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Index
001_List_Segmentation_MyList
002_Warming_CSTC_W2B
002(B)_Warming_CSTC_W2B
003_Warming_CSTC_EXISTING
003(B)_Warming_CSTC_EXISTING Types of FUS
004_Warming_DIFY
004(B)_Warming_DIFY List Segmentation
005_Sales_FUS_CSTC_W2B Traffic
005(B)_Sales_FUS_CSTC_W2B Warming
Sales
Maintenance
Double Opt-in
Referral
Fulfillment
VIP

LEGEND

AC: Action
ADP: Audio Postcard
AP: Appointment
A/R: Autoresponder
ART: Articulate Presentation
AS: Assign to Salesperson
AT: Apply Tag
BN: Bonus
CL: Call on phone
CP: Campaign
CI: Capture Info
CTA: Call to Action
CUS:Customer
DM : Direct Mail
DOI: Double Opt-in
EM: eMail
FMA: FREE Mktg Assess
F: FREE
FUS: Follow-up System
FX: Fax
GN: Generic
GTM: Go To Meeting
AC:
DAY: GFUS: General Follow Up Campaign
OF:
CTA: NL: Newsletter
AT:
RT:
NYA: Not yet attended
OF: Offer
PC: Postcard
Q1: Qualify 1
RD: Redirect
RT: Remove Tag
SPG:Sales page
SP: Salespeople
SUS: Suspect
TL: Trackable Link
TS: Tues / Saturday
UP: Upsell
VD: Video
WB: Webinar
WF: Webform

Seg FUS to sell
CMS AC: QP (1)
Mar 15 2010 AC: GO TO TY PAGE DAY:
001_List_Segmentation_MyList
Gerry’s aWeber’s SQ_QP (CSTC_ex OR OF:
list CSTC_W2B OR DIFY) CTA:
AC: EM-TL-SQ DAY: AT: DIFY (?)
DAY: 0 OF: RT:CMS1
OF: CMS CTA: Click your preference
CTA: SQ Watch VD (DIFY OR CMS)
AT: CMS1 AT:
RT: RD TO
RT: DIFY
PT: FUS_004
PT:

Which
Open CT CSTC_W2B
option
OI

AC: QP (1)
NO DAY:
NO NO CSTC_Existing
OF:
AC: EM-TL-SQ AC: EM-TL-SQ YES AC: EM-TL-SQ CTA:
DAY: 0 DAY: DAY: AC: TY WF for AT: DIFY (?)
OF: CMS OF: Restate Offer OF: Restate Offer CTSC Existing RT:CMS1
CTA: SQ Watch VD CTA: SQ VD CTA: SQ VD DAY:
AT: AT: AT: OF:
RT: RT: RT: CTA:
PT: PT: PT: AT: Cont’d at
RT: FUS_002

NO NO NO

Open YES CT OI
Cont’d at
YES FUS_003

NO
NO NO

AC: EM-TL-SQ AC: EM-TL-SQ AC: EM-TL-SQ
DAY: 0 DAY: DAY:
OF: CMS OF: Offer shorter OF: Offer shorter
CTA: SQ Watch VD VD (1.27 sec) VD (1.27 sec)
AT: CTA: SQ New VD CTA: SQ New VD
RT: AT: AT:
PT: RT: RT:
PT: PT:

NO
NO NO

YES
Open CT OI

NO NO NO

AC: Add to CA AC: Add to CA AC: Add to CA
DAY: DAY: DAY:
OF: OF: OF:
CTA: CTA: CTA:
AT: CA FUS AT: CA FUS AT: CA FUS
RT:CMS1 RT:CMS1 RT:CMS1
PT: PT: PT:

Warming FUS to warm up and qualify to buy CMS
Mar 15 2010
002_Warming_CSTC_W2B Cont’d from FUS_001

YES AC: Add to
AC: AC: AC: AC: FUS_005 + CI
DAY: 0 DAY: 0 DAY: 0 DAY: 0 DAY: 0
OF: OF: OF: OF: OF: Toolkit
CTA: CTA: CTA: CTA: CT CTA: Buy TK
AT: AT: AT: AT: AT: TK_SUC
RT: RT: RT: RT: RT: CTSC_W2B
PT: PT: PT: PT: PT:

