Fundable @ Crowd15

Mar 3, 2015Download as PPTX, PDF0 likes334 views

Startups.co is the world's largest startup launch platform, providing tools and resources to help entrepreneurs launch and grow startups. It has over 13.9 million users and 825,000 startups using its platform. The presentation discusses how online resources and crowdfunding have lowered the costs of prototyping and starting businesses, contributing to the rise of entrepreneurs globally. Specific crowdfunding strategies are presented, including using rewards-based crowdfunding to test demand and messaging before launching, and equity crowdfunding to raise funding by telling a compelling story. The talk emphasizes the importance of building light and testing ideas before crowdfunding, and suggests that failure is an opportunity to stay focused on learning

Startups: The In-Crowd
Feb 27, 2015
CROWD15 - Copenhagen, Denmark
Founding Team, Startups.co / Fundable
Chris Justice

What is Startups.co?
• World’s Largest Startup Launch Platform
• Provide Clarity to Entrepreneurs
• A suite of tools + sites focused on helping
entrepreneurs launch and grow startups.

Our Community
13.9m users
825k startups
More stats @ startups.co/about

1. Entrepreneurs are Awesome. And Damn
Resourceful.
2. The Crowd is Your Compass.
3. Momentum Above All.
TL;DR

Rising Goliath’s
+
Millions of David’s
CHEAP ONLINE RESOURCES
LOWER COST OF PROTOTYPING
SHARED ECONOMY
OF THE CROWD
The Rise of the Entrepreneur

$47.3B
3,617 deals
Startup Funding in the US

Case Study – Uncharted Play
Build a Network. Simplify and Amplify. Execute.
Rewards: $95,000 Equity: $475,000

Rewards Crowdfunding
It‘s about much more than money
Prove Demand Test Price Points Test Messaging

Rewards Crowdfunding
Don’t get caught with your hand in the cookie jar
Be upfront on status and delivery
Set up fulfillment before raising
Build in a buffer for delays

Rewards Crowdfunding
Know Your Audience (Like The Back of Your Hand)
Personalized Messaging
Suggest One Flagship Reward
Create TONS of Value

The Kickstarter Problem
So you just raised $$$ on Kickstarter…
now what?
Transition from selling product to
building a business.
Paul Singh – Dumbbell Model

Equity Crowdfunding
Your Story Matters
Investors WANT to care
Momentum
FOMO

Equity Crowdfunding
All About The Money!
How will you spend it?
What milestones will you hit?
Do your financials tell your story?

Equity Crowdfunding
Deal Structure
Equity vs. Convertible Debt
Getting to a Valutation
Sell, sell, sell!

Coming to America
JOBS Act –Can anyone invest?
When?
Three most important factors in your decision to raise in the US:
1. Marketability – Cool factor.
2. Company and IP Structure – What are Investors actually getting?
3. Can the Market Handle it? Do your homework.

Gaining Ground
Europe & Asia gaining ground on US startups
More funding available
Equal playing field in online funding – lean mentality
Easier access to US investors

Takeaway #1 – Build Light, Test Hard
Before crowdfunding, create your outcome.
Launch Page
Have an MVP – It’s cheap. Do it.
Gain Commitment
Utilize Resources
Spend now to save later

Takeaway #2 – Failure is a Privilege
Failure happens all the time. Use it to stay the course.
Test messaging and value props
Encourage Feedback on everything
Refine your messaging and audience

Takeaway #3 – Death Valley
You’ve done everything right. Well done.
Now, avoid Death Valley.
Don’t burn & churn too early
Don’t get blinded by recent traction
Don’t get sucked in by red herring deals.

I love startups.
I am endlessly curious.
I travel to see the world differently.
cjustice@startups.co www.clarity.fm/chrisjustice
Come talk to me.

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Fundable @ Crowd15

1. Startups: The In-Crowd Feb 27, 2015 CROWD15 - Copenhagen, Denmark Founding Team, Startups.co / Fundable Chris Justice

4. What is Startups.co? • World’s Largest Startup Launch Platform • Provide Clarity to Entrepreneurs • A suite of tools + sites focused on helping entrepreneurs launch and grow startups.

