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Game monetization introduction
09.09.2015
Game Monetization Introduction
AhmadNaser.Com
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Ahmad A.Naser is a one stop shop in web, mobile and 2d games
development and design. He is a professional technical trainer at many
institutions and organizations such as HRD, Galaxy, PITA and many
others. He earned his Bachelor's degree in Computer Science from
Birzeit University.
Ahmad loves educating and inspiring other entrepreneurs to succeed
and live their dreams and build their own careers with his in-depth
technical knowledge.
? 3+ Years¨ Experience in Mobile & Unity2d Development.
? 5+ Years¨ Experience in Web Development & Design.
? 3+ Years¨ Experience in online marketing and CRM systems.
? Designed his first educational game in 2005.
? Published 5 Online Courses on 2D Professional Games Development
at Udemy.com
Learn more at https://www.udemy.com/u/ahmadnaser
Get the unity3d development and design video training
Series here: AhmadNaser.com
AhmadNaser.com/startapp
Download My Free eBook
http://bit.ly/FreeClonyBirdManual
AhmadNaser.com/startapp
Other Courses Published By
Ahmad
You can discover in "Unity + Unity5 Professional 2D
Game Development Course ̄ exactly how I give
three years of experience in unity 2d development,
publishing, monetization both for android and ios
with over $400 free assets, Storyboard UI Kit and
complete projects.
https://www.udemy.com/unity3d-professional-2d-
game-development-from-a-to-
z/?couponCode=LearnFromAhmad1412
AhmadNaser.com/startapp
https://www.udemy.com/unity3d-alphabet-board-game-step-by-step/?couponCode=LearnFromAhmad1412
https://www.udemy.com/unity3d-paint-book-2d-game-step-by-step/?couponCode=LearnFromAhmad1412
https://www.udemy.com/unity3d-stickers-2d-game-step-by-step/?couponCode=LearnFromAhmad1412
https://www.udemy.com/android-multilingual-applications-development/?couponCode=LearnFromAhmad1412
Finding the balance
Users
Satisfaction
Devs
Satisfaction
Your
game
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Which Monetization Models Do You Use?
Source: VentureBeat
AhmadNaser.com/startapp
Funnel Conversion
ROI
ACQUISITION COST
(-)
INCOME
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average recurring revenue per user
AhmadNaser.com/startapp
Challenges of monetization
60% of mobile games revenues come 0.13% of players
(Source: swrve)
Only 1.35% of players spend some money.
50% of paying players make one in-app purchase per month
16% of paying players do +5-app purchases in the same period.
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Promotion
Reach the most qualified users as
possible.
OPTIMIZATION SEGMENTATION
SCALABILITY
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Retention
Retention
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Retention
AhmadNaser.com/startapp
Retention
AhmadNaser.com/startapp
Retention
AhmadNaser.com/startapp
Retention
AhmadNaser.com/startapp
Retention
AhmadNaser.com/startapp
Retention
AhmadNaser.com/startapp
Retention
AhmadNaser.com/startapp
Retention
AhmadNaser.com/startapp
ENGAGEMENT!!
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Conversion Funnel
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AhmadNaser.com/startapp
Game monetization introduction
$ 100
$ 0,99
PRICE
』
VALUE
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AhmadNaser.com/startapp
AhmadNaser.com/startapp
AhmadNaser.com/startapp
AhmadNaser.com/startapp
AhmadNaser.com/startapp
AhmadNaser.com/startapp
Tendencies
Major (r) evolution is in mobile. Ecosystem matured.
Players ' non-games ' increasingly close and aware.
Programmatic media and mobile video ads.
Games are dictating the rules of monetizing via ads.
AhmadNaser.com/startapp
AhmadNaser.com/startapp
AhmadNaser.com/startapp
AhmadNaser.com/startapp
AhmadNaser.com/startapp
40AhmadNaser.com/startapp
Game Menu
Ads
AhmadNaser.com/startapp
Tendencies
Major (r) evolution is in mobile. Ecosystem matured.
Players ' non-games ' increasingly close and aware.
Programmatic media and mobile video ads.
Games are dictating the rules of monetizing via ads.
BI & performance metrics Analytics:
AhmadNaser.com/startapp
Game monetization introduction
Partners & Direct Advertisers
AhmadNaser.com/startapp
Get started with Startapp
https://ahmadnaser.com/startapp/
Join Today
AhmadNaser.com/startapp
AhmadNaser.com/startapp
Other Courses Published By
Ahmad
You can discover in "Unity + Unity5 Professional 2D
Game Development Course ̄ exactly how I give
three years of experience in unity 2d development,
publishing, monetization both for android and ios
with over $400 free assets, Storyboard UI Kit and
complete projects.
https://www.udemy.com/unity3d-professional-2d-
game-development-from-a-to-
z/?couponCode=LearnFromAhmad1412
AhmadNaser.com/startapp
https://www.udemy.com/unity3d-alphabet-board-game-step-by-step/?couponCode=LearnFromAhmad1412
https://www.udemy.com/unity3d-paint-book-2d-game-step-by-step/?couponCode=LearnFromAhmad1412
https://www.udemy.com/unity3d-stickers-2d-game-step-by-step/?couponCode=LearnFromAhmad1412
https://www.udemy.com/android-multilingual-applications-development/?couponCode=LearnFromAhmad1412
Thank you!

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Game monetization introduction