The document discusses patents and intellectual property. It notes that society benefits from new ideas and their commercialization must provide economic rewards. The presenter's goal is to introduce patent concepts and terms to help participants develop an IP strategy without evaluating individual ideas. Key points include that the initial patent filing date and definition are critical, and participants will need a lawyer as the process is complicated.
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Fundamentals Of Intellectual Property Protection Final
1. FUNDAMENTALS OF
INTELLECTUAL PROPERTY
SLIDES AND INFORMATION 息 2012 EARLE HAGER
ALL RIGHTS RESERVED 1
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2. WHY PATENTS?
Society benefits from the development of new
ideas
The commercialization of these ideas must have an
economic reward for risk takers
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3. MY GOAL
Introduce group to patent concepts and ideas
Cannot evaluate individual ideas in discussion, but
will provide concepts and terms for consideration in
the development of a patent strategy
Patents are a reward from the marketplace for
continuous research and development
Products which cannot be patented can be sold as
a sales and marketing opportunity or protected as
a trade secret
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4. YOUR GOAL
Create defensible IP which can be used for
licensing, funding, sale, or other financial
opportunities
Patents are awarded and defended
The award of a patent gives you the right to defend
the patent
It does not protect you from counter claims or
lawsuits
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5. THREE IMPORTANT THINGS
1. You need a lawyer. This material is complicated
and you must carefully plan each step
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6. THREE IMPORTANT THINGS
2. Most countries track patents by Filing Date. The
date you file your initial paperwork is critical when
compared to similar claims. The United States is
transitioning from a first to invent to a first to file
system.
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7. THREE IMPORTANT THINGS
3. The definition of your idea in the initial filing is
critical. Countries limit your ability to modify your
paperwork after filing. The definition must be limited
enough to be unique and broad enough to include
similar modifications of your idea.
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8. THE BASICS
Everything is about Process
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9. AGENDA
IP Strategy
Patents
International IP Standards
Trade Secrets
Copyrights
Trademarks
Industrial Design
Conclusion
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10. IP STRATEGY
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11. STRATEGY
IP strategy ties closely with business strategy
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12. STRATEGY
Your goal is to seek initial protection for your
innovation and use the provisional, PCT, or regional
filings as a basis for licensing and partnerships
discussions
The cost of expanding IP protection will become
part of the business model
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13. STRATEGY
The simplest step might be to patent in your home
country and file for a provisional patent in the
largest market the United States
This will give you one year with the provisional
patent for you to decide how to proceed
Adding additional patent options can be covered
as you develop the business needs and finances to
execute
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14. LEVERAGING ASSETS
Global patent strategy is expensive
In seeking partners for your business strategy, look
for organizations with experience in filing IP claims in
your space
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15. PLANNING
In this presentation, you should understand terms
and concepts and use these to develop your
business model
Although filing is expensive, releasing information
prevents others from using your ideas
Public information cannot be patented
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16. PATENTS
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17. WHAT IS A PATENT?
A patent is a type of intellectual property
The ownership of a patent is legally enforceable in
gives you exclusive right to limit others in using your
idea
Patents, as an asset, can be sold, licensed, or used
as a basis for loans or capitalization
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18. WHAT IS A PATENT?
Utility patents are awarded for devices with a use
Design patents are awarded for the appearance
of a device or object
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19. WHAT IS A PATENT?
Plant patents are awarded for the appearance
and color of a plants, such as flowers. This is critical
to organizations who develop seeds and plants to
grow in different environments
Cells and living animals are being awarded patent
protections. This is important for medical research
where certain types of mice have been developed
for cancer studies.
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20. WHAT IS A PATENT?
With a patent award, the inventor has exclusive
rights to idea for a defined time period
In the marketplace, it rewards the inventor and
allows them to recover development costs and
profit from risk
The patent is a legally enforceable monopoly for
the innovation
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21. WHAT IS A PATENT?
Patent is enforceable against competitors in both
civil and criminal courts internationally
Reverse engineering cannot be used to override a
patent
Independent research cannot
be used as justification to
override a patent
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22. WHAT IS A PATENT?
In this process, you will apply for the patent and the
government will review your application, which will
take several years
Until the patent is awarded, the government will not
provide protection from infringement
It is possible for an idea to be obsolete by the time
the government awards the patent
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23. PATENT REQUIREMENTS
A Patent must have three characteristics:
Useful have commercial or utilitarian value
Novel unique, not patented or published
elsewhere. Publishing limits include the patent
applicant.
