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Future of Experiential and Immersive Experiences

Dom Crockett
Dom Crockett

The document discusses the future of immersive experiences. It notes that digital platforms like Instagram, Snapchat, and others are important for discovery and experience sharing. Immersive experiences should allow exploration and stimulation like an art gallery. They should also be communal spaces that are multi-purpose and encourage conversation. Future experiences will also physically respond to users through haptic stimuli and muscle movement. Overall, immersive experiences should be altruistic and contribute to making the world better.

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DOM CROCKETT Design Strategist @domcrockett THE FUTURE OF IMMERSIVE EXPERIENCES
Hello! Im Dom Crockett. Im a brand strategist who practices design research methods to connect brands to cultural relevancy.
METHODOLOGY
THE FUTURE OF IMMERSIVE EXPERIENCES BEGINS WITH DIGITAL DISCOVERY Instagram boosted its user base 50 percent in nine months last year, to 300 million in December. By contrast, Twitters growth has nearly stalled, having jumped just 18 percent in a year, to 302 million. -WIRED Magazine Its a 100 percent visual experience that is more efficient than TV. -Kevin Systrom, Instagram CEO
DIGITAL DISCOVERY Weve completely re- imagined the Explore page to make discovery on Instagram immediate and effortless. The new Explore now surfaces trends as they emerge in real-time, connecting you to events and conversations both near you and around the globe. - Instagram
DIGITAL DISCOVERY What makes Snapchat so popular and compelling? To me, its the urgency. When someone messages you a photo or video, you only get to look at it once for a maximum of 10 seconds. This scarcity creates an almost forced attention that isnt found on other social networks like Facebook and Twitter. - Luminnsight
DIGITAL DISCOVERY For immersive experiences, how it looks its just as important as how it functions. Digital platforms such as Instagram, Snapchat, Meerkat and Periscope are informative agents and are the basis for consumer discernment.
THE FUTURE OF IMMERSIVE EXPERIENCES IS ART GALLERY THINKING Seon Ghi Bahk
ART GALLERY THINKING Galleries are a place for wonder, exploration and stimulation. Future immersive experiences will offer dedicated time and space to absorb and question ones surroundings and to be exposed to new juxtapositions. LEFT: Apartment by The Line RIGHT: Dover Street Market
DELQA THE FUTURE OF IMMERSIVE EXPERIENCES IS COMMUNAL Saturdays Surf NYC
The PrincipalsNike : 45 Grand COMMUNAL One could argue, an upside of the rising real estate costs is that branded experiences are becoming increasingly multi-purpose. Spaces speaking to the context of their customers allow for increased leisure, conversation and growth.
THE FUTURE OF IMMERSIVE EXPERIENCES ARE PHYSICALLY RESPONSIVE DELQA
PHYSICALLY RESPONSIVE In the future, experiences will communicate with us not only through sight and sound but through haptic stimuli. Brute force can modify sound [left] and muscle movement can illicit structural response [below]. The Principals
THE FUTURE OF IMMERSIVE EXPERIENCES IS ALTRUISTIC Art Build
Immersive experiences are both structure and service. Future stakeholders of these spaces want to feel their involvement and/ or sharing of its existence is contributing to a better trajectory for the world. ALTRUISM
Obsucra Digital
TL:DR Put yourself in your customers shoes, provide them with an experience that allows them to explore and become their better selves and make it easy for them to share with their community thus making it better as well. 1. Hire a photographer and have a clear digital strategy. Think about the experience through the lens of social media. 2. Make the space multi dimensional, push people to seek, find and explore. 3. Have the experience respond to the environment. Consider how the space will scale with the needs of your visitors. 4. Make it so your demographic would want to meet up, hang out and impress out of towners there. 5. Challenge your space to have a positive social impact. 1. easy for them to capture these moments and to share with their community thus making it better as well.

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Future of Experiential and Immersive Experiences

  • 1. DOM CROCKETT Design Strategist @domcrockett THE FUTURE OF IMMERSIVE EXPERIENCES
  • 2. Hello! Im Dom Crockett. Im a brand strategist who practices design research methods to connect brands to cultural relevancy.
  • 4. THE FUTURE OF IMMERSIVE EXPERIENCES BEGINS WITH DIGITAL DISCOVERY Instagram boosted its user base 50 percent in nine months last year, to 300 million in December. By contrast, Twitters growth has nearly stalled, having jumped just 18 percent in a year, to 302 million. -WIRED Magazine Its a 100 percent visual experience that is more efficient than TV. -Kevin Systrom, Instagram CEO
  • 5. DIGITAL DISCOVERY Weve completely re- imagined the Explore page to make discovery on Instagram immediate and effortless. The new Explore now surfaces trends as they emerge in real-time, connecting you to events and conversations both near you and around the globe. - Instagram
  • 6. DIGITAL DISCOVERY What makes Snapchat so popular and compelling? To me, its the urgency. When someone messages you a photo or video, you only get to look at it once for a maximum of 10 seconds. This scarcity creates an almost forced attention that isnt found on other social networks like Facebook and Twitter. - Luminnsight
  • 7. DIGITAL DISCOVERY For immersive experiences, how it looks its just as important as how it functions. Digital platforms such as Instagram, Snapchat, Meerkat and Periscope are informative agents and are the basis for consumer discernment.
  • 8. THE FUTURE OF IMMERSIVE EXPERIENCES IS ART GALLERY THINKING Seon Ghi Bahk
  • 9. ART GALLERY THINKING Galleries are a place for wonder, exploration and stimulation. Future immersive experiences will offer dedicated time and space to absorb and question ones surroundings and to be exposed to new juxtapositions. LEFT: Apartment by The Line RIGHT: Dover Street Market
  • 10. DELQA THE FUTURE OF IMMERSIVE EXPERIENCES IS COMMUNAL Saturdays Surf NYC
  • 11. The PrincipalsNike : 45 Grand COMMUNAL One could argue, an upside of the rising real estate costs is that branded experiences are becoming increasingly multi-purpose. Spaces speaking to the context of their customers allow for increased leisure, conversation and growth.
  • 12. THE FUTURE OF IMMERSIVE EXPERIENCES ARE PHYSICALLY RESPONSIVE DELQA
  • 13. PHYSICALLY RESPONSIVE In the future, experiences will communicate with us not only through sight and sound but through haptic stimuli. Brute force can modify sound [left] and muscle movement can illicit structural response [below]. The Principals
  • 14. THE FUTURE OF IMMERSIVE EXPERIENCES IS ALTRUISTIC Art Build
  • 15. Immersive experiences are both structure and service. Future stakeholders of these spaces want to feel their involvement and/ or sharing of its existence is contributing to a better trajectory for the world. ALTRUISM
  • 17. TL:DR Put yourself in your customers shoes, provide them with an experience that allows them to explore and become their better selves and make it easy for them to share with their community thus making it better as well. 1. Hire a photographer and have a clear digital strategy. Think about the experience through the lens of social media. 2. Make the space multi dimensional, push people to seek, find and explore. 3. Have the experience respond to the environment. Consider how the space will scale with the needs of your visitors. 4. Make it so your demographic would want to meet up, hang out and impress out of towners there. 5. Challenge your space to have a positive social impact. 1. easy for them to capture these moments and to share with their community thus making it better as well.