Future Trends in Digital Marketing for Holiday Parks
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Mobile experiences will be critical for holiday parks as half of mobile users abandon slow-loading sites. Voice search is becoming more common, with 50% of searches predicted to be voice-based by 2020, requiring parks to optimize content for voice queries. Social media is now integral to customers and will continue integrating with other services, while video content grows in popularity. Chatbots can assist with tasks like booking support, park FAQs, and local activity information. Personalizing the guest experience through knowledge of customer data and preferences will be important.
![Major changes in Social Media
≒ Twi]er increase to 280
characters
≒ Facebooks refocus on a
family friendly and personal
pla_orm
≒ Rise in Instagram use
≒ In鍖uencer marke2ng
≒ Ephemeral content short-
term content
≒ FOMO society
≒ Video & crea2ve content
WARNING
Rise of closed Whatsapp groups and Apps -
between friends & family](https://image.slidesharecdn.com/keydigital-his2018-181104165140/85/Future-Trends-in-Digital-Marketing-for-Holiday-Parks-11-320.jpg)
Future Trends in Digital Marketing for Holiday Parks
- 1. Future Trends in Digital Marke2ng for Holiday Parks David Lakins Key Digital Agency www.key.digital
- 5. Priori2se for Mobile ≒ Half of mobile users abandon sites that take longer than 3 seconds to load. ≒ Empower your guests to have a great mobile experience ≒ Adhere to Googles best prac2ces for mobile-鍖rst indexing ≒ Check your site with Googles PageSpeed Insights.
- 7. Voice Search ≒ 50% of searches will be voice-based by 2020 ≒ Alexa, Siri, Cortana or Google Home Mini ≒ Voice-ac2vated devices are not only changing the way customers search for you, but also changes the way you interact with them
- 9. Planning for Voice ≒ Voice search sees people asking for answers in a more conversa2onal manner ≒ Present your content in a similar way; FAQs, How-tos Use appropriate structured markup ≒ Explore in-stay opportuni2es for Alexa and Google Mini
- 11. Major changes in Social Media ≒ Twi]er increase to 280 characters ≒ Facebooks refocus on a family friendly and personal pla_orm ≒ Rise in Instagram use ≒ In鍖uencer marke2ng ≒ Ephemeral content short- term content ≒ FOMO society ≒ Video & crea2ve content WARNING Rise of closed Whatsapp groups and Apps - between friends & family
- 15. Chatbot ideas ≒ Booking support ≒ Park FAQs checking opening 2mes ≒ Holiday Park sales bot ≒ Restaurant booking ≒ Things to do locally
- 20. OTA Tac2c #1 ≒ Accept OTAs are a valuable route to secure bookings ≒ Use them to your advantage ≒ Learn from their analy2cs and insights
- 21. OTA Tac2c #2 ≒ Beat the OTAs at their own game ≒ Solid content strategy and a great web design ≒ Include clear calls-to-ac2ons ≒ Its impera2ve you o鍖er real 2me online booking! ≒ Track user behaviour & use retarge2ng ≒ Ensure future bookings are done directly ≒ Automate your marke2ng
- 24. Other Tech ≒ Loca2on based adver2sing ≒ Self check-in kiosks ≒ Mobile apps to unlock accommoda2on doors ≒ Payment Wristbands