Future Proof SEO Onsite Process For 2017 and Beyond Created by Nova Zora Digital CEO Roman Prokpchuk
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This full proof strategy was devised in terms of seo onsite strategy that will cast a wide net on your target market.
Future Proof SEO Onsite Process For 2017 and Beyond Created by Nova Zora Digital CEO Roman Prokpchuk
- 1.  Agree onsitemapandpotential content allotment,businessgoals, competitive analysis (SEMRush),assetinventory,currentstatus/effectivenessof currentefforts  Reviewhistorical analytics,use google adwordstool planner,ubersuggest/keywordtool.io, soovle,social listeningforproposedviral content  Understandthe mostcompetitive searchesforproposedlandingpages(GoogleKeyword Planner)  Onsite buildoutandresearchcomprisedof synonymsandclose variants  Term frequency - inversedocumentfrequency(tf-idf) –relationshipbetweentermusage in regardsto multiple documentsets.  Co-occurrence andphrase basedindexing(currentsuggestedtool bottlenose) certainphrases tendto predictotherphrases  Semanticdistance andtermrelationships(titles, headings,same paragraphterms,itemsinlist placement,etc.)  Researcharoundtopicsand themesandnotsimplykeywords  Page segmentation(maintargetedcopyinbody)  Entitysalience (similartolatentderelictallocation) lsikeywords.com (relationshipsbetweensets of termsandphrasesinrelationtoeach other)  Mappingterms,phrases,topicsbyneedstatesinfunnel (awareness,familiarity,consideration, decision/action,loyalty)  Balance terms/phrasestocover multiple typesof searches (navigational,informational,transactional)  Make sure to cover/ touch points& emotional experience (skepticism,affirmation,validation,trust)  Alsodefine whattype of copy(new,rewrite,optimizecurrent) If brickandmortar locations determine Geofocuses,individual page URLs,headings,internallinkinganchors,internal linking destinationURLs,metas  Breakdowntarget to smallerlevel dependingonthe productorservice segment, cohort, personaetc.(have inmindwhattarget marketis)