Non-Obvious to one having ordinary skill in the
art to which said subject matter pertains
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24. PATENT REQUIREMENTS
A patent is not a law of nature or a scientific
formula
A patent is not an idea, but the execution of an
idea
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25. PATENT SPECIFICATION
Patent Specification is the description of invention
List of requirements to develop or utilize invention
Optimal use of innovation as viewed by the inventor
Features which differentiate the product from other
products or prior art
Key part of process most governments will limit your ability
to modify the specifications after the initial application
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26. PATENT ASSIGNMENTS
Employees and consultants are usually required to
transfer all rights for products developed to the
organization
Key aspect of the relationship between owners and
employees or consultants
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27. PATENT INFRINGEMENT
Infringement is when some uses the patent
Legal limits on their access to the patent
Economic damages from their revenues from
patent infringement
Definition of the patent in the initial filing is critical to
infringement claims
Challenge against the validity of the patent and
the infringement of the patent
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28. INTERNATIONAL IP
STANDARDS
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29. INTERNATIONAL PATENTS
The enforcement of regional patents lies within the
jurisdiction of each member State.
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30. PATENT DISCLOSURE
Patents are disclosed as part of the approval
process.
For multi-country applications, you will need to
coordinate the best strategy for application and
disclosure
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31. ITS GETTING EXPENSIVE
Yes, it is. Individual filing fees, lawyers, and so forth.
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32. INTERNATIONAL PATENTS
A patent is, in general, granted by a national
patent office. The effects of such a grant are,
however, limited to the country concerned.
Patents may also be granted by a regional
office that does the work for a number of
countries, such as the European Patent Office
(EPO) and the African Regional Industrial
Property Organization (ARIPO).
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33. INTERNATIONAL PATENTS
Under such regional systems, regional patent
office accepts regional patent applications, or
grants regional patents, which have the same
effect as applications filed, or patents granted,
in the member states of that region.
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34. PCT
PCT is a registration process and can be used as the
basis for pursuing patents in multiple countries
PCT is not a patent application for multiple
countries
Upon PCT approval, you still need to pursue patent
applications in individual countries
Your successful PCT documentation can be used for
your application in other countries
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35. INTERNATIONAL PATENTS
The WIPO-administered Patent Cooperation Treaty
(PCT) is an agreement for international cooperation
in the field of patents. It is largely a treaty for
rationalization and cooperation with regard to the
filing, searching and examination of patent
applications and the dissemination of the technical
information contained therein.
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36. INTERNATIONAL PATENTS
The PCT does not provide for the grant of
international patents: The task and responsibility
for granting patents remains exclusively in the hands
of the offices mentioned in the paragraph above.
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37. INTERNATIONAL PATENTS
At present, no orld patents
w or International
patents exist.
In general, an application for a patent must be
filed, and a patent shall be granted and enforced,
in each country in which you seek patent
protection for your invention, in accordance with
the law of that country.
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38. INTERNATIONAL PATENTS
In some regions, a regional patent office, for
example, the European Patent Office (EPO) and
the African Regional Intellectual Property
Organization (ARIPO), accepts regional patent
applications, or grants patents, which have the
same effect as applications filed, or patents
granted, in the member States of that region.
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39. INTERNATIONAL PATENTS
Further, any resident or national of a Contracting
State of the Patent Cooperation Treaty (PCT) may
file an international application under the PCT. A
single international patent application has the same
effect as national applications filed in each
designated Contracting State of the PCT.
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40. INTERNATIONAL PATENTS
However, under the PCT system, in order to obtain
patent protection in the designated States, a
patent shall be granted by each designated State
to the claimed invention contained in the
international application.
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41. INTERNATIONAL PATENTS
Procedural and substantive requirements for the
grant of patents as well as the amount of fees
required are different from one country/region to
the other.
It is therefore recommend that you consult a
practicing lawyer who is specialized in intellectual
property or the intellectual property offices of those
countries in which you are interested to get
protection.
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42. PROCESS
Determine which countries you wish to target for
development or sales
If this number is large, the PCT process will be
advantageous
If the number is smaller (5-6 in the same region), you
should look to regional patent treaties
If the number is less than 5, you should consider filing
in the individual countries
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43. TRADE SECRETS
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44. TRADE SECRETS
Trade secrets are information which cannot be
patented
The claimed secret must be secret in fact, have
economic value, and you must take reasonable
steps to keep the information secret
Examples of trade secrets include research
data, client lists, formulations, and other
information not subject to patent law
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45. TRADE SECRETS
Protection of trade secrets must be a reasonable
effort and organizations should not be held to an
extreme standard.
