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GAMIFICATION THE TRUTH ABOUT
Gamification (n) - the process of adding 
games or gamelike elements to something 
(as a task) so as to encourage participation.
GAMES 
ARE FUN. BORING STUFF ISNT.
TO THE MADNESS METHOD
PREBUILT SOLUTIONS 
BigDoor
1. Gamification 
doesnt need to 
be huge.
1. Gamification 
doesnt need to 
be huge. 
2. Your audience 
defines what fun 
actually means.
 
 
CASE STUDY
THE AUDIENCE 
Millennials, roughly ages 18 - 30, 
who like news but dont read it.
THE IDEA 
Make the news interactive, so 
people have to engage with it 
(making it more exciting).
THE SOLUTION 
A trivia game that allows people 
to play the news rather than 
reading it.
POWERUPS
THANKS
 
 
newsup.me/baltimore-innovation-week-2014

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