Basketball in China
- 1. SPORTS ENTERTAINMENT gemba SPORTS AND ENTERTAINMENT REPORT Jan 2010 息 Gemba Group CHINA JAN 2010 gemba Sports & Entertainment Report - China 息 GEMBA GROUP 0
- 2. Amongst Chinese Males aged 16-24, Basketball has a dominant position in the Chinese market in terms of Passionate Fans CHINA 16- Males 16-24 77% 47% 47% 46% 44% 39% 38% 31% 23% 17% Basketball Badminton Table Tennis Billiards Football Swimming Running / F1 Diving Tennis Jogging Source: gSER China Jan 2010 gemba Sports & Entertainment Report - China 息 GEMBA GROUP 1
- 3. Basketball also has strong connections with key brand image attribues CHINA 1 2 3 4 5 Males 16-24 16- Basketball BADMINTON TABLE TENNIS BILLIARDS FOOTBALL % EXCITING EXCITING 65% 15% 29% 11% 52% ON THE WAY UP ON THE WAY UP 50% 21% 29% 30% 37% Source: gSER China Jan 2010 gemba Sports & Entertainment Report - China 息 GEMBA GROUP 2
- 4. Basketball also has the added benefit of reaching a large proportion of Chinese who watch Football CHINA 16- Watch, Read, Listen Last 7 Days - Male 16-24 also watch, read, listen to Table Basketball Badminton Football Swimming Tennis People who watch, read, listen to.. Basketball 25% 33% 36% 25% Badminton 55% 25% 56% 40% Football 70% 25% 100% 44% 32% Table Tennis 57% 41% 33% 100% 39% Swimming 51% 37% 31% 49% 100% Source: gSER China Jan 2010 gemba Sports & Entertainment Report - China 息 GEMBA GROUP 3
- 5. gemba Hong Kong 15th F 100 Queens Rd Central t: + 852 3180 9386 M: +852 6385 0676 e:sarah@thegembagroup,com gemba Sports & Entertainment Report - China 息 GEMBA GROUP 4