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Game Monetization Tips & Techniques

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Mochammad Masbuchin
Mochammad Masbuchin

This document provides tips and techniques for monetizing mobile games. It discusses paid games, free games with ads, and freemium models. Specific examples are given for each model like Minecraft earning $250 million using paid games and Candy Crush Saga earning $600,000 per day with a freemium model. Tips include starting with a free plus ads model to enter the market quickly and focusing on "good enough" over perfection. The document also recommends creating additional apps that can generate quick money to fund game development.

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Game Monetization Tips & Techniques Mochammad Masbuchin Monday, 13 January 2014 Aula Teknik Informatika ITS Lantai 2 Surabaya
Internet Marketing Dojo www.dojo.cc
Amplop.in
StupidPie
Numbers... 70.4Bn Total Revenue 1.231M Gamers 18% Mobile 21% MMO
How to Monetize Game?
Game Monetization Tips & Techniques
1. Paid Games Advantages: Instant money Monetize without coding Disadvantages: Less attractive to users Market is closed in some countries Example: Minecraft, $250M ( 2012 ) Angry Birds Space, $2M ( Estimates )
Game Monetization Tips & Techniques
2. Free + Ads Advantages: Easy install Lots of ad network Disadvantages: Sometimes disturbing and intrusive Bad ad network = Bad rating on app store/play store Example: Tebak gambar, $500-1K/Month ( Estimates ) Angry Gran Run, $10K/Month ( Estimates )
Game Monetization Tips & Techniques
3. Freemium Advantages: High income potential Easy to promote Disadvantages: Longer development time Example: Candy Crush Saga, $600K/DAY ( Estimates ) Jetpack Joyride, $11,225/day ( Estimates )
Tips #1: Starts with free + ads Paid app is only 10% of total revenue Faster to enter the market Get feedback from the reviews See response to market faster
Tips #2: Good Enough is Fine Perfectionist can be a bad thing No software is perfect Faster release, faster bug fix Action is more important than thinking :D stop thinking about metrics before finishing the app.
Tips #3: Prepare update for Freemium version If there are lots of installs Market responses has been confirmed Consumables: Swords Power Thread Unlockables: Level, Package Read: http://www.slideshare.net/inmobi/top-mobile-appmonetization-tactics-you-ought-to-know
Tips #4: Quick Money Game development is time consuming, create other apps that can get you quick money so as not to run out of money, e.g.: Create popular apps clone, sell it to marketplace Create app template, release it with various title, add ads Quick money guarantee our team to survive. Even though its not that cool :v Long term + Short term = $$$ Separate quick money account with your main account
Quick Money #1: Marketplace http://www.dojo.cc/go/codecanyon
Quick Money #2: Marketplace http://www.dojo.cc/go/chupamobile
Quick Money #3: App Template www.dojo.cc/android-wallpaper-app/
A little secret Before angry birds, rovio had made 51 games that... failed Dont be afraid to fail, event failed project can become $$$. example: noobita, Even though we cant get $, as long as our app is useful, we can still get profit. At least we get list. More list = more money. On our next meeting we will discuss about App Promotion: Free & Paid. Including using Facebook to make lots of people install our app :D
Thank You Mochammad Masbuchin buchin@dropsugar.com 08113635376 http://www.dojo.cc

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Game Monetization Tips & Techniques

  • 1. Game Monetization Tips & Techniques Mochammad Masbuchin Monday, 13 January 2014 Aula Teknik Informatika ITS Lantai 2 Surabaya
  • 5. Numbers... 70.4Bn Total Revenue 1.231M Gamers 18% Mobile 21% MMO
  • 8. 1. Paid Games Advantages: Instant money Monetize without coding Disadvantages: Less attractive to users Market is closed in some countries Example: Minecraft, $250M ( 2012 ) Angry Birds Space, $2M ( Estimates )
  • 10. 2. Free + Ads Advantages: Easy install Lots of ad network Disadvantages: Sometimes disturbing and intrusive Bad ad network = Bad rating on app store/play store Example: Tebak gambar, $500-1K/Month ( Estimates ) Angry Gran Run, $10K/Month ( Estimates )
  • 12. 3. Freemium Advantages: High income potential Easy to promote Disadvantages: Longer development time Example: Candy Crush Saga, $600K/DAY ( Estimates ) Jetpack Joyride, $11,225/day ( Estimates )
  • 13. Tips #1: Starts with free + ads Paid app is only 10% of total revenue Faster to enter the market Get feedback from the reviews See response to market faster
  • 14. Tips #2: Good Enough is Fine Perfectionist can be a bad thing No software is perfect Faster release, faster bug fix Action is more important than thinking :D stop thinking about metrics before finishing the app.
  • 15. Tips #3: Prepare update for Freemium version If there are lots of installs Market responses has been confirmed Consumables: Swords Power Thread Unlockables: Level, Package Read: http://www.slideshare.net/inmobi/top-mobile-appmonetization-tactics-you-ought-to-know
  • 16. Tips #4: Quick Money Game development is time consuming, create other apps that can get you quick money so as not to run out of money, e.g.: Create popular apps clone, sell it to marketplace Create app template, release it with various title, add ads Quick money guarantee our team to survive. Even though its not that cool :v Long term + Short term = $$$ Separate quick money account with your main account
  • 17. Quick Money #1: Marketplace http://www.dojo.cc/go/codecanyon
  • 18. Quick Money #2: Marketplace http://www.dojo.cc/go/chupamobile
  • 19. Quick Money #3: App Template www.dojo.cc/android-wallpaper-app/
  • 20. A little secret Before angry birds, rovio had made 51 games that... failed Dont be afraid to fail, event failed project can become $$$. example: noobita, Even though we cant get $, as long as our app is useful, we can still get profit. At least we get list. More list = more money. On our next meeting we will discuss about App Promotion: Free & Paid. Including using Facebook to make lots of people install our app :D