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Fucking with algorithms

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This document discusses algorithms and why some people deliberately try to manipulate or "game" them. It provides several examples of how algorithms have been gamed, such as Google bombing where people manipulate search results. The document also discusses how algorithms are now ubiquitous and can influence people in subtle ways, functioning as a form of "social control." Some reasons proposed for why people game algorithms are that it's fun, the algorithms are flawed, or to gain some advantage from manipulating the system.

1
FUCKING
WITH
ALGORITHMS
SUCH A HUMAN HOBBY

2
ALGORITHM
?
THIS IS THE EXPECTED DEFINITION

3
WHAT IS AN ALGORITHM?

4
FINITE
1
WELL DEFINED INSTRUCTIONS
2
EFFECTIVE
3BUT IS IT VALID?

5
THEY
HELP
US!
ALGORITHMS ARE PERVASIVE
EVERYDAY

6
IT IS A MORE OBJECTIVE WAY OF
SOLVING A PROBLEM
IT BRINGS RIGOR TO HUMAN
DECISION MAKING

7
S O W H Y D O S O M E O F U S D E L I B E R A T E L Y F U C K W I T H G R E A T P R O B L E M S O L V I N G T O O L S ?
S O W H A T ?

8
GAMING
THE
SYSTEM

9
1975
FIRST TIME THE TERM WAS USED

10
A brief chronology
To an algorithm in a
Babylonian text.
1600 B.C. 1975 ∞
FIRST REFERENCE FIRST REFERENCE FIRST USE
To the phenomenon of
gaming the system.
Bending the rules is old
as time.

11
Why Do We Fuck With Algorithms?
BECAUSE IT’S FUN
A
BECAUSE THEY SUCK
B
BECAUSE WE GAIN
C

12
GOOGLE BOMBING
1999
FIRST INSTANCE OF A
GOOGLE BOMBING
2007
GOOGLE TWEAKS ITS
ALGORITHM
2005
GOOGLE BOMB IS ADDED
TO THE DICTIONARY

13
GOOGLE
BOMBING
A FEW
EXAMPLES
MORE EVIL THAN
SATAN HIMSELF

14
STILL
GOING
STRONG
A FEW LIVE
EXAMPLES
WHAT CAR DOES
JESUS DRIVE?

15
IS IT A
GAME?
GAMING VS WORKING THE SYSTEM

16
BLACK
BOXES
BECAUSE CODE CAN DISCRIMINATE
BIASED

17
Algorithms are now so widespread,
and so subtle, that they sometimes
function as a form of “social
control.”

18
TINDER
Hacks
- Cammi Pham
GAMING SWIPES AND DATES

19
Tinder uses a variation of ELO scoring
SAY ELO ON
TINDER!

20
FACEBOOK NEWS

21
Facebook’s algorithm is optimized for
Facebook, and thus for advertisers —
not you.
“corrupt personalization,” the idea
that personalization pretends to
serve you, when it’s actually
serving a motive at your expense.

22
TARGETING
AN ARMY OF ONE
FACEBOOK
AD PRANKS

23
SKIP
LAGGED

24
Some of my best algorithm guerilla
MUSICAL
TERRORISM
YOUTUBE
RECRUITER
TORTURE
LINKEDIN
THONG
RETARGETING
ONLINE ADS
DATA LOVE
NOTES
GOOGLE ANALYTICS

25
“To be is to be perceived.”
- George Berkeley

26
THANK
YOU! WE’RE DONE HERE
K.

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Fucking with algorithms

1. 1 FUCKING WITH ALGORITHMS SUCH A HUMAN HOBBY

2. 2 ALGORITHM ? THIS IS THE EXPECTED DEFINITION

3. 3 WHAT IS AN ALGORITHM?

4. 4 FINITE 1 WELL DEFINED INSTRUCTIONS 2 EFFECTIVE 3BUT IS IT VALID?

5. 5 THEY HELP US! ALGORITHMS ARE PERVASIVE EVERYDAY

6. 6 IT IS A MORE OBJECTIVE WAY OF SOLVING A PROBLEM IT BRINGS RIGOR TO HUMAN DECISION MAKING

7. 7 S O W H Y D O S O M E O F U S D E L I B E R A T E L Y F U C K W I T H G R E A T P R O B L E M S O L V I N G T O O L S ? S O W H A T ?

8. 8 GAMING THE SYSTEM

9. 9 1975 FIRST TIME THE TERM WAS USED

10. 10 A brief chronology To an algorithm in a Babylonian text. 1600 B.C. 1975 ∞ FIRST REFERENCE FIRST REFERENCE FIRST USE To the phenomenon of gaming the system. Bending the rules is old as time.

11. 11 Why Do We Fuck With Algorithms? BECAUSE IT’S FUN A BECAUSE THEY SUCK B BECAUSE WE GAIN C

12. 12 GOOGLE BOMBING 1999 FIRST INSTANCE OF A GOOGLE BOMBING 2007 GOOGLE TWEAKS ITS ALGORITHM 2005 GOOGLE BOMB IS ADDED TO THE DICTIONARY

13. 13 GOOGLE BOMBING A FEW EXAMPLES MORE EVIL THAN SATAN HIMSELF

14. 14 STILL GOING STRONG A FEW LIVE EXAMPLES WHAT CAR DOES JESUS DRIVE?

15. 15 IS IT A GAME? GAMING VS WORKING THE SYSTEM

16. 16 BLACK BOXES BECAUSE CODE CAN DISCRIMINATE BIASED

17. 17 Algorithms are now so widespread, and so subtle, that they sometimes function as a form of “social control.”

18. 18 TINDER Hacks - Cammi Pham GAMING SWIPES AND DATES

19. 19 Tinder uses a variation of ELO scoring SAY ELO ON TINDER!

20. 20 FACEBOOK NEWS

21. 21 Facebook’s algorithm is optimized for Facebook, and thus for advertisers — not you. “corrupt personalization,” the idea that personalization pretends to serve you, when it’s actually serving a motive at your expense.

22. 22 TARGETING AN ARMY OF ONE FACEBOOK AD PRANKS

23. 23 SKIP LAGGED

24. 24 Some of my best algorithm guerilla MUSICAL TERRORISM YOUTUBE RECRUITER TORTURE LINKEDIN THONG RETARGETING ONLINE ADS DATA LOVE NOTES GOOGLE ANALYTICS

25. 25 “To be is to be perceived.” - George Berkeley

26. 26 THANK YOU! WE’RE DONE HERE K.

Editor's Notes

#15: http://www.buzzle.com/articles/hilarious-google-bombs-that-still-work.html
#17: https://www.washingtonpost.com/news/the-intersect/wp/2015/03/23/what-you-dont-know-about-internet-algorithms-is-hurting-you-and-you-probably-dont-know-very-much/
#18: http://business-reporter.co.uk/2013/07/09/algorithm-powerful-tool-social-control-since-sword/
#19: http://www.cammipham.com/tinder-hack/
#20: https://killscreen.com/articles/tinder-matchmaking-is-more-like-warcraft-than-you-might-think/
#21: http://www.theatlantic.com/technology/archive/2014/08/tricking-facebooks-algorithm/375801/
#22: The communications researcher Christian Sandvig has called this “corrupt personalization,” the idea that personalization pretends to serve you, when it’s actually serving some corporate motive at your expense.
#23: http://www.adweek.com/news/technology/roommate-makes-his-friend-paranoid-creepy-facebook-ads-160320
#24: https://www.techdirt.com/articles/20141230/07022629547/why-united-airlines-orbitz-are-suing-entrepreneur-who-helps-people-find-cheaper-flights.shtml