The document outlines different aspects of furniture design and marketing, including considerations for ergonomics, functionality, beauty, market segmentation based on demography and culture, product categories like chairs and tables, approaches like loose furniture versus built-in, and the need for effective marketing strategies and good customer service.
1 of 2
Download to read offline
More Related Content
Furniture designs
1. A. Furniture designs
i. Design: ergonomics
ii. Design: functionality
iii. Design: beauty
1. Design mix
2. Design
i. market segmentation
ii. demography
iii. cultural
iv. antiques
v. contemporary
vi.
3. Product category
i. chair
ii. table
iii. cabinet
iv. wardrobe
4. Product design
i. dining sets
ii. bedroom sets
iii. living room
iv. children furniture
v. baby furniture
vi. garden furniture
vii. kitchen cabinet
viii. entertainment center
5. Product approach
i. loose furniture
ii. knock-down
iii. built-in / fit-out
iv. furniture component
v. joinery & mouldings
B. Furniture market
1. Market value
2. World,
3. regional,
4. country and
5. domestic
6.
2. C. Furniture marketing
1. Effective marketing
2. Marketing strategy
D. Customers service
1. Continuous improvement
2.