際際滷

際際滷Share a Scribd company logo
& ONLINE SALES
AUTOMATION

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Productivity & Innovation Credit
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www.FYWinTheWorld.com | www.youtube.com/FYWinSG








eCommerce/Booking/CRM
Mobile Apps
Social Media & Video Market Trends
Website CRO/Video Marketing
Platforms & Broadcasting
Case Study
PIC OFFER

Summary
http://miniwardrobe.com
http://www.firmoo.com/
http://www.themovieshirt.com/
http://www.aesop.com
http://www.heytens.com/
http://www.johnsonscoffee.com/
http://www.candle4less.com/
http://www.etnaitalianrestaurant.co
m/
and many more

eCommerce/Booking/CRM
Mobile Apps
Country

FaceBook

YouTube

LinkedIn

Singapore

1.5 million

1 million

50,000

Malaysia

5.2 million

2 million

45,000

Thailand

10.2 million

5 million

18,000

4 million

1.5 million

80,000

5.2 million

1.5 million

60,000

Indonesia
Philippines

Source: Global Customer Acquisition  www.mvfglobal.com

Daily Connections
Share of Total Online Minute
Singapore
Malaysia

58.4%

41.6%

65.0%

35.0%

Philippines

71.0%

Indonesia

71.4%

29.0%

Under 35
Age 35 and Older
28.6%

Vietnam

78.6%

21.4%

Thailand

77.5%

22.5%

*source: comScore - 2012

Demography & Time Spent
(*online video watching)
Implanting Video on
Home Page increase
18% sales conversion
on a global average
- Mashable, May 2013

Conversion Rate
Optimization
Delivering a Message

 Newsletter (eDM) - Max Return 2/2.5%
 e.g. 4000 emails  only 80-100 reached

 Magazine - Max Return 1.5/2%
 e.g. 30,000 prints  300/600 reached

 Blog Banner - Max Return 0.2/0.5%
 e.g. 100,000 unique visitors  200/500 reached

 Video Marketing - Max Return 12/14%
 e.g. 100,000 targeted (*keyword + profiling)  12/14,000 reached

Sales Optimization
PRODUCE

BROADCAST

PLATFORMS

Website Sales Conversion Optimization
Video Marketing
www.youtube.com/AsmaraLifestyleGr
oup

www.youtube.com/GroupIndoChine

YouTube Channels
YouTube TrueView (1/2)
YouTube TrueView (2/2)
National Brand Awareness  1,454,878 impressions
Total Views on Channel  84,326 views
Expected  Increase in membership requests
Budget Spent  S$4,375.94
Websites Clicks Enhancement  5,719 clicks
ClickTrough Rate  14.74%
http://www.youtube.com/SGRecreationClub

Case Study | Video
Broadcasting
(2 months)
Government Requirements

3 CPFs

Activities Registered in Singapore

Full Payment Upfront
Refund Model

SGD 15,000  3/4 weeks

60%  2/3 months

Example - SGD 15,000 Package
Purchase
60% + SGD15k  SGD24k rebate

SGD 9,000 Extra-Cash Flow

Source: IRAS  http://www.iras.gov.sg/

Productivity and Innovation
Credit
Services

SGD 15k SGD 25k SGD 35k

PIC Claim Packs

Online Website Platform
eCommerce or Online Booking System






Website Navigation Tool





Customer Relationship Management or Mobile Apps



IT Automation Platform

Website SEO  Google.com.sg
TREE (3) Months



SIX (6) Months



TWELVE (12) Months
Logo Design & Animation








Banner/Skin Design
Social Media Broadcasting







Facebook







YouTube / Google +















LinkedIn
Video SEO  Google.com

Brand IP Consultancy

Video Content
Venue Showcase or Doodle/Whiteboard




Product Advertising or Motion Graphics/InfoGraphics
Corporate Video or 3D Animation



Digital Consultation
WordPress
YouTube / Google +











Facebook



LinkedIn



PIC CLAIM - Packages

Training
 Online Sales Platform Automation
 Optimization/Refreshment of Online Visibility
 National Brand Development Awareness
 Services Professionalism & Quality Perception Improvement
 Conversion Rate Optimization Improvement  Reduce Website



Bouncing
Social Media Platforms Presence Enhancement
Revitalization of the Image Branding

 Online Sales Automation Stimulation
**ROI = Return On Investment

PIC CLAIM with FYW | ROI
Thanks!
FindYourWayInTheWorld & GetBuzz.net
8 Cross Street, #28-00 PWC Building, Singapore 048424
(+65) 6850 7764 |  info@fywintheworld.com |
www.fywinsg.com

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Productivity & Innovation Credit