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8. Share of Total Online Minute
Singapore
Malaysia
58.4%
41.6%
65.0%
35.0%
Philippines
71.0%
Indonesia
71.4%
29.0%
Under 35
Age 35 and Older
28.6%
Vietnam
78.6%
21.4%
Thailand
77.5%
22.5%
*source: comScore - 2012
Demography & Time Spent
(*online video watching)
9. Implanting Video on
Home Page increase
18% sales conversion
on a global average
- Mashable, May 2013
Conversion Rate
Optimization
10. Delivering a Message
Newsletter (eDM) - Max Return 2/2.5%
e.g. 4000 emails only 80-100 reached
Magazine - Max Return 1.5/2%
e.g. 30,000 prints 300/600 reached
Blog Banner - Max Return 0.2/0.5%
e.g. 100,000 unique visitors 200/500 reached
Video Marketing - Max Return 12/14%
e.g. 100,000 targeted (*keyword + profiling) 12/14,000 reached
Sales Optimization
15. National Brand Awareness 1,454,878 impressions
Total Views on Channel 84,326 views
Expected Increase in membership requests
Budget Spent S$4,375.94
Websites Clicks Enhancement 5,719 clicks
ClickTrough Rate 14.74%
http://www.youtube.com/SGRecreationClub
Case Study | Video
Broadcasting
(2 months)
16. Government Requirements
3 CPFs
Activities Registered in Singapore
Full Payment Upfront
Refund Model
SGD 15,000 3/4 weeks
60% 2/3 months
Example - SGD 15,000 Package
Purchase
60% + SGD15k SGD24k rebate
SGD 9,000 Extra-Cash Flow
Source: IRAS http://www.iras.gov.sg/
Productivity and Innovation
Credit
17. Services
SGD 15k SGD 25k SGD 35k
PIC Claim Packs
Online Website Platform
eCommerce or Online Booking System
Website Navigation Tool
Customer Relationship Management or Mobile Apps
IT Automation Platform
Website SEO Google.com.sg
TREE (3) Months
SIX (6) Months
TWELVE (12) Months
Logo Design & Animation
Banner/Skin Design
Social Media Broadcasting
Facebook
YouTube / Google +
LinkedIn
Video SEO Google.com
Brand IP Consultancy
Video Content
Venue Showcase or Doodle/Whiteboard
Product Advertising or Motion Graphics/InfoGraphics
Corporate Video or 3D Animation
Digital Consultation
WordPress
YouTube / Google +
Facebook
LinkedIn
PIC CLAIM - Packages
Training
18. Online Sales Platform Automation
Optimization/Refreshment of Online Visibility
National Brand Development Awareness
Services Professionalism & Quality Perception Improvement
Conversion Rate Optimization Improvement Reduce Website
Bouncing
Social Media Platforms Presence Enhancement
Revitalization of the Image Branding
Online Sales Automation Stimulation
**ROI = Return On Investment
PIC CLAIM with FYW | ROI