Examples would be use of confidentiality
agreements, passwords for system access, limit data
access
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46. TRADE SECRETS
Trade secrets exist for as long as the information is
secret and valuable
Trade secrets are protected by the courts
Trade secrets are not the basis for investment or loans
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47. TRADE SECRETS
Government agencies and public universities may
have limited ability to generate trade secrets
The concept would be whoever pays for the
development of the information should have access
to the information
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48. COPYRIGHTS
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49. COPYRIGHT
Copyright is a method of giving protection to
authors of works for their creative efforts. The legal
definition of for them to copyright their works.
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50. COPYRIGHT
Copyright is extended to the expression of thoughts,
but not to the ideas. You cannot copyright the
idea of religious freedom. You can copyright your
writings on the subject.
Copyright protection is automatically extended to
works as they are created, without the need to
register or claim protection with a government
agency.
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51. COPYRIGHT
Copyright owners have economic rights, which
allow them to have financial reward for their works
and moral rights, which link the author to the work.
Moral rights allow you to control the presentation
and editing of your ideas by others
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52. NEIGHBORING RIGHTS
Neighboring rights are associated with the public
performance of a work. Although the works of
Prokofiev are not copyrighted, the public
performance, recording, and broadcast of Peter
and the Wolf would be copyrighted.
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53. NEIGHBORING RIGHTS
Much of the work in copyrighting performances
came about after a recording of a Crosby, Stills,
Nash, and Young concert was recorded and sold in
the 1970s.
Other bands, such as The Grateful Dead, have
permitted the recording and sharing of their
concerts for anyone who does not achieve
economic gain.
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54. COPYRIGHT
Copyright law protects published and unpublished
works. Works are protected regardless of the
perceived scientific, literary, or artistic value.
Copyright law protects authors, regardless of the
manner of expression. This will allow people to
copyright their performances, writing, paintings, or
other forms of expression.
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55. TRADEMARKS
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56. TRADEMARKS
A trademark is a sign or logo to distinguish a
company or idea from others. The letter M is not a
trademark, the letter M in the McDonalds logo is
a trademark.
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57. TRADEMARKS
Key issue for this class is to avoid duplication or
confusion between your name or logo and others
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58. TRADEMARKS
Apple and Proview are suing over iPad name
Punk band Thorazine was given a cease and
desist order by GSK
Value of intellectual property is often the amount of
money you want to spend defending it
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59. INDUSTRIAL DESIGN
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60. INDUSTRIAL DESIGN
An industrial design is the ornamental aspect of an
article
No claims are made to the patentability of the
article, merely the desire to protect the uniqueness
of the design
Key issue for jewelry, housewares, instruments, and
other products which do not have patent
protection.
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61. IN CONCLUSION
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62. NO IP?
Your product may be a sales / marketing
opportunity
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63. TO START
Define your idea in terms of its unique aspects
Search Ukrainian and global databases for similar
applications
Redefine your idea in terms of its unique aspects
Parts of the product/idea will be unique, other parts
may not. The unique parts of the product/idea
would be awarded patent protection.
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64. DATABASES FOR SEARCHING
Global -
http://www.wipo.int/patentscope/search/en/struct
uredSearch.jsf
Ukraine - http://www.ukrpatent.org/en
Each local country has patent databases
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65. WEBSITES FOR INFORMATION
http://investukraine.com/investors-
guide/intellectual-property-rights-in-ukraine
http://www.wipo.int/about-wipo/en/gib.htm
http://www.wipo.int/treaties/en/ip/index.html
http://www.ukrpatent.org/en
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66. MORE ABOUT PATENTS
iTunes
iPhone and iPad
Applications for other Platforms
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67. IPHONE SCREENS
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68. IPHONE SCREENS
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69. IPHONE SCREENS
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70. IPHONE SCREENS
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71. ITUNES RESOURCES
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72. ITUNES RESOURCES
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73. ITUNES RESOURCES
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74. THANK YOU
Earle Hager
Managing Partner, The Neutrino Donut, LLC
Commercialization of Science and Technology
ehager@austin.rr.com
Skype: earle.hager.panidea
+1 512 662 1728
http://www.linkedin.com/in/earlehager
http://tinyurl.com/6vy4uum
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