NO

AC: AC: AC:
DAY: 0 DAY: 0 DAY: 0
OF: OF: OF:
CTA: CTA: CTA: CT
AT: AT: AT:
RT: RT: RT:
PT: PT: PT:

002(B)_Warming_CSTC_W2B

AC: Add to
AC: AC: AC: AC: FUS_006
OF: OF: OF: OF: OF:
CTA: CTA: CTA: CTA: CT CTA:
AT: AT: AT: AT: AT:
RT: RT: RT: RT: RT:
PT: PT: PT: PT: PT:

AC: AC: AC:
OF: OF: OF:
CTA: CTA: CTA: CT
AT: AT: AT:
RT: RT: RT:
PT: PT: PT:

AC:
DAY: 0
OF:
CTA:
AT:
RT:
PT:

Warming FUS to warm up and qualify to buy CMS
Mar 15 2010
003_Warming_CSTC_EXISTING Cont’d from FUS_001

YES AC: Add to FUS_007
AC: AC: AC: AC: DAY: 0
DAY: 0 DAY: 0 DAY: 0 DAY: 0 OF:
OF: OF: OF: OF: CTA:
CTA: CTA: CTA: CTA: CT AT:
AT: AT: AT: AT: RT:
RT: RT: RT: RT: CTSC_EXISTING
PT: PT: PT: PT: PT:

NO

AC: AC: AC:
OF: OF: OF:
CTA: CTA: CTA: CT
AT: AT: AT:
RT: RT: RT:
PT: PT: PT:

003(B)_Warming_CSTC_EXISTING

AC: Add to
OF: OF: OF: OF: OF:
AT: AT: AT: AT: AT:
RT: RT: RT: RT: RT:
PT: PT: PT: PT: PT:

AC: AC: AC:
OF: OF: OF:
CTA: CTA: CTA: CT
AT: AT: AT:
RT: RT: RT:
PT: PT: PT:

AC:
DAY: 0
OF:
CTA:
AT:
RT:
PT:

Warming FUS to warm up and qualify to buy DIFY
Mar 15 2010
004_Warming_DIFY Cont’d from FUS_001

YES AC: Add to FUS_007
AC: AC: AC: AC: DAY: 0
DAY: 0 DAY: 0 DAY: 0 DAY: 0 OF:
OF: OF: OF: OF: CTA:
CTA: CTA: CTA: CTA: CT AT:
AT: AT: AT: AT: RT:
RT: RT: RT: RT: CTSC_EXISTING
PT: PT: PT: PT: PT:

NO

AC: AC: AC:
OF: OF: OF:
CTA: CTA: CTA: CT
AT: AT: AT:
RT: RT: RT:
PT: PT: PT:

004(B)_Warming_DIFY

AC: Add to
OF: OF: OF: OF: OF:
AT: AT: AT: AT: AT:
RT: RT: RT: RT: RT:
PT: PT: PT: PT: PT:

AC: AC: AC:
OF: OF: OF:
CTA: CTA: CTA: CT
AT: AT: AT:
RT: RT: RT:
PT: PT: PT:

AC:
DAY: 0
OF:
CTA:
AT:
RT:
PT:

FUS to sell CMS
Mar 15 2010
From FUS_002
005_Sales_FUS_CSTC_W2B
AC: Watch full
video on CMS +
AC: AS + CL AC: Watch VD Price + RD to APL
DAY: 0 DAY: 0 to ORD
OF: Are you OF:(Short Overview DAY: 0
interested in our of CMS) + $$$ OF:
CMS. We can include REQUIRED CTA: Fill in APP AC: RD TO
a package for CMS in (general) AT: 008_NEW_CMS_FUS
the TK CTA: Watch VD RT: DAY: 0
CTA: AT: PT: OF:
AT: RT: CTA:
RT: PT: AT:
PT: RT:
YES PT:
Fill in APP

Interested
CT
in CMS
AC: Exit POP-
UP+RD to APL
NO NO DAY: 0
OF:
AC: SM_TK + CTA: GO TO APL
AC: EM AT:
INSTANT DL
DAY: 0 RT:
DAY: 0
OF: take away offer PT:
OF:
“We only want to
CTA:
work with serious
AT:
people. We only offer
RT:
this for 48 hours.”
005_Sales_FUS_CS
CTA:
TC_W2B Filled APL
AT:
PT:
RT:
PT:

