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FUNCTIONS OF SPEECH
COMMUNICATION
FUNCTIONS OF SPEECH
COMMUNICATION
? Speech Communication
plays a variety of functions
in an invidual¡¯s life and in
society as whole.
What happens to one
part of a system
affects the other
parts.
Ross 3; Wahlstrom 31-32
? Sender¡¯s Standpoint
? Society¡¯s Standpoint
? Receiver¡¯s Standpoint
THREE CATEGORIES OF
COMMUNICATION FUNCTIONS
THE SENDER¡¯S STANDPOINT
? Functions are information are information, instruction, persuasion
and entertainment. (Wahlstrom 33-38)
INFORMATION
? Refers to data or facts, is shared every time a sender
communicates something to another person .
? A teacher telling students about earthquakes
? A student talking about her research
? A travelogue about the Tower of London
? A computer programmer speaking about new software
INSTRUCTION
? Refers to data or facts, is shared every time a sender
communicates something to another person .
? If you give someone your name
(informational)
? If he/she uses it to teach you how to write
in Chinese (instructional message)
PERSUASION
? a message designed to alter a person¡¯s beliefs or
behavior. It is also identified through appeals to
personal motives and behavior.
? Senders are usually motivated by the
desire for power
? Financial Reward like political campaigns
or commercials
ENTERTAINMENT
? Amuses and gives pleasure.
? People from an entertainment industry
such a Radio, Television, Theater, and
Film. (provide entertainment events to
make profit)
THE SOCIETY¡¯S STANDPOINT
? Functions are
surveillance, correlation,
socialization and
entertainment
SURVEILLANCE ? the function served by
mass media when they
monitor and report what
is happening in the
environment .
? Progress of Kidnapping case of the
Chines businessman in Makati
CORRELATION
? is the function provided by
mass media when they
interpret what is happening
in the environment
? Previous kidnapping case of the
Chines businessman in Makati
SOCIALIZATION
? is the function played by
media in teaching members
of society what their roles
are & how things work so
? Local officials of the city of Antipolo
to do their job on garbage collection
ENTERTAINMENT
? is the primary function of
mass media as a source of
enjoyment or pleasure
? Sitcoms, Soap Opera, Noon time
Variety Show
THE RECEIVER¡¯S STANDPOINT
? Functions are personal identity function, social
integration function, cognitive function and escape
function.
PERSONAL IDENTITY
? provides individuals an
understanding of who they are.
?Self-concept is not inborn
?It is developed by observing
ourselves and by observing how
others behave towards us.
SOCIAL INTEGRATION
? Is the way in which communication
is used to meet our need to belong.
?It is communication¡¯s linking
function
?People need human contact &
interaction
COGNITIVE FUNCTION
? Is the ability to use symbols
& internalize speech.
?Makes memory &
imagination possible
?Allows us to see &
understand things from
others point of view.
ESCAPE FUNCTION
? Is the use of communication as a
means to relax
Functions of Speech Communication

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Functions of Speech Communication

  • 2. FUNCTIONS OF SPEECH COMMUNICATION ? Speech Communication plays a variety of functions in an invidual¡¯s life and in society as whole. What happens to one part of a system affects the other parts. Ross 3; Wahlstrom 31-32
  • 3. ? Sender¡¯s Standpoint ? Society¡¯s Standpoint ? Receiver¡¯s Standpoint THREE CATEGORIES OF COMMUNICATION FUNCTIONS
  • 4. THE SENDER¡¯S STANDPOINT ? Functions are information are information, instruction, persuasion and entertainment. (Wahlstrom 33-38)
  • 5. INFORMATION ? Refers to data or facts, is shared every time a sender communicates something to another person . ? A teacher telling students about earthquakes ? A student talking about her research ? A travelogue about the Tower of London ? A computer programmer speaking about new software
  • 6. INSTRUCTION ? Refers to data or facts, is shared every time a sender communicates something to another person . ? If you give someone your name (informational) ? If he/she uses it to teach you how to write in Chinese (instructional message)
  • 7. PERSUASION ? a message designed to alter a person¡¯s beliefs or behavior. It is also identified through appeals to personal motives and behavior. ? Senders are usually motivated by the desire for power ? Financial Reward like political campaigns or commercials
  • 8. ENTERTAINMENT ? Amuses and gives pleasure. ? People from an entertainment industry such a Radio, Television, Theater, and Film. (provide entertainment events to make profit)
  • 9. THE SOCIETY¡¯S STANDPOINT ? Functions are surveillance, correlation, socialization and entertainment
  • 10. SURVEILLANCE ? the function served by mass media when they monitor and report what is happening in the environment . ? Progress of Kidnapping case of the Chines businessman in Makati
  • 11. CORRELATION ? is the function provided by mass media when they interpret what is happening in the environment ? Previous kidnapping case of the Chines businessman in Makati
  • 12. SOCIALIZATION ? is the function played by media in teaching members of society what their roles are & how things work so ? Local officials of the city of Antipolo to do their job on garbage collection
  • 13. ENTERTAINMENT ? is the primary function of mass media as a source of enjoyment or pleasure ? Sitcoms, Soap Opera, Noon time Variety Show
  • 14. THE RECEIVER¡¯S STANDPOINT ? Functions are personal identity function, social integration function, cognitive function and escape function.
  • 15. PERSONAL IDENTITY ? provides individuals an understanding of who they are. ?Self-concept is not inborn ?It is developed by observing ourselves and by observing how others behave towards us.
  • 16. SOCIAL INTEGRATION ? Is the way in which communication is used to meet our need to belong. ?It is communication¡¯s linking function ?People need human contact & interaction
  • 17. COGNITIVE FUNCTION ? Is the ability to use symbols & internalize speech. ?Makes memory & imagination possible ?Allows us to see & understand things from others point of view.
  • 18. ESCAPE FUNCTION ? Is the use of communication as a means to relax