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Editor's Notes

• #11: Just returning from a blogger tour in Silicon Valley which took place Sept 17-22, 2012. Invaluable feedback, visions and first-hand information straight from the horse’s mouthwe’ve been talking to some of the most innovative start-ups in the Valley (World)I’ll use this information in order to populate my predictions as much as possibleall stories about that tour can be found online at http://live.orange.com
• #12: Even 10 years later, there is a lot of sniggering with regard to how social media can fit in the business space. Yet, many a company has successfully managed to use these tools (and the philosophy behind it) to integrate word of mouth marketing into their Marketing strategies. This has been the subject of many a presentation I have uploaded on our http://slideshare.net/orange space, but I won’t touch on that in today’s presentation. I will take these the fact that social media can be used for business for granted and jump to the part dedicated to the analysis of what I think could well be the future of social media.For those who haven’t yet got to grips with the benefits of social media in business and how it can be implemented, please refer to my slideshare presentation entitled: useful social media: what social media platform for what purpose? available from our slideshare corporate space at http://slideshare.net/orange
• #14: what happened is this. From a marketing bubble we have jumped into a financial bubble but the effects of that bubble are far less severe than 10 years ago. fewers companies are overvalued, LinkedIn has even performed very well and there are far fewer companies launching IPOs nowadays as compared to 12 years ago during the dot com craze. It has been noted though that IPO could also stand for It’s Probably Overpriced!
• #18: so here are my thoughts on the subject. I was asked to put this presentation together at very short notice but at the same time, the timing was really good as today is the pivoting moment for social media. Yet, one should be aware that predicting the future is hardly easy…!Nostradamus (aka Michel de Notredame, the famous 16th century seer who is still regarded as an oracle has made so many predictions which never came true that I would be ill advised to do the same.
• #19: This is why I decided to turn my predictions into potential scenarios of what could happen, post Facebook IPO in the small world of social media. They are mere assumptions, of course, anybody is allowed to disagree, correct me, add to this etc.
• #20: Jeremiah Owyang has sounded the death knell of the spirit instilled by the creators of the cluetrain manifesto. As many in the audience – so I realised time and time again unfortunately, even in business schools – are barely discovering that the manifesto exists and what it meant to us pioneers of the World Wide Web,
• #27: these are the steps which we have – roughly – followed at Orange when adapting social media to CRM situations in response to the amazing uptake of social media usage by customers in order to get help about their products.
• #28: my answer to that question is a resounding NO! online customers should be handled equally and all deserve attention. failing to address “ordinary” customers and focussing on self proclaimed influential bloggers who tend more and more to behave like spoilt children is hardly a good idea.I am therefore advocating for a dramatic rise in the quality of service in which social media can play a role as a tale-telling sign (for complaints cannot be hidden on social media). Obviously, perfection is not attainable and there are also a lot of complaining customers in bad faith but all must be helped as well as possible.Will I be heard though, is another story.
• #29: my answer to