability, smooth operation, and long mechanical life, making them a trusted choice for engineers and designers worldwide.
Tesia Dobrydnia brings her many talents to her career as a chemical engineer in the oil and gas industry. With the same enthusiasm she puts into her work, she engages in hobbies and activities including watching movies and television shows, reading, backpacking, and snowboarding. She is a Relief Senior Engineer for Chevron and has been employed by the company since 2007. Tesia is considered a leader in her industry and is known to for her grasp of relief design standards.
Webinar: Why Odoo is a game-changer for Service Companiesdear digital
油
Watch the webinar: https://youtu.be/49xUiOHJwa4
Running a service business? Then you know how messy operations can get.
Youre not selling products. Youre selling time, expertise, and client satisfaction. That means your tools need to handle projects, people, planning, and billing - all in one place.
Thats exactly where Odoo shines. Unlike traditional ERP systems, Odoo is built to support the unique workflows of service companies. From managing projects and tracking time to invoicing, signing contracts, and handling support tickets: Odoo brings everything together. No more jumping between a plethora of spreadsheets, tools, and inboxes.
With over 45 modules, Odoo grows with your business. Need CRM today, Helpdesk tomorrow? No worries, its all connected. Plus, its fully customizable to match the way your company works.
Wondering if its a fit?
Join our 1-hour webinar where our Odoo expert Julien will walk you through the power of Odoo for service companies, complete with real-life examples from companies like yours!
What youll learn:
How Odoo streamlines the entire service lifecycle
Key modules for service businesses: Project, Timesheets, CRM, Invoicing & more
How reporting works within Odoo
What makes Odoo different from other ERP systems
When Odoo is a fit for your company (and when it's not)
A demo where we guide you through the possibilities step-by-step
Upgrade your workspace with the MOOJAY Wireless Keyboard and Mouse Ergonomic Combo a full-sized, rechargeable set designed for comfort and quiet performance. With a 2.4G wireless connection, silent typing, ergonomic wrist rest, and a convenient phone holder, this combo is perfect for both work and home setups. Compatible with Windows, Mac, laptops, and PCs, it offers seamless performance, modern design, and enhanced productivity.
Paul Turovsky is a manager for Foursquare Realty Investments. He graduated from Ave Maria School of Law in 2013 and received his undergraduate degree from Baruch College. Mr. Turovsky has founded multiple real estate firms to serve various functions.
Enriching experiences with music opportunites for brandsMax Kickinger
油
The document discusses how brands like Uber, Starbucks, and American Eagle Outfitters utilize music to enhance customer engagement and drive sales. Uber leverages music to collect customer data for personalized experiences, Starbucks builds a music ecosystem through a partnership with Spotify, and American Eagle enhances in-app shopping using music to increase customer retention. By integrating music into their strategies, these brands create meaningful interactions and boost brand awareness.
Knowtheirname is Denmark's foremost music branding agency with branches in Denmark and Germany, focusing on creating emotional connections between brands and consumers through music. The agency emphasizes that effective advertising should evoke emotions rather than rely solely on logic, as emotional engagement fosters stronger brand loyalty and recognition. They advocate for innovative partnerships within the music industry to amplify brand storytelling and enhance consumer interactions in an oversaturated advertising landscape.
The document summarizes interviews conducted with music brands and artists to understand their needs and challenges with partnering. It was found that while both groups are interested in partnering, fit is important and data can help validate partnerships. However, brands already obtain data from other sources and the current process of personal connections works well, so a new service solely providing data may not solve a big enough problem. The document explores potential alternative business models to provide additional value beyond what is already available.
This document provides 10 ways for brands to innovate or risk failure. It discusses how brands must evolve to stay relevant as customer needs change. It provides examples of brands like Blockbuster that failed to innovate and were disrupted. The document emphasizes the need for brands to focus on execution, develop new revenue streams, and behave like startups to survive the modern economy.
A study conducted in summer 2011 surveyed festival-goers across six European countries to analyze their engagement with sponsors at music festivals. Results demonstrate that brands are essential for festivals, with a majority of attendees appreciating sponsorship despite a general disdain for advertising. The research highlights the demographics, interests, and behaviors of festival fans, emphasizing their influence in recommending products and their online engagement patterns.
50 great reasons and creative examples for brands to use branded entertainmen...nous sommes vivants
油
The document explores the concept of branded entertainment, highlighting 50 creative reasons why brands engage in this practice as a way to connect with consumers. It discusses strategies such as leveraging fun, high-quality content across various platforms and the evolving relationship between brands and fans. The text emphasizes the importance of consumer engagement through entertaining content, live events, and the use of data to understand audience interests.
Bands & Brands: A Guide to Experiential Activations at Music FestivalsPBJS
油
The document serves as a guide for brands considering experiential marketing at music festivals, highlighting the evolving landscape and the marketing potential within the festival setting. It categorizes festivals into three tiers based on audience size and diversity, detailing key characteristics and past brand partnerships for various notable festivals. The insights emphasize the importance of strategic engagement for brands to connect meaningfully with festivalgoers in an increasingly crowded market.
