Gamify this!
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Gamification can be an overhyped concept or a useful mechanic for driving behavior change. It works by motivating people using game elements like status, achievement, rewards, and competition. When applied properly with clear goals, feedback cycles, and challenges, gamification can maintain user engagement over time. Examples discussed include using game mechanics to encourage healthy behaviors, fundraising, and learning. However, gamified platforms may need to continually evolve to prevent user fatigue. Intrinsic motivators may also need to complement extrinsic game rewards for long-term sustainability.
![Gamification
A. Over-hyped tosh:
#hypedtosh
B. Useful mechanic for driving behaviour:
#behaveMan
C. Just classic application and UX design:
#UXinnit
@b33god
Gamification: over hyped tosh or useful mechanic for driving
behaviour? Or just good application design as always has
been, or good user experience design [ask audience and
vote on twitter hashtag #gamifythis #NFPtweetup]
Classic app design and user experience design is often about
simplification. Whereas Gamification often introduces an
*extra* layer or experience for users so that they can
challenge themselves or others to come out on top.
Young people have been raised with games as a major form
of entertainment. They expect fast-paced action and
continuous incremental reinforcement, to capture their
attention, you need to get how games are played](https://image.slidesharecdn.com/gamifythis-130314155824-phpapp01/85/Gamify-this-2-320.jpg)
![Motivators
Instrinsic vs Extrinsic
@b33god
Extrinsic motivation produces quick behavior changes in the
student, but typically, these changes are temporary and last
only as long as the reward is available.
Some extrinsically motivated students are only learning
material to earn the reward, and might not fully absorb the
new information.
Intrinsic motivation is characterized by fascination with a
subject, and learning something for the sense of
accomplishment it provides.
Life as a Teenager - AllPsychologyCareers.com
Since the activity is generating the motivation, it is mostly
self-sustaining for as long as the child wants to continue the
activity.
Motivating Learning in Young Children - nasponline.org
[thanks to Noam and Utku from MintDigital http://mintdigital.com/
for these quotes]](https://image.slidesharecdn.com/gamifythis-130314155824-phpapp01/85/Gamify-this-3-320.jpg)
Gamify this!
- 1. Gamify This! Damien Austin-Walker Head of Digital @vinspired @b33god damien@vinspired.com @b33god
- 2. Gamification A. Over-hyped tosh: #hypedtosh B. Useful mechanic for driving behaviour: #behaveMan C. Just classic application and UX design: #UXinnit @b33god Gamification: over hyped tosh or useful mechanic for driving behaviour? Or just good application design as always has been, or good user experience design [ask audience and vote on twitter hashtag #gamifythis #NFPtweetup] Classic app design and user experience design is often about simplification. Whereas Gamification often introduces an *extra* layer or experience for users so that they can challenge themselves or others to come out on top. Young people have been raised with games as a major form of entertainment. They expect fast-paced action and continuous incremental reinforcement, to capture their attention, you need to get how games are played
- 3. Motivators Instrinsic vs Extrinsic @b33god Extrinsic motivation produces quick behavior changes in the student, but typically, these changes are temporary and last only as long as the reward is available. Some extrinsically motivated students are only learning material to earn the reward, and might not fully absorb the new information. Intrinsic motivation is characterized by fascination with a subject, and learning something for the sense of accomplishment it provides. Life as a Teenager - AllPsychologyCareers.com Since the activity is generating the motivation, it is mostly self-sustaining for as long as the child wants to continue the activity. Motivating Learning in Young Children - nasponline.org [thanks to Noam and Utku from MintDigital http://mintdigital.com/ for these quotes]
- 4. The Mechanics Status Achievement Reward Competition @b33god What is the definition for gamification? Motivating people using the mechanics of status, achievement, reward, and competition. The idea of 'Levelling up, and leaving you hanging for more so you want to come back. Badges showing different levels of achievement linking into status, progress bars and meters, points and other rewards that can be earned, loyalty awards, and leaderboards. What really makes people engage in games is the human desire to compete, against others and against themselves.
