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§®§Ú§Ý§Ý§Ö§ß§Ú§Ñ§Ý§í §Þ§å§Ø§é§Ú§ß§í: §Ú§Õ§Ö§Ñ§Ý§î§ß§Ñ§ñ §Ñ§å§Õ§Ú§ä§à§â§Ú§ñ §Õ§Ý§ñ §Ñ§Ó§ä§à§ã§Ö§Ü§ä§à§â§Ñ!
§¥§Ñ§ß§ß§í§Ö Gameloft ¨C 1§Ü§Ó§Ñ§â§ä§Ñ§Ý 2016 ¨C 3 900 §â§Ö§ã§á§à§ß§Õ§Ö§ß§ä§à§Ó 16+
§³§à§è.§Õ§Ö§Þ
§²§Ñ§Ù§Ò§Ú§Ó§Ü§Ñ §á§à §Ó§à§Ù§â§Ñ§ã§ä§å
89%
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11%
§¨§Ö§ß§ë§Ú§ß§í
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16-17
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18-34
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45+
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§¬§Ñ§Ò§â§Ú§à§Ý§Ö§ä ? 2% 31%
35-44 §Ý§Ö§ä
Toyota (11%)
BMW (10%)
Volkswagen (6%)
Ford (5%)
Hyundai (5%)
Kia (4%)
LADA (20%)
Renault (4%)
23%
35-44 §Ý§Ö§ä
79%
18-34 §Ý§Ö§ä
77%
18-34 §Ý§Ö§ä
21% §Ó§Ý§Ñ§Õ§Ö§Ý§î§è§Ö§Ó §Ñ§Ó§ä§à
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Toyota (23%)
Volkswagen (17%)
LADA (16%)
Hyundai (14%)
Kia (13%)
Ford (12%)
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BMW (26%)
Renault (6%)18-34 §Ý§Ö§ä
35-44 §Ý§Ö§ä 45+ §Ý§Ö§ä
19%
47%
75% 4%
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§¢§Ý§Ñ§Ô§à§Õ§Ñ§â§ñ §Ú§ß§ä§Ö§â§Ñ§Ü§ä§Ú§Ó§ß§à§Û §â§Ö§Ü§Ý§Ñ§Þ§Ö:
? §ª§ß§ä§Ö§â§Ö§ã §á§à§Ó§í§ê§Ñ§Ö§ä§ã§ñ §ß§Ñ 33%
? §£§à§ã§á§â§Ú§ñ§ä§Ú§Ö §Ò§â§Ö§ß§Õ§Ñ §Ü§Ñ§Ü
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? §¨§Ö§Ý§Ñ§ß§Ú§Ö §å§Ù§ß§Ñ§ä§î §Ò§â§Ö§ß§Õ §ß§Ñ 25%
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§¥§Ý§ñ §á§à§Õ§Õ§Ö§â§Ø§Ü§Ú §Ù§Ñ§á§å§ã§Ü§Ñ §ß§à§Ó§à§Û
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§Ü§å§Ù§à§Ó§Ñ §Þ§Ñ§ê§Ú§ß§í §Ú
§â§Ñ§ã§ã§Þ§Ñ§ä§â§Ú§Ó§Ñ§Ý§Ú §Ö§× §ã§à §Ó§ã§Ö§ç
§ã§ä§à§â§à§ß.
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§±§à§Ý§ß§à§ï§Ü§â§Ñ§ß§ß§í§Û §æ§à§â§Þ§Ñ§ä §Õ§Ý§ñ §ã§Ò§à§â§Ñ §Ü§Ñ§é§Ö§ã§ä§Ó§Ö§ß§ß§í§ç
§Ü§à§ß§ä§Ñ§Ü§ä§à§Ó.
§¸§Ö§Ý§î§ð §Ü§Ñ§Þ§á§Ñ§ß§Ú§Ú §Ò§í§Ý§à §å§Ó§Ö§Ý§Ú§é§Ú§ä§î §ã§à§Ò§â§Ñ§ä§î
§Þ§Ñ§Ü§ã§Ú§Þ§å§Þ §Ý§Ú§Õ§à§Ó §Þ§Ö§â§à§á§â§Ú§ñ§ä§Ú§ñ.
