G Tech A
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The document discusses the importance of social media in fostering communication and relationships, emphasizing the need for mutual respect. It outlines key questions regarding audience awareness of problems and solutions, as well as the process of converting prospects into advocates. The central focus is on understanding marketing challenges and developing strategies to enhance engagement and facilitate purchases.
G Tech A
- 1. social media expanding reach & relationships
- 2. big question
- 3. what is it?
- 5. two-way, multi-way communication wrapped up in mutual respect of each other; focus on social
- 7. what is the VALUE of social media?
- 8. it depends
- 11. marketing is the ongoing process of engagement
- 15. The Prospects Role notice
- 16. The Prospects Role notice consider
- 17. The Prospects Role notice consider connect
- 18. The Prospects Role notice consider connect purchase
- 19. The Prospects Role notice consider connect purchase use
- 20. The Prospects Role notice consider connect purchase use share
- 21. The Prospects Role notice consider connect purchase use share
- 22. encourage/facilitate next step in the process
- 23. key questions
- 24. are people aware we exist?
- 25. are people aware of their own problem?
- 26. do people realize our solution addresses their problem?
- 27. do people know and believe our solution is the ideal solution for their problem?
- 28. is it easy for people to purchase our solution?
- 29. are people purchasing our solution?
- 30. do people have what they need to share our solution with their friends?
- 31. whats your marketing challenge?
Editor's Notes
- #2: Stay on this slide while I share current social media stats. Jones Gap story. Scott Gould, Like Minds, and Exeter story. GOAL: Give you a good idea of what’s available and stimulate your own creativity about how to use it to foster relationships that will bring people to Greenville Tech and the Buck Mickle Center. © 2009 Trey Pennington
- #3: © 2009 Trey Pennington
- #4: © 2009 Trey Pennington
- #5: video licensed via commoncraft and used here with permission.
- #6: © 2009 Trey Pennington
- #7: Share the Esra’a Al Shafei and mideastyouth.com/freekareem.com story. © 2009 Trey Pennington
- #8: © 2009 Trey Pennington
- #9: © 2009 Trey Pennington
- #10: From my perspective, we’ll be talking about how social media can help you solve MARKETING problems. © 2009 Trey Pennington
- #11: © 2009 Trey Pennington
- #12: © 2009 Trey Pennington
- #13: © 2009 Trey Pennington