AC: EM + SURVEY
DAY: 0
CT OF:
CTA:
AT:
RT:
PT:
AC: EM
DAY: 0
OF: Only 24 hrs left AC: CL TO CLOSE
to watch the video Survey based on survey
CTA: Watch VD Filled In results
AT: DAY: 0
RT:005_Sales_FUS_ OF:
CSTC_W2B AC: EM_Watch VD CTA: sign up now
PT: Restate CMS Offer over the phone
DAY: 0 AT:
OF: RT:
CTA: PT:
AT:
CT RT:
PT:

AC: EM
DAY: 0 Buy?
OF: Only 24 hrs left
to watch the video
CTA: Watch VD
AT:
RT: AC: SM_SL_+ APL
PT: and send to WF to AC:
enter Special Bonus DAY: 0
CODE which is in OF:
SL CTA:
DAY: 0 Buy? AT:
OF: RT:005_Sales_FUS_
CTA: Buy now CSTC_W2B
AT: PT:
RT:
PT:

FUS to sell CMS using WB
Mar 15 2010
From FUS_002(B)
005(B)_Sales_FUS_CSTC_W2B
AC: Watch full
video on CMS +
AC: EM WB AC: Register for WB Price + RD to APL
DAY: 0 DAY: 0 to ORD
OF: OF: DAY: 0
CTA: CTA: Register OF:
AT: AT: CTA: Fill in APP
RT: RT: AT:
PT: PT: RT:
PT:
YES

OPEN Register Fill in APP

AC: EM WB
AC: EM WB Reminder
DAY: 0 DAY: 0
OF: OF:
CTA: CTA: Register
AT: AT:
RT: RT:
PT: PT:

Register

AC: EM WB Day
Before Reminder
DAY: 0
OF:
CTA: Register
AT:
RT:
PT:

Register

AC:
DAY: 0
OF:
CTA: Register
AT:
RT:006_Sales_FUS_
CSTC_W2B
PT:

FUS to sell CMS using WB
Mar 15 2010
From FUS_002(B)
006_Sales_FUS_CSTC_W2B
AC: Watch WB on
AC: Reg Page for WB CMS + Price + RD to
DAY: 0 APL to ORD
AC: EM with WB DAY: 0
OF: Notes
CTA: Register OF:
DAY: 0 CTA: Fill in APP
AT: OF:
RT: AT: AC: RD TO
CTA: Download RT: 008_NEW_CMS_FUS
PT: AT: PT: DAY: 0
RT: OF:
PT: CTA:
AT:
Register RT:
AC: EM WB Fill in APP PT:
Reminder (1 day) +
Refer a friend and
get bonus.
DAY: 0
AC: Send PC AC: Exit POP-
OF:
DAY: 0 UP+RD to APL
CTA:
OF: DAY: 0
AT:
CTA: Register WB OF:
RT:
AT: CTA: GO TO APL
PT:
RT: AT:
PT: RT:
PT:

Attend
Register
Filled APL

AC: EM RL
AC: FX + last email
DAY: 0 AC: EM + SURVEY
DAY: 0
OF: DAY: 0
OF:
CTA: OF:
CTA: Register
AT: CTA:
AT:
RT: AT:
RT:
PT: RT:
PT:
PT: AC: CL TO CLOSE
based on survey
results
DAY: 0
Survey OF:
Register Open
Filled In CTA: sign up now
over the phone
AT:
RT:
AC: EM_Watch PT:
AC: Sales CMS VD
AC: EM RL + �ݺ�ߣs
DAY: 0 (Long)
DAY: 0
OF: DAY: 0
OF:
CTA: OF:
CTA:
AT: CTA:
AT:
RT: AT:
RT:
006_Sales_FUS_CS RT:
PT:
TC_W2B PT:
PT:

Open Buy?

AC: SM_SL_+ APL
AC:
and send to WF to AC:
DAY: 0
enter Special Bonus DAY: 0
OF:
CODE which is in OF:
CTA:
SL CTA:
AT:
DAY: 0 Buy? AT:
RT:
OF: RT:006_Sales_FUS_
006_Sales_FUS_CS
CTA: Buy now CSTC_W2B
TC_W2B
AT: PT:
PT:
RT:
PT:

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