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Transmedia storytelling belmont university

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Sandy Brownlee
Sandy Brownlee

The document discusses the benefits of using transmedia storytelling across multiple platforms. It notes that each platform can excel at different things and tapping into various media allows for a more immersive narrative experience. Transmedia engages audiences through participation and interactive elements. It also allows stories and messages to reach wider audiences in different ways. This shifts the audience from passive consumers to active advocates who collaborate on the story.

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the successful organic flow of narrative over a host of platforms, each one excelling at what it does best. Allison Norrington http://tinyurl.com/78n55n9
Organizes our world Creates context Communicates values and meaning
Everyone has a story, and we want you to tell yours. How your story unfolds could be someone elses inspiration ...What is your story?
INTERACTIVE IMMERSIVE PARTICIPATORY NOT JUST STORY A STORY EXPERIENCE
ITS A BRAVE NEW WORLD OF COMMUNICATION Fragmented audiences New set of Expectations Cultural Shift participatory culture
Monomedia Multimedia Transmedia One way monologue Many ways-same message Two way Dialogue One channel must reach Audience chooses how it Reaches in many ways all engages Single message adapts to Same message many Each medium contributes media media to the message Creator controls message Creator controls message Audience collaborates No leverage for profits More exposure, but Broadens profitability Attention by interruption Various interruptions Attention by invitation Audience participation = brand loyalty Value beyond the product Audience is validated and celebrated
Media Platforms
http://cathysbook.com/ Transforming Traditional Media: Cathys Book
Three Reasons To Use Transmedia Storytelling Pamela Rutledge 1. Persuasion a. Intuitive b. Sensory c. Executive
Three Reasons To Use Transmedia Storytelling Pamela Rutledge 2. Audience Connection a. Multiple ways to engage b. Choice of experience level c. Creation of community
Three Reasons To Use Transmedia Storytelling Pamela Rutledge 3. Financial Impact a. Creates loyalty b. Consumers vs Advocates c. Extends shelf-life of the Message
Example: THE STARBUCKS EXPERIENCE
TRANSMEDIA FOR GOOD Deep engagement means the power to change the world
42 Students 2 Cities: Montreal & Los Angeles 2 Teachers 10 Stories 1 Rocket into Space
Social Benefit Storytelling 5 Libraries 50 scholarships Over 9000 books
The 3 Little Pigs A Transmedia Makeover www.athinklab.com
Taking The Plunge
Things You Can Do Right Now Put BeBELMONT front and center on your website Be proactive with Belmonts Facebook profile encourage participation Begin Tweeting: create a collaborative Twitter story Create a collaborative story in the classroom using social media Explore the Conspiracy For Good website: www.conspiracyforgood.com
WANT A CHALLENGE? Create a class-based, department-based or campus wide story experience
Resources CONSPIRACY FOR GOOD: www.conspiracyforgood.com Robot Heart Stories: http://robotheartstories.com/about NEW MEDIA LITERACIES: http://newmedialiteracies.org/ TRANSMYTHOLOGY: http://transmythology.com/ ARGNet: http://www.argn.com/ A Storied Career: http://astoriedcareer.com/ Storycentral Digital: http://storycentraldigital.wordpress.com/
Credits Allison Norrington Games for Change interview http://tinyurl.com/78n55n9 Belmont University: http://bebelmont.com/ A Think Lab http://athinklab.com/transmedia-storytelling/ Monomedia vs Transmedia - Pamela Rutledge Planning-ness 2011: http://tinyurl.com/7ufsk57 Dr. Pamela Rutledge: http://www.pamelarutledge.com/ Cathys Book: http://cathysbook.com/ Robot Heart Stories: http://robotheartstories.com/about CONSPIRACY FOR GOOD: www.conspiracyforgood.com A Case Study Three Little Pigs - A Think Lab http://tinyurl.com/cy8252z Engaging with The TranSocialMedia Community - Gary Hayes: http://tinyurl.com/7by6f9v

More Related Content

Transmedia storytelling belmont university

  • 1. the successful organic flow of narrative over a host of platforms, each one excelling at what it does best. Allison Norrington http://tinyurl.com/78n55n9
  • 2. Organizes our world Creates context Communicates values and meaning
  • 3. Everyone has a story, and we want you to tell yours. How your story unfolds could be someone elses inspiration ...What is your story?
  • 5. ITS A BRAVE NEW WORLD OF COMMUNICATION Fragmented audiences New set of Expectations Cultural Shift participatory culture
  • 6. Monomedia Multimedia Transmedia One way monologue Many ways-same message Two way Dialogue One channel must reach Audience chooses how it Reaches in many ways all engages Single message adapts to Same message many Each medium contributes media media to the message Creator controls message Creator controls message Audience collaborates No leverage for profits More exposure, but Broadens profitability Attention by interruption Various interruptions Attention by invitation Audience participation = brand loyalty Value beyond the product Audience is validated and celebrated
  • 8. http://cathysbook.com/ Transforming Traditional Media: Cathys Book
  • 9. Three Reasons To Use Transmedia Storytelling Pamela Rutledge 1. Persuasion a. Intuitive b. Sensory c. Executive
  • 10. Three Reasons To Use Transmedia Storytelling Pamela Rutledge 2. Audience Connection a. Multiple ways to engage b. Choice of experience level c. Creation of community
  • 11. Three Reasons To Use Transmedia Storytelling Pamela Rutledge 3. Financial Impact a. Creates loyalty b. Consumers vs Advocates c. Extends shelf-life of the Message
  • 13. TRANSMEDIA FOR GOOD Deep engagement means the power to change the world
  • 14. 42 Students 2 Cities: Montreal & Los Angeles 2 Teachers 10 Stories 1 Rocket into Space
  • 15. Social Benefit Storytelling 5 Libraries 50 scholarships Over 9000 books
  • 16. The 3 Little Pigs A Transmedia Makeover www.athinklab.com
  • 18. Things You Can Do Right Now Put BeBELMONT front and center on your website Be proactive with Belmonts Facebook profile encourage participation Begin Tweeting: create a collaborative Twitter story Create a collaborative story in the classroom using social media Explore the Conspiracy For Good website: www.conspiracyforgood.com
  • 19. WANT A CHALLENGE? Create a class-based, department-based or campus wide story experience
  • 20. Resources CONSPIRACY FOR GOOD: www.conspiracyforgood.com Robot Heart Stories: http://robotheartstories.com/about NEW MEDIA LITERACIES: http://newmedialiteracies.org/ TRANSMYTHOLOGY: http://transmythology.com/ ARGNet: http://www.argn.com/ A Storied Career: http://astoriedcareer.com/ Storycentral Digital: http://storycentraldigital.wordpress.com/
  • 21. Credits Allison Norrington Games for Change interview http://tinyurl.com/78n55n9 Belmont University: http://bebelmont.com/ A Think Lab http://athinklab.com/transmedia-storytelling/ Monomedia vs Transmedia - Pamela Rutledge Planning-ness 2011: http://tinyurl.com/7ufsk57 Dr. Pamela Rutledge: http://www.pamelarutledge.com/ Cathys Book: http://cathysbook.com/ Robot Heart Stories: http://robotheartstories.com/about CONSPIRACY FOR GOOD: www.conspiracyforgood.com A Case Study Three Little Pigs - A Think Lab http://tinyurl.com/cy8252z Engaging with The TranSocialMedia Community - Gary Hayes: http://tinyurl.com/7by6f9v

Editor's Notes

  • #20: This is a little more advanced but if youre ambitious, this could really increase the immersive element to beingBELMONT.