5. The Startups.co Platform

6. Our Community 13.9m users 825k startups More stats @ startups.co/about

7. 1. Entrepreneurs are Awesome. And Damn Resourceful. 2. The Crowd is Your Compass. 3. Momentum Above All. TL;DR

8. Rising Goliath’s + Millions of David’s CHEAP ONLINE RESOURCES LOWER COST OF PROTOTYPING SHARED ECONOMY OF THE CROWD The Rise of the Entrepreneur

9. $47.3B 3,617 deals Startup Funding in the US

10. Case Study – Uncharted Play

11. Case Study – Uncharted Play Build a Network. Simplify and Amplify. Execute. Rewards: $95,000 Equity: $475,000

12. Rewards Crowdfunding It‘s about much more than money Prove Demand Test Price Points Test Messaging

13. Rewards Crowdfunding Don’t get caught with your hand in the cookie jar Be upfront on status and delivery Set up fulfillment before raising Build in a buffer for delays

14. Rewards Crowdfunding Know Your Audience (Like The Back of Your Hand) Personalized Messaging Suggest One Flagship Reward Create TONS of Value

15. The Kickstarter Problem So you just raised $$$ on Kickstarter… now what? Transition from selling product to building a business. Paul Singh – Dumbbell Model

16. Equity Crowdfunding Your Story Matters Investors WANT to care Momentum FOMO

17. Equity Crowdfunding All About The Money! How will you spend it? What milestones will you hit? Do your financials tell your story?

18. Equity Crowdfunding Deal Structure Equity vs. Convertible Debt Getting to a Valutation Sell, sell, sell!

20. Coming to America JOBS Act –Can anyone invest? When? Three most important factors in your decision to raise in the US: 1. Marketability – Cool factor. 2. Company and IP Structure – What are Investors actually getting? 3. Can the Market Handle it? Do your homework.

21. Gaining Ground Europe & Asia gaining ground on US startups More funding available Equal playing field in online funding – lean mentality Easier access to US investors

23. Takeaway #1 – Build Light, Test Hard Before crowdfunding, create your outcome. Launch Page Have an MVP – It’s cheap. Do it. Gain Commitment Utilize Resources Spend now to save later

24. Takeaway #2 – Failure is a Privilege Failure happens all the time. Use it to stay the course. Test messaging and value props Encourage Feedback on everything Refine your messaging and audience

25. Takeaway #3 – Death Valley You’ve done everything right. Well done. Now, avoid Death Valley. Don’t burn & churn too early Don’t get blinded by recent traction Don’t get sucked in by red herring deals.

26. I love startups. I am endlessly curious. I travel to see the world differently. cjustice@startups.co www.clarity.fm/chrisjustice Come talk to me.

Editor's Notes

#2: Startups are popular, cool, and attainable. $Billion funding, millions preordered, newly minted founders Not always like this
#3: Let‘s go back to 2012. Legislation Wave of startups Fundable born Awesome companies, talented founders, game changing products Quickly funded $10K, $25K, $50K. Training Mask New Years Eve 1 in 10 Worse ideas, bad pitches, no engagement Wanted to be THE PLACE for napkin to term sheet Got in trenches Very quickly we realized something that changed the course of our business. We Were TOO LATE. Success built long before crowdfund begins
#4: Startups.co born Resources, strategies, personnel to help founders Founders get stuck a thousand times before they ever crowdfund Founders started using our resources with success – Bodbot story was turning point. $155K. Did everything right to build audience, needed help executing Uncharted Play, Plum 4 of 10 biggest equity crowdfunds engaged our consulting team Take you through how and why we built the resources we did, and how they impact a growing business
#7: 13M backers, funders, followers, supporters. 2.5x population of Denmark
#9: Airbnb – $10B Pinterest - $11B (native advertising) Snapchat - $19B Uber – $40B Startup Weekend – 1500 events in 700+ cities, 123K entrepreneurs Techstars – one example of 1,250 incubators (focused on company growth) and accelerators (focused on investment growth)
#10: Venture Capital fundraising highest since 2007 Biggest sectors – Mobile, Software, Biotech Most deals were Early Stage, biggest were Growth Stage
#13: Plum Didn‘t know what resonated with customers Weren‘t ready yet to approach investors Rewards raise validated all of this
#16: Squeeze the Juice from your Backers Focus on the right areas – product development, infrastructure, hiring, hitting milestones Get help. Advisors, Mentors, Consultants
#22: India – FlipKart $11B WeTransfer - $25M raise
#24: Resources - Crowdspring, Survata, Clarity.fm

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