- 5. The elements Feedback cycles maintain engagement Clear goals: empowering to achieve Narrative: compelling Challenging but achievable @b33god Works better when applied to lots of small actions. Slight motivational triggers and rewards have more proportional effect than a big motivational trigger or reward for a big action. Continuous incremental reinforcement keeps the person engaged and 'playing'
- 6. Green Shield Stamps @b33god Green Shield Stamps were a sales promotion or incentive loyalty scheme using trading stamps, designed to encourage or reward shopping, by being able to buy gifts. Founded in 1958 they ran until 1991
- 7. Fords SmartGauge @b33god SmartGauge with EcoGuides unique design uses two, high- resolution, full-color liquid crystal display (LCD) screens on either side of the analog speedometer that can be configured to show different levels of information, including fuel and battery power levels, average and instant miles-per-gallon. Growing leaves and vines track and reward the drivers efficiency This is a very fitting use of Gamification as it is highly relevant to and fully integrated into the environment it is used in dashboard. I cannot find any statistics from Ford on how successful they think it's been in encouraging smarter and more efficient driving.
- 8. Piano Stairs @b33god Piano Stairs - a nudge or changing the incentive? Is it sustainable or does the fun wear off? http://www.youtube.com/watch?v=2lXh2n0aPyw
- 9. Foursquare Started out as Dodgeball - then revived as Foursquare with gamified elements. @b33god Number of users is not increasing. It had reached a plateau since Aug of 2012 Do users eventually get tired of games and stop playing? Do gamified platforms need to continually evolve and introduce new features to maintain engagement and use? For longer term sustainability do we need to use game mechanics alongside more intrinsic and real world motivators?
- 10. App-tivism @b33god Greenpeace's campaign to lobby Volkswagon to become more eco-friendly Over 2 years they got 520,683 petition signatures to pressure Volkswagon to make greener cars Part game and part PR. Is the Jedi training application gamified or simply a game in the truer sense to engage potential supporters and motivate them to sign the petition? Is there a difference?!
- 11. Coppafeel @b33god copperfeel.org The app aims to instill a long-term habit of breast checking. Based on research from psychology and behavioral economics Users receive a photo message each month from a different celeb or image. The app also houses a feature where you can get your friends or partner involved by making them your boob buddy. You ask them to take some photos, and they pop up on your phone each month. They reported getting great fundraising results when they set up leagues between universities - it spurred them all on to try and beat each other.
- 12. Kickit @b33god Simply input your quit date and a few other details and kickit will tell you how much you've saved and how long you've quit for. Add some incentives to help you kick the habit. Kickit will tell you exactly how many days you need to quit smoking for until you reach that goal. Incentives can be something like saving up to buy an iPad. Kickit will also tell you how your health is improving. Starting with frequent updates that help inspire you to continue with your goal.
- 13. Re-Mission @b33god Game for young cancer patients. "The issue of medication adherence is a complex problem for teens and young adults with cancer. They typically have numerous prescriptions that change frequently and have quite toxic adverse effects. These young people need intense support to help make medication adherence a priority. In the randomized trial, patients who played Re-Mission were more likely to adhere to their oral medications. Not only did they enjoy the game, but their improved adherence may possibly lead to improvements in overall survival. - Tina Baggott, RN, PhD, PNP-BC, CPON University of California San Francisco, Assistant Professor
- 14. Free Rice @b33god If you get it right, you get a harder question. If you get it wrong, you get an easier question. For each answer you get right, they donate 10 grains of rice to the United Nations World Food Program: http://www.wfp. org/?utm_source=freerice. com&utm_medium=link&utm_campaign=fr_hp_link
- 15. Big Mouth @b33god BigMouth is a discussion forum which uses badges and leaderboards to incentivise posting, commenting and other actions on the site. http://bigmouth.vinspired.com Also take a look at crowdfunding which uses badges, progress bars and 'levels' of investment. http://www.indiegogo.com/ http://www.kickstarter.com/ http://vinspired.com/igniter
- 16. Gamifying Donations @b33god http://www.thebudge.com/ (USA) Similar UK platforms: https://www.givey.com/ Select a charity to support, connect account to your social networks. You can donate to a user's supported charity via the website, SMS or by Tweeting amount and including user's 'Givey Tag'. http://www.guess2give.com/ Set up a sweepstake and challenge your friends to guess the result of your event
- 17. Hosted Gamification http://www.badgeville.com/ http://openbadges.org/ http://www.gigya.com/gamification/game- mechanics/ @b33god Mozilla open badges is free (and open), the