Future Proof Writing
- 1. @SaraContentWise #stc18 #EffectiveContent How to Craft User-Focused Effective Content Sara Feldman
- 2. Im nervous about how AI will impact my job. The best time to be a technical writer was... I feel confident about my impact on company revenue.
- 5. About Me Technical Writer for 10+ years KCS Methodology Content Experience Manager Self-Service Support #EffectiveContent
- 7. Self-Service is more than break-fix Documentation has new power
- 11. HBR Augmented Reality Experience by PTC
- 14. New breed of consumers expect to get exactly what they wantinstantly & effortlessly.
- 15. An intent-rich moment when a person turns to a device to act on a need I want to KNOW I want to GO I want to BUY I want to DO Micro-Moments
- 16. Messaging apps surpassed social networks in monthly active users In 2015
- 17. Customer interactions powered by chatbots By 2020 85% 30% Web browsing sessions will happen without a screen
- 18. Good News!
- 19. Effective Content = Content that accomplishes its intended purpose*
- 22. 1. Intent This is their why.
- 23. Content experience includes more than content. 2. Usability Content Format vs.
- 24. 3. Findability Accessible + Relevant
- 25. 4. Timeliness Perfection is the enemy of good enough.
- 28. Optimize Delivery of ALL Content Hide the seams
- 29. Smart Microcontent Microcontent is mighty content!
- 30. Tips to Execute One bite at a time
- 31. Tech Writing Trend for 2018