Future Normal: Certified Media
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Truepic is partnering with Qualcomm to embed reliable metadata in photos at the moment of capture in order to restore trust in photos and videos on smartphones. Currently, 75% of people worry that fake news is being used as a weapon to undermine society. Misinformation spreads much farther and faster than the truth on social media due to a lack of gatekeepers and the incentive to get attention. Various companies are working on tools to detect deepfakes and verify photos to address this issue and enable more trust online.
Future Normal: Certified Media
- 1. What if... We could trust the information we see?
- 2. Startup partners with mobile chipmaker Qualcomm to embed reliable metadata at the moment of capture Truepic
- 3. "The truth is 85% of the photos taken are on smartphones. If you want to restore trust in videos and photos, you need to figure out a way to get this into peoples hands." SHERIF HANNA, VP OF R&D, TRUEPIC
- 4. of people worry that fake news is being used as a weapon to undermine society 他 SOURCE: EDELMAN TRUST BAROMETER
- 5. Social media: no gatekeepers & the attention incentive. New tech, new media capabilities: from deepfakes to GPT-3. Distrust towards institutions & society.
- 6. Misinformation spreads up to 100x further and 6x faster than truth. SOURCE: MIT
- 7. Microsoft releases deepfake detector tool
- 8. Tinder launches photo verification function
- 9. Synethesia deepfakes David Beckham speaking in multiple languages as part of anti-malaria campaign.
- 10. We could enable genuine trust online? Regulators and/or platforms prevented or flagged the distribution of altered content? 'Fake' content was simply better? Personalized, multi-language, etc.