The document discusses a November 2011 event called "Game in the City" about using games and gamification for engagement and innovation. It notes that gamification uses game design techniques to solve problems and engage audiences, and that by 2015 half of companies managing innovation and research will use gamification. The document also discusses trends in mobile, social, and augmented reality technologies and examples of serious games that could be used including for providing information and encouraging participation.
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7. Gamification = Activatie Gamification is the use of game design techniques and mechanics to solve problems and engage audiences. Gamification¡¯s hype is about to reach its peak in 2011. By 2015, 50% of companies that manage innovation and research will use gamification to drive innovation. November 2011 Game in the City