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Fund smart 2015 infographic final

Ellen Bristol
Ellen Bristol

Why We Need a Fundraising Revolution - Fundraising the SMART Way and the Evidence of a Need for Change Infographic

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S MARTWa y I ndicators DEVELO PMENTDRIVERS INCOME DONOR MOVES WHAT ARE MY/ OUR GOALS? WHAT IS OUR VALUE-ADDED? WHAT IS THEIR VALUE-SOUGHT? Our Institutional Strengths Vision, Mission, Plan Donor Motivations HOW DO WE CONNECT WITH THEM? Value-Add, Value-Sought WHICH OPPORTUNITIES DO WE PURSUE? SMART WayTM Scorecard WHAT ACTIONS DO THEY TAKE? Donor Moves WHAT ACTIONS DO WE TAKE? Development Drivers HOW DO WE ENSURE CONSISTENT RESULTS OVERALL? Plan-Do-Check-Act HOW DO WE CONTROL WORKLOAD AND RESULTS? Simplified Performance Metrics HOW DO WE MANAGE THE PIPELINE? Opportunity Management Tools FUNDRAISING THE SMARTWAYTM
S MARTWa y I ndicators DEVELO PMENTDRIVERS INCOME DONOR MOVES LEAKYBUCKET STATISTICS Responses from 700 nonprofit executives to our on-line assessment in the nonprofit sector HAVE a strategic plan 47%53% LACK a plan have undocumented preferences for qualifying prospects of respondents have no qualifying standards at all Only 6% of our respondents utilize an ideal-donor pro鍖le including insights into charitable philosophy and motivations for giving 15% 16% 61%37% When it comes to qualifying criteria, most development officers are flying blind or relying on their intuition 63% Rely on total income, a trailing indicator Track any leading indicators at all Dont track their income tactical responses to a strategic problem 49% responded hold more special events 48% responded write more grant applications

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Fund smart 2015 infographic final

  • 1. S MARTWa y I ndicators DEVELO PMENTDRIVERS INCOME DONOR MOVES WHAT ARE MY/ OUR GOALS? WHAT IS OUR VALUE-ADDED? WHAT IS THEIR VALUE-SOUGHT? Our Institutional Strengths Vision, Mission, Plan Donor Motivations HOW DO WE CONNECT WITH THEM? Value-Add, Value-Sought WHICH OPPORTUNITIES DO WE PURSUE? SMART WayTM Scorecard WHAT ACTIONS DO THEY TAKE? Donor Moves WHAT ACTIONS DO WE TAKE? Development Drivers HOW DO WE ENSURE CONSISTENT RESULTS OVERALL? Plan-Do-Check-Act HOW DO WE CONTROL WORKLOAD AND RESULTS? Simplified Performance Metrics HOW DO WE MANAGE THE PIPELINE? Opportunity Management Tools FUNDRAISING THE SMARTWAYTM
  • 2. S MARTWa y I ndicators DEVELO PMENTDRIVERS INCOME DONOR MOVES LEAKYBUCKET STATISTICS Responses from 700 nonprofit executives to our on-line assessment in the nonprofit sector HAVE a strategic plan 47%53% LACK a plan have undocumented preferences for qualifying prospects of respondents have no qualifying standards at all Only 6% of our respondents utilize an ideal-donor pro鍖le including insights into charitable philosophy and motivations for giving 15% 16% 61%37% When it comes to qualifying criteria, most development officers are flying blind or relying on their intuition 63% Rely on total income, a trailing indicator Track any leading indicators at all Dont track their income tactical responses to a strategic problem 49% responded hold more special events 48% responded write more grant applications