§²§Ú§é §Þ§Ö§Õ§Ú§Ñ, §â§Ñ§Ù§â§Ñ§Ò§à§ä§Ñ§ß§ß§í§Ö §Ó Gameloft
§°§¯§ª §¯§¡§® §¥§°§£§¦§²§Á§À§´
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§¡§Ó§ä§à§Ñ§å§Õ§Ú§ä§à§â§Ú§ñ Gameloft §Ó §²§à§ã§ã§Ú§Ú

  • 2. §¡§µ§¥§ª§´§°§²§ª§Á: §®§Ú§Ý§Ý§Ö§ß§Ú§Ñ§Ý§í §Þ§å§Ø§é§Ú§ß§í: §Ú§Õ§Ö§Ñ§Ý§î§ß§Ñ§ñ §Ñ§å§Õ§Ú§ä§à§â§Ú§ñ §Õ§Ý§ñ §Ñ§Ó§ä§à§ã§Ö§Ü§ä§à§â§Ñ! §¥§Ñ§ß§ß§í§Ö Gameloft ¨C 1§Ü§Ó§Ñ§â§ä§Ñ§Ý 2016 ¨C 3 900 §â§Ö§ã§á§à§ß§Õ§Ö§ß§ä§à§Ó 16+ §³§à§è.§Õ§Ö§Þ §²§Ñ§Ù§Ò§Ú§Ó§Ü§Ñ §á§à §Ó§à§Ù§â§Ñ§ã§ä§å 89% §®§å§Ø§é§Ú§ß§í 11% §¨§Ö§ß§ë§Ú§ß§í §³§ä§å§Õ§Ö§ß§ä§í 20% §²§Ñ§Ò§à§ä§ß§Ú§Ü§Ú 43% §ª§ß§Õ§Ú§Ó§Ú§Õ§å§Ñ§Ý§î§ß§í§Û §á§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§î 10% §¥§â§å§Ô§à§Ö 25% §±§Ö§ß§ã§Ú§à§ß§Ö§â 2% 16-17 §Ý§Ö§ä 18-34 §Ý§Ö§ä 35-44 §Ý§Ö§ä 45+ §Ý§Ö§ä 8% 69% 19% 5% §©§Ñ§ß§ñ§ä§à§ã§ä§î 53% §²§Ñ§Ò§à§ä§Ñ§ð§ä §ß§Ñ §Õ§Ñ§ß§ß§í§Û §Þ§à§Þ§Ö§ß§ä
  • 4. §¯§¡ §¹§¦§® §¦§©§¥§ª§®? §´§Ú§á§í §Ñ§Ó§ä§à§Þ§à§Ò§Ú§Ý§Ö§Û §®§Ñ§â§Ü§Ú §Ñ§Ó§ä§à§Þ§à§Ò§Ú§Ý§Ö§Û / §£§à§Ù§â§Ñ§ã§ä §³§Ö§Õ§Ñ§ß? 61% §³§á§à§â§ä§Ú§Ó§ß§Ñ§ñ §Þ§Ñ§ê§Ú§ß§Ñ ? 17% §·§ï§ä§é§Ò§Ö§Ü ? 9% §®§Ú§ß§Ú§Ó§ï§ß ? 2% §¤§Ú§Ò§â§Ú§Õ ? 2% §£§ß§Ö§Õ§à§â§à§Ø§ß§Ú§Ü ? 13% §¬§Ñ§Ò§â§Ú§à§Ý§Ö§ä ? 2% 31% 35-44 §Ý§Ö§ä Toyota (11%) BMW (10%) Volkswagen (6%) Ford (5%) Hyundai (5%) Kia (4%) LADA (20%) Renault (4%) 23% 35-44 §Ý§Ö§ä 79% 18-34 §Ý§Ö§ä 77% 18-34 §Ý§Ö§ä 21% §Ó§Ý§Ñ§Õ§Ö§Ý§î§è§Ö§Ó §Ñ§Ó§ä§à §Ü§å§á§Ú§Ý§Ú §Ö§Ô§à §Ò§à§Ý§Ö§Ö 5 §Ý§Ö§ä §ß§Ñ§Ù§Ñ§Õ
