Fruugo Guide
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Fruugo is an e-commerce platform that aims to simplify international online shopping by allowing merchants to sell their products across Europe using just one integration. It handles complexities like payments, taxes, fraud protection and logistics so merchants can focus on selling, while providing shoppers an easy shopping experience in their local language and currency. Merchants can start selling on Fruugo with just three simple steps of connecting their products, setting prices by country, and letting Fruugo handle the sales and transactions.
Fruugo Guide
- 1. Welcome to Fruugo! Shopping should be simple and fun!
- 2. The poTenTial for inTernaTional e-commerce iS huge online retail will grow by 65% between now and 2013. * The biggest potential for growth is in cross-border sales, but tackling the variety of languages, complex VaT rules, and currency barriers remains to be strenuous. at the same time, consumers dont feel at ease shopping from abroad, and still shop mainly within their home country. essentially what consumers want is the best selection at best prices and very often these can be found abroad. 43.5 fruugo wants to turn things around, make it simple and 35.1 million (gr) enjoyable to buy and sell across europe. million (uK) 4.9 million (SWe) * Source: forrester research, Western european online retail and Travel forecast, 2008 To 2014, march 2009. 25.6 6.9 million (pl) million (fr) 6.6 164.9 million millions (iT) 9.2 online buyers in eu, and just millions (eS) 21 % of these have purchased from abroad. * * Source: eurostat 02/09 and report on cross-border e-commerce in the eu, european commission 5.3.2009
- 3. buT WhaT maKeS iT So hard? Language barriers most consumers prefer shopping in their native language and simply wont buy a product if they dont understand the description or terms of sale. communicating with customers and offering support in their native languages is a complicated and costly job, requiring localisation and website maintenance for multiple language versions. payment methods and currencies payment acquiring costs, security costs, and the complexity of connecting to various payment methods are multiplied by the number of countries you do business in. consumer protection different countries have different, and sometimes tricky, legislative considerations you have to know and follow. taiLoring your product oFFering Knowing what and how to sell in different countries can be tough. Standards and local regulations vary in each market, along with consumer expectations and behaviour. Vat VaT rules are often more complicated when selling across borders. There is also a constant need to keep track of payments to the authorities. Fraud When doing cross-border business, fraud risk is on average about twice as high as in domestic online sales. Setting up the necessary fraud detection systems and keeping chargeback levels to a minimum can be costly. cross-border Logistics and returns Sellers need to find reliable logistics services for deliveries and customer returns in each country. They also need to offer a legally correct but efficient return solution for customers located all over the eu, including refunds regardless of the payment method used.
- 4. fruugo maKeS iT eaSy for you Language barriers We make customers feel right at home by offering a simple and fun shopping experience in their native language, from the moment they arrive at our webpage up until the completion of a sale and after-sale support. payment methods and currencies We offer local payment methods to shoppers and acquire payments in a customers local currency. you can set prices for each country individually and choose which currency you want to receive payments in (the consumers or your own). consumer protection We know and constantly follow up eu consumer protection regulations and help you comply with local rules in each country you choose to sell to. We also help you identify which products are restricted from sale in the target country and advise you on local product regulations. taiLoring your product oFFering We let you tailor your product selection for each country individually. Statistics on the amount of views per product help you to fine tune your product selection even further. Vat We maintain VaT rates for each product and collect the applicable amount of VaT from the consumers in each country. detailed reports on sales per country makes it easy for you to take care of tax payments to the authorities. Fraud We use an advanced payment risk management system to screen all consumer orders before passing them to you. We take the liability for payment-related fraud, and fight the rest of the chargebacks on your behalf. cross-border Logistics and returns We take the hassle out of cross-border returns by offering a reliable return logistics and a timely refund issue, and are developing solutions for delivery logistics as well.
- 5. We help you Sell your producTS acroSS europe fruugo is a webshop where shoppers use their own language, currency, and payment methods. We not only make shopping simple, we make it fun and social and wed love you to be a part of it! Fruugo brings traffic: your products will have more exposure and you will reach a larger audience We handle payments, refunds, and consumer payment-related fraud control We help you with the trickier parts of international sales: currencies, VAT, consumer protection, return logistics, market analysis, and marketing campaigns We provide customer care in the shoppers own language We offer an all-in-one web-based tool for managing your orders plus reporting and analysis services And best of all, there are no sign-up fees, no recurring fees just a commission on each product sold
- 6. ...WiTh juST Three Simple STepS 1 connect you begin by adding your products to fruugo either by integrating your fruugo-compliant e-commerce platform with our system, or by providing a product information feed. set up 2 next, you specify which products you want sold in which countries at what price. seLL 3 and voila, youre ready to sell! you manage products and orders through your existing platform or through our all-in-one web-based tool, the fruugo merchant centre.
- 7. good ThingS To KnoW abouT hoW ThiS WorKS Fruugo acts as your agent: customers place orders for your products at our webshop and we forward them to you, we receive and make payments on your behalf You are responsible for the products you sell through Fruugo before sales begin, well determine together which products can be sold through our service You are responsible for shipping ordered products to customers using your own logistics service providers, and for checking and accepting product returns Fruugo takes care of cross-border return handling, while you take care of domestic return handling You are paid for the products sold at Fruugo once the return period for the sold products elapses retaiLer Fruugo consumer provide linK, caTegoriSe and publiSh browse/search product info and compare products compare retailers, select who to buy from collecT paymenT check-out confirm and ship receive product receive payment pay reTailer
- 8. Who To TalK To FinLand Sam Weintraub +358 400 405 417 sam.weintraub@fruugo.com germany frank meilink +31 6 1321 7922 frank.meilink@fruugo.com netherLands frank meilink +31 6 1321 7922 frank.meilink@fruugo.com Suzanne pronk +31 651 277 693 suzanne.pronk@fruugo.com sWeden Tomas n旦rgaard +46 708 175 280 tomas.norgaard@fruugo.com anders gillan +46 708 816 848 anders.gillan@fruugo.com harald Wiger +46 707 220 050 harald.wiger@fruugo.com aLL other sales@fruugo.com