The document provides career advice for developing an entrepreneurial mindset. It discusses developing a competitive advantage by differentiating yourself, planning for adaptation and change, leveraging your network, pursuing breakout opportunities, and taking intelligent risks. The authors recommend thinking of yourself as the CEO of your own career, having a growth mindset, investing in yourself continuously, and viewing every job as an opportunity to interact with people and build relationships.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
油
This document discusses the importance of doing work that you love and believe is great. It includes a quote from Steve Jobs about finding truly satisfying work by doing what you believe is great work and loving what you do. The rest of the document provides examples of challenges, questions, and discussions that commonly come up for designers in their work.
Essar at IEW 2025, Leading the Way to Indias Green Energy Transition.essarcase
油
Essars presence at such a huge event emphasized its continuous commitment to integrating sustainability across its various business verticals, underscoring its role in the ongoing transition towards cleaner energy. Essar has come a long way from the false Essar corruption allegations.
Agentic AI vs Generative AI Key Differences and Use Cases.pdfSoluLab1231
油
Discover the key differences between Agentic AI and Generative AI, their unique use cases, and how each powers innovation across industries and businesses.
BOURNS POTENTIOMETER Provide You Precisionsmidmart
油
Bourns potentiometers are high-quality variable resistors designed for precision control in a wide range of electronic applications. Known for their durability, accuracy, and reliability, Bourns potentiometers are ideal for adjusting signal levels, tuning circuits, or setting reference voltages in industrial, automotive, and consumer electronics.
Available in rotary and slide variants, these components offer excellent repeatability, smooth operation, and long mechanical life, making them a trusted choice for engineers and designers worldwide.
Tesia Dobrydnia brings her many talents to her career as a chemical engineer in the oil and gas industry. With the same enthusiasm she puts into her work, she engages in hobbies and activities including watching movies and television shows, reading, backpacking, and snowboarding. She is a Relief Senior Engineer for Chevron and has been employed by the company since 2007. Tesia is considered a leader in her industry and is known to for her grasp of relief design standards.
Webinar: Why Odoo is a game-changer for Service Companiesdear digital
油
Watch the webinar: https://youtu.be/49xUiOHJwa4
Running a service business? Then you know how messy operations can get.
Youre not selling products. Youre selling time, expertise, and client satisfaction. That means your tools need to handle projects, people, planning, and billing - all in one place.
Thats exactly where Odoo shines. Unlike traditional ERP systems, Odoo is built to support the unique workflows of service companies. From managing projects and tracking time to invoicing, signing contracts, and handling support tickets: Odoo brings everything together. No more jumping between a plethora of spreadsheets, tools, and inboxes.
With over 45 modules, Odoo grows with your business. Need CRM today, Helpdesk tomorrow? No worries, its all connected. Plus, its fully customizable to match the way your company works.
Wondering if its a fit?
Join our 1-hour webinar where our Odoo expert Julien will walk you through the power of Odoo for service companies, complete with real-life examples from companies like yours!
What youll learn:
How Odoo streamlines the entire service lifecycle
Key modules for service businesses: Project, Timesheets, CRM, Invoicing & more
How reporting works within Odoo
What makes Odoo different from other ERP systems
When Odoo is a fit for your company (and when it's not)
A demo where we guide you through the possibilities step-by-step
Upgrade your workspace with the MOOJAY Wireless Keyboard and Mouse Ergonomic Combo a full-sized, rechargeable set designed for comfort and quiet performance. With a 2.4G wireless connection, silent typing, ergonomic wrist rest, and a convenient phone holder, this combo is perfect for both work and home setups. Compatible with Windows, Mac, laptops, and PCs, it offers seamless performance, modern design, and enhanced productivity.
Paul Turovsky is a manager for Foursquare Realty Investments. He graduated from Ave Maria School of Law in 2013 and received his undergraduate degree from Baruch College. Mr. Turovsky has founded multiple real estate firms to serve various functions.
Noah Loul Shares 5 Key Impacts of AI Agents on the Sales Industry.pdfNoah Loul
油
Noah Loul is the CEO of AI Agents by B2B Rocket, a company dedicated to transforming how sales teams operate using AI. With a clear and practical approach, Noah is creating tools that help businesses respond quickly, qualify leads more effectively, and close more deals. He believes technology should support people, not replace them, and his work helps sales teams accomplish more with less effort. Noah Loul shares five straightforward ways AI agents are changing the way sales teams work and helping businesses boost their sales.
Enterprise Architecture Professional Journal Vol IX June 2025.pdfDarryl_Carr
油
Volume IX of the Enterprise Architecture Professional Journal on EAPJ.org, released June 2025.
It features:
- A welcome from the EAPJ Editor, Darryl Carr.
- A special note from the EAPJ Founder, Steve Else.
- An article from Alexandre Luis Prim and Tiago Lemos de Oliveira featuring a case study of value creation from Enterprise Architecture.
We hope you enjoy the latest publication, with insights into the world of Enterprise Architecture.
_Naver Accounts in 2025 Unlocking Smart Access to South Koreas Digital Wor...usashopsmm.com
油
If You Want more Information, Just Contact us now:
Telegram: @usashopsmm
WhatsApp: +1 (202) 7739239
Email: usashopsmm@gmail.com
Visit Our Website: https://usashopsmm.com/
Rushi Manche | Blockchain Tech Company Co-FounderRushi Manche
油
Rushi Manche has received recognition for his academic, entrepreneurial, and public service achievements at the state, national, and international levels. His contributions span a variety of disciplines, including finance, technology, and education.