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This is a keynote presentation created by Brian Fanzo for digital marketing and event marketing conferences. Last given at Digital Summit Phoenix 2019 Fyre Festival 2017 was a disaster of an event and thanks to the Netflix & Hulu documentaries that were released recently there’s been a ton of buzz around the con as well as the strategies and tactics used by the event and the agencies working on it. In this talk, we’ll go beyond the festival and beyond the con to focus on the marketing tactics and lessons that can be gained in the areas of Influencer Marketing, Social Media Strategy and understanding millennial customers. You’ll be inspired and motivated to take these 10 lessons and implement them in your business in 2019. After this session, you’ll be able to: Move beyond marketing your products/apps/services and focus on experience marketing Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!Read less