  • 5. §¯§¡§®§¦§²§¦§¯§ª§¦ §° §±§°§¬§µ§±§¬§¦ 41%§ß§Ñ§ê§Ú§ç §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û §Ó §²§°§³§³§ª§ª §±§°§´§¦§¯§¸§ª§¡§­§¾§¯§½§¦ §±§°§¬§µ§±§¡§´§¦§­§ª §±§Ý§Ñ§ß§Ú§â§å§ð§ä §Ü§å§á§Ú§ä§î §Þ§Ñ§ê§Ú§ß§å §Ú§Ý§Ú §Ù§Ñ§Þ§Ö§ß§Ú§ä§î §ã§å§ë§Ö§ã§ä§Ó§å§ð§ë§å§ð §Ó §Ò§Ý§Ú§Ø§Ñ§Û§ê§Ú§Ö 12 §Þ§Ö§ã§ñ§è§Ö§Ó
  • 6. §¬§´§° §ª §¹§´§° §·§°§¹§¦§´ §¬§µ§±§ª§´§¾? §±§à§â§ä§â§Ö§ä §á§à§Ü§å§á§Ñ§ä§Ö§Ý§Ö§Û §Ú §Þ§Ñ§â§Ü§Ú §Þ§Ñ§ê§Ú§ß, §Ü§à§ä§à§â§í§Ö §à§ß§Ú §á§Ý§Ñ§ß§Ú§â§å§ð§ä §á§â§Ú§à§Ò§â§Ö§ã§ä§Ú §Ó §Ò§Ý§Ú§Ø§Ñ§Û§ê§Ö§Ö §Ó§â§Ö§Þ§ñ §£§à§Ù§â§Ñ§ã§ä §à§á§â§à§ê§Ö§ß§ß§í§ç, §Ü§à§ä§à§â§í§Ö §á§à§Õ§ä§Ó§Ö§â§Õ§Ú§Ý§Ú §ß§Ñ§Þ§Ö§â§Ö§ß§Ú§Ö §à §á§à§Ü§å§á§Ü§Ö/§Ù§Ñ§Þ§Ö§ß§Ö §Ñ§Ó§ä§à§Þ§à§Ò§Ú§Ý§ñ. §±§â§à§è§Ö§ß§ä §à§ä §à§Ò§ë§Ö§Ô§à §é§Ú§ã§Ý§Ñ §â§Ö§ã§á§à§ß§Õ§Ö§ß§ä§à§Ó Toyota (23%) Volkswagen (17%) LADA (16%) Hyundai (14%) Kia (13%) Ford (12%) §¬§Ñ§Ü§å§ð §Þ§Ñ§â§Ü§å §Þ§Ñ§ê§Ú§ß§í §ã§à§Ò§Ú§â§Ñ§Ö§ä§Ö§ã§î §Ü§å§á§Ú§ä§î? BMW (26%) Renault (6%)18-34 §Ý§Ö§ä 35-44 §Ý§Ö§ä 45+ §Ý§Ö§ä 19% 47% 75% 4%
  • 7. §²§Ö§Ü§Ý§Ñ§Þ§Ñ §³§Ñ§Û§ä§í §Ò§â§Ö§ß§Õ§à§Ó §ª§³§´§°§¹§¯§ª§¬§ª §ª§¯§¶§°§²§®§¡§¸§ª§ª §°§ä§Ü§å§Õ§Ñ §Ó§í §é§Ö§â§á§Ñ§Ö§ä§Ö §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§ð §á§Ö§â§Ö§Õ §á§à§Ü§å§á§Ü§à§Û? §³§á§Ö§è§Ú§Ñ§Ý§î§ß§Ñ§ñ §á§â§Ö§ã§ã§Ñ/ §´§£ §³§Ñ§Ý§à§ß§í/§´§Ö§ã§ä §Õ§â§Ñ§Û§Ó §³§à§Ó§Ö§ä §Õ§â§å§Ù§Ö§Û/§Ò§Ý§Ú§Ù§Ü§Ú§ç
  • 8. §ª§³§±§°§­§¾§©§µ§Á §±§²§ª§£§¦§¥§ª§´§¦ §ª§· §£ §³§¡§­§°§¯ §¶§°§²§®§µ §æ§à§â§Þ§Ñ§ä §Õ§Ý§ñ §ã§Ò§à§â§Ñ §Ü§à§ß§ä§Ñ§Ü§ä§à§Ó §Ú §Ô§Ö§ß§Ö§â§Ñ§è§Ú§Ú §Ý§Ú§Õ§à§Ó §¯§¡§º §¬§¡§´§¡§­§°§¤ §±§°§³§®§°§´§²§ª§´ §¦ §¥§¦§®§°
  • 9. §¤§°§£§°§²§Á§´ 58% §±§°§­§¾§©§°§£§¡§´§¦§­§¦§« ?§²§Ö§Ü§Ý§Ñ§Þ§Ñ §Þ§Ñ§ê§Ú§ß§í, §Ô§Õ§Ö §ñ §Þ§à§Ô§å §ß§Ñ§ã§ä§â§à§Ú§ä§î §è§Ó§Ö§ä, §Ú§ß§ä§Ö§â§î§Ö§â §Ú §Õ§â§å§Ô§Ú§Ö §à§á§è§Ú§Ú, §Õ§Ý§ñ §Þ§Ö§ß§ñ §Ú§ß§ä§Ö§â§Ö§ã§ß§Ö§Ö? §¢§Ý§Ñ§Ô§à§Õ§Ñ§â§ñ §Ú§ß§ä§Ö§â§Ñ§Ü§ä§Ú§Ó§ß§à§Û §â§Ö§Ü§Ý§Ñ§Þ§Ö: ? §ª§ß§ä§Ö§â§Ö§ã §á§à§Ó§í§ê§Ñ§Ö§ä§ã§ñ §ß§Ñ 33% ? §£§à§ã§á§â§Ú§ñ§ä§Ú§Ö §Ò§â§Ö§ß§Õ§Ñ §Ü§Ñ§Ü §Ó§í§ã§à§Ü§à§Ü§Ý§Ñ§ã§ã§ß§à§Ô§à §ß§Ñ 16% ? §¨§Ö§Ý§Ñ§ß§Ú§Ö §å§Ù§ß§Ñ§ä§î §Ò§â§Ö§ß§Õ §ß§Ñ 25% * (phd, The Power of Touch in Media, 2014)
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  • 11. §µ §¯§¡§³ §µ§¨§¦ §¦§³§´§¾ §¬§²§µ§´§½§¦ §¬§¦§«§³§½! §®§Ú§ß§Ú-§³§Ñ§Û§ä Seat Leon, §ª§ä§Ñ§Ý§Ú§ñ §¥§Ý§ñ §á§à§Õ§Õ§Ö§â§Ø§Ü§Ú §Ù§Ñ§á§å§ã§Ü§Ñ §ß§à§Ó§à§Û §Þ§à§Õ§Ö§Ý§Ú Seat §Þ§í §ã§à§Ù§Õ§Ñ§Ý§Ú §á§à§Ý§ß§à§ã§ä§î§ð §Ú§ß§ä§Ö§â§Ñ§Ü§ä§Ú§Ó§ß§í§Û §Þ§Ú§ß§Ú-§ã§Ñ§Û§ä. §±§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ú §Ý§Ú§ã§ä§Ñ§Ý§Ú §æ§à§ä§à§Ô§Ñ§Ý§Ö§â§Ö§ð, §Þ§Ö§ß§ñ§Ý§Ú §è§Ó§Ö§ä §Ü§å§Ù§à§Ó§Ñ §Þ§Ñ§ê§Ú§ß§í §Ú §â§Ñ§ã§ã§Þ§Ñ§ä§â§Ú§Ó§Ñ§Ý§Ú §Ö§× §ã§à §Ó§ã§Ö§ç §ã§ä§à§â§à§ß. §¶§à§â§Þ§Ñ Infiniti, §¬§Ú§ä§Ñ§Û §±§à§Ý§ß§à§ï§Ü§â§Ñ§ß§ß§í§Û §æ§à§â§Þ§Ñ§ä §Õ§Ý§ñ §ã§Ò§à§â§Ñ §Ü§Ñ§é§Ö§ã§ä§Ó§Ö§ß§ß§í§ç §Ü§à§ß§ä§Ñ§Ü§ä§à§Ó. §¸§Ö§Ý§î§ð §Ü§Ñ§Þ§á§Ñ§ß§Ú§Ú §Ò§í§Ý§à §å§Ó§Ö§Ý§Ú§é§Ú§ä§î §ã§à§Ò§â§Ñ§ä§î §Þ§Ñ§Ü§ã§Ú§Þ§å§Þ §Ý§Ú§Õ§à§Ó §Þ§Ö§â§à§á§â§Ú§ñ§ä§Ú§ñ. §²§Ú§é §Þ§Ö§Õ§Ú§Ñ, §â§Ñ§Ù§â§Ñ§Ò§à§ä§Ñ§ß§ß§í§Ö §Ó Gameloft
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