際際滷

際際滷Share a Scribd company logo
LEADERSHIP CHALLENGES IN
BUILDING URBAN YOUTH
CLIMATE CHANGE
AWARENESS
GBOR SARLS, RMIT VIETNAM
@GABORSARLOS
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
SUMMARY
 URBAN YOUNG PEOPLE CONSIDER THEMSELVES TO BE
EXPOSED TO CLIMATE CHANGE TO A VARIED DEGREE
 IN SPITE OF HAVING ACCESS TO A WIDE RANGE OF
INFORMATION, THEY DEMONSTRATE MIXED LEVELS OF
AWARENESS
 VARIED LEVELS OF AWARENESS, ENGAGEMENT AND
MOBILISATION POTENTIAL THEY MIGTH RESPOND TO
VARIOUS LEADERSHIP INITIATIVES AND CALLS FOR
ACTION
Leadership Challenges and Climate Change  G叩bor Sarl坦s
FACTS
NINETY-SEVEN PERCENT OF
CLIMATE SCIENTISTS AGREE
THAT CLIMATE-WARMING
TRENDS OVER THE PAST
CENTURY ARE VERY LIKELY
DUE TO HUMAN ACTIVITIES
SOURCE: NASA, CLIMATE.NASA.GOV
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
FACTS
SCIENTIFIC EVIDENCE FOR
WARMING OF THE CLIMATE
SYSTEM IS UNEQUIVOCAL
SOURCE: INTERGOVERNMENTAL PANEL ON CLIMATE
CHANGE
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
FACTS
CLIMATE CHANGE IS NOT THE
ISSUE, IT IS HERE WHETHER
WE ADMIT OR NOT.
BUT HOW WE TACKLE IT, IS THE
REAL ISSUE.
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
METHODOLOGY
Hanoi
Online survey
among Hanoi (+
agglomeration)
youth
Hanoi sample: 358
age 18-39
representative on
age and gender
agglomeration sample: 113
age 18-39
Representative on age and
gender
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
DO YOU THINK THE CLIMATE IS
CHANGING?
HOW WORRIED ARE YOU ABOUT
CLIMATE CHANGE / DO YOU FEEL
PERSONAL RESPONSBILITY?
HOW WORRIED ARE YOU ABOUT
CLIMATE CHANGE / DO YOU FEEL
PERSONAL RESPONSBILITY?
KEY FINDINGS  1-4
Hanoi
Is climate changing? Definitely yes
How much have you
thought about climate
change?
Somewhat
How concerned are you
about climate change?
Very much + not at all
Is it caused by natural
process or human activity?
Rather human
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
KEY FINDINGS  5-8
Hanoi
Personal responsibility? Above average
Would many people save
on energy?
Above average
Will governments take
action?
Quite likely
Ready to limit your own
use of energy?
Above average
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
FURTHER FINDINGS - 1
ABOVE AVERAGE LEVEL OF AWARENESS AND INTEREST:
 31 - 39 YEAR OLDS (HANOI)
 EMPLOYEES (HANOI)
ABOVE AVERAGE SENSE OF PERSONAL
RESPONSIBILITY:
 EMPLOYEES (HANOI)
 WOMEN (HANOI, AGGLOMERATION)
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
WHAT THE RESPONDENTS SAY
LACKING AWARENESS
IM NOT WORRIED, MAYBE BECAUSE IM IN
A CITY. I DONT FEEL THE CHANGES, BUT IN
THE LONG-TERM, IF THERE WILL BE
HAZARDOUS WEATHER, I WOULD BE
WORRIED. 
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
WHAT THE RESPONDENTS SAY
LACKING MOTIVATION
IT IS SUPER HOT IN THE SUMMER AND FREEZING
IN THE WINTER. THE SEASONS AND WEATHER
CHANGE DRASTICALLY FROM HOT TO COLD AND
VICE VERSA
SOME YEARS WE DONT EVEN HAVE WINTER,
AND SUMMERS NOWADAYS LAST FAR TOO LONG.
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
WHAT THE RESPONDENTS SAY
LACKING MOTIVATION
IN MY OPINION, BIG CORPORATIONS AND BUSINESSES
HAVE A BIG RESPONSIBILITY TO PLAY. MOST OF
RUBBISHES COME FROM FAST FOOD RESTAURANTS,
SHOPS, COMPANIES OR BIG SUPERMARKETS. YOU
COULD BE EASILY CRITICIZED WHEN DISPOSING OF
FOOD, DRINKS OR WRAPPERS BUT MAYBE LARGE
BUSINESSES COULD BE NOT
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
WHAT THE RESPONDENTS SAY
LACKING GUIDANCE
I WONT CARE IF THEYRE JUST GOING TO TELL
ME TO SAVE THE ENVIRONMENT!. IF THEY
SHOW ME PRACTICAL, DAILY THINGS THAT I
CAN DO, ILL DO IT.
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
COMMUNICATION ISSUES
Use of
language
is critical
Climate
change vs.
global
warming
Science-
talk /
common
language
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
COMMUNICATION ISSUES
Obscurity
of
concepts
Environment
/ waste / air
pollution /
global
warming
Complexity
of issues
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
LEADERSHIP ISSUES
Different
leadership
models
Address
different
needs
Might be best
matched with
audience
clusters
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
LEADERSHIP ISSUES
AWARENESS RAISING
Therapist
model
Address
personal
anxieties
Help link
personal
issues to
climate change
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
LEADERSHIP ISSUES
MOBILIZATION
Messiah
leadership
model
Link global
challenge with
individual
gains
Mobilise
through
engagement
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
LEADERSHIP ISSUES
GUIDANCE
Eco
leadership
model
Build on
existing
awareness and
motivation
Engage
through easy
to learn steps
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
LEADERSHIP CHALLENGES
 Adaptive
leadership
is needed
Positional vs
situational
leadership
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
LEADERSHIP CHALLENGES
 Matching
leadership
on all levels
Global
problem /
national
solutions /
individual
participation
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
LEADERSHIP CHALLENGES
 Credibility and
trust of
leadership is
critical
Awareness
generation
for the youth
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
KEY REFERENCES
Copsey,T., Nguyen Y. & Pham, P. H. 2012. How the people of Vietnam live with
climate change and what communication can do, BBC Media Asia, Climate Report
Gonzalez,G.A. 2006. Cities and climate change:Urban sustainability and global
environmentalgovernance,EnvironmentalPolitics 15, pp 135137.Doi:
10.1080/09644010500418845
IPCC. 2014: Climate Change. 2014. Synthesis Report. Contribution of Working
Groups I, II and III to the Fifth Assessment Report of the Intergovernmental Panel
on Climate Change [Core Writing Team, R.K. Pachauri & L.A. Meyer (eds.)].
IPCC, Geneva,Switzerland, pp 151.
IPCC. 2018: Global Warming of 1.5 C  an IPCC Special Report. IPCC, Geneva,
Switzerland
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018
KEY REFERENCES
Sarlos, G. & Ferencz,Z. 2018. Climate Change and Urban Youth Crisis Alertness.
A comparative study of Budapestand Hanoi youth. Presentation at the Bledcom
2018 A World in Crisis: the Role of Public Relations
Toan Do Thi, T., Kien Vu, D., Bao Giang, K., Van Minh, H. & Wright, P. 2014.
Perceptions of climate change and its impact on human health: an integrated
quantitative and qualitative approach,Global Health Action 7, 23025.
doi:10.3402/gha.v7.23025
Western, S. 2005. A Critical Analysis of Leadership:Overcoming Fundamentalist
Tendencies.Doctoral Dissertation, LancasterUniversity ManagementSchool.
Western, S. 2008. Leadership:A Critical Text. Los Angeles & London:Sage
Publications.
Leadership Challenges and Climate Change  G叩bor Sarl坦s IRCMALS 2018

More Related Content

Gabor Sarlos: Leadership Challenges in Building Urban Youth Climate Change Awareness

  • 1. LEADERSHIP CHALLENGES IN BUILDING URBAN YOUTH CLIMATE CHANGE AWARENESS GBOR SARLS, RMIT VIETNAM @GABORSARLOS Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 2. SUMMARY URBAN YOUNG PEOPLE CONSIDER THEMSELVES TO BE EXPOSED TO CLIMATE CHANGE TO A VARIED DEGREE IN SPITE OF HAVING ACCESS TO A WIDE RANGE OF INFORMATION, THEY DEMONSTRATE MIXED LEVELS OF AWARENESS VARIED LEVELS OF AWARENESS, ENGAGEMENT AND MOBILISATION POTENTIAL THEY MIGTH RESPOND TO VARIOUS LEADERSHIP INITIATIVES AND CALLS FOR ACTION Leadership Challenges and Climate Change G叩bor Sarl坦s
  • 3. FACTS NINETY-SEVEN PERCENT OF CLIMATE SCIENTISTS AGREE THAT CLIMATE-WARMING TRENDS OVER THE PAST CENTURY ARE VERY LIKELY DUE TO HUMAN ACTIVITIES SOURCE: NASA, CLIMATE.NASA.GOV Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 4. FACTS SCIENTIFIC EVIDENCE FOR WARMING OF THE CLIMATE SYSTEM IS UNEQUIVOCAL SOURCE: INTERGOVERNMENTAL PANEL ON CLIMATE CHANGE Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 5. FACTS CLIMATE CHANGE IS NOT THE ISSUE, IT IS HERE WHETHER WE ADMIT OR NOT. BUT HOW WE TACKLE IT, IS THE REAL ISSUE. Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 6. METHODOLOGY Hanoi Online survey among Hanoi (+ agglomeration) youth Hanoi sample: 358 age 18-39 representative on age and gender agglomeration sample: 113 age 18-39 Representative on age and gender Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 7. DO YOU THINK THE CLIMATE IS CHANGING?
  • 8. HOW WORRIED ARE YOU ABOUT CLIMATE CHANGE / DO YOU FEEL PERSONAL RESPONSBILITY?
  • 9. HOW WORRIED ARE YOU ABOUT CLIMATE CHANGE / DO YOU FEEL PERSONAL RESPONSBILITY?
  • 10. KEY FINDINGS 1-4 Hanoi Is climate changing? Definitely yes How much have you thought about climate change? Somewhat How concerned are you about climate change? Very much + not at all Is it caused by natural process or human activity? Rather human Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 11. KEY FINDINGS 5-8 Hanoi Personal responsibility? Above average Would many people save on energy? Above average Will governments take action? Quite likely Ready to limit your own use of energy? Above average Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 12. FURTHER FINDINGS - 1 ABOVE AVERAGE LEVEL OF AWARENESS AND INTEREST: 31 - 39 YEAR OLDS (HANOI) EMPLOYEES (HANOI) ABOVE AVERAGE SENSE OF PERSONAL RESPONSIBILITY: EMPLOYEES (HANOI) WOMEN (HANOI, AGGLOMERATION) Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 13. WHAT THE RESPONDENTS SAY LACKING AWARENESS IM NOT WORRIED, MAYBE BECAUSE IM IN A CITY. I DONT FEEL THE CHANGES, BUT IN THE LONG-TERM, IF THERE WILL BE HAZARDOUS WEATHER, I WOULD BE WORRIED. Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 14. WHAT THE RESPONDENTS SAY LACKING MOTIVATION IT IS SUPER HOT IN THE SUMMER AND FREEZING IN THE WINTER. THE SEASONS AND WEATHER CHANGE DRASTICALLY FROM HOT TO COLD AND VICE VERSA SOME YEARS WE DONT EVEN HAVE WINTER, AND SUMMERS NOWADAYS LAST FAR TOO LONG. Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 15. WHAT THE RESPONDENTS SAY LACKING MOTIVATION IN MY OPINION, BIG CORPORATIONS AND BUSINESSES HAVE A BIG RESPONSIBILITY TO PLAY. MOST OF RUBBISHES COME FROM FAST FOOD RESTAURANTS, SHOPS, COMPANIES OR BIG SUPERMARKETS. YOU COULD BE EASILY CRITICIZED WHEN DISPOSING OF FOOD, DRINKS OR WRAPPERS BUT MAYBE LARGE BUSINESSES COULD BE NOT Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 16. WHAT THE RESPONDENTS SAY LACKING GUIDANCE I WONT CARE IF THEYRE JUST GOING TO TELL ME TO SAVE THE ENVIRONMENT!. IF THEY SHOW ME PRACTICAL, DAILY THINGS THAT I CAN DO, ILL DO IT. Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 17. COMMUNICATION ISSUES Use of language is critical Climate change vs. global warming Science- talk / common language Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 18. COMMUNICATION ISSUES Obscurity of concepts Environment / waste / air pollution / global warming Complexity of issues Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 19. LEADERSHIP ISSUES Different leadership models Address different needs Might be best matched with audience clusters Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 20. LEADERSHIP ISSUES AWARENESS RAISING Therapist model Address personal anxieties Help link personal issues to climate change Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 21. LEADERSHIP ISSUES MOBILIZATION Messiah leadership model Link global challenge with individual gains Mobilise through engagement Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 22. LEADERSHIP ISSUES GUIDANCE Eco leadership model Build on existing awareness and motivation Engage through easy to learn steps Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 23. LEADERSHIP CHALLENGES Adaptive leadership is needed Positional vs situational leadership Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 24. LEADERSHIP CHALLENGES Matching leadership on all levels Global problem / national solutions / individual participation Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 25. LEADERSHIP CHALLENGES Credibility and trust of leadership is critical Awareness generation for the youth Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 26. KEY REFERENCES Copsey,T., Nguyen Y. & Pham, P. H. 2012. How the people of Vietnam live with climate change and what communication can do, BBC Media Asia, Climate Report Gonzalez,G.A. 2006. Cities and climate change:Urban sustainability and global environmentalgovernance,EnvironmentalPolitics 15, pp 135137.Doi: 10.1080/09644010500418845 IPCC. 2014: Climate Change. 2014. Synthesis Report. Contribution of Working Groups I, II and III to the Fifth Assessment Report of the Intergovernmental Panel on Climate Change [Core Writing Team, R.K. Pachauri & L.A. Meyer (eds.)]. IPCC, Geneva,Switzerland, pp 151. IPCC. 2018: Global Warming of 1.5 C an IPCC Special Report. IPCC, Geneva, Switzerland Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018
  • 27. KEY REFERENCES Sarlos, G. & Ferencz,Z. 2018. Climate Change and Urban Youth Crisis Alertness. A comparative study of Budapestand Hanoi youth. Presentation at the Bledcom 2018 A World in Crisis: the Role of Public Relations Toan Do Thi, T., Kien Vu, D., Bao Giang, K., Van Minh, H. & Wright, P. 2014. Perceptions of climate change and its impact on human health: an integrated quantitative and qualitative approach,Global Health Action 7, 23025. doi:10.3402/gha.v7.23025 Western, S. 2005. A Critical Analysis of Leadership:Overcoming Fundamentalist Tendencies.Doctoral Dissertation, LancasterUniversity ManagementSchool. Western, S. 2008. Leadership:A Critical Text. Los Angeles & London:Sage Publications. Leadership Challenges and Climate Change G叩bor Sarl坦s IRCMALS 2018