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The document compares the key differences between marketing products and services. Products are tangible, homogeneous goods that are produced separately from consumption, while services are intangible, heterogeneous activities where production and consumption occur simultaneously through buyer-seller interaction. The core value of products is produced in a factory, while the core value of services is produced through buyer-seller interaction and customer participation in the production process. Products can be kept in stock, while services cannot be kept in stock as they involve the transfer of ownership.
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- 1. Difference between marketing of products and Services Products Services 1. Tangible Intangible 2. Homogeneous Heterogeneous 3. Product and distribution separated from consumption Production, distribution and consumption are simultaneous process 4. A thing A activity 5. Core value produced in factory Core value produced in buyer-seller interaction 6. Customers do not participate in the production process Customers participate in production 7. Can be kept in stock Cannot be kept in stock 8. Transfer of ownership No transfer of ownership
- 2. Financial Markets in India Debt Market Primary / Secondary Forex Market Capital Market Primary / Secondary & Depository Insurance Life/General Banks (including RRBs, co-op etc) Mutual Funds, Venture Funds, Investment Bonds RBI RBI SEBI IRDA RBI RBI/SEBI REGULATORY AUTHORITY Structure of Indian Financial System
- 3. Evolution of Financial Services in India Merchant Banking Era Investment Companies Era Modern Services Era Depository era Legislative Era FIIs Era Financial Institutions Financial Markets 3 Financial System
- 4. Stages in venture capital financing Stages of financing Early stage financing Seed capital Start Up Later stage financing Mezzanine financing Bridge/ Expansion Buyouts Management Buyouts Management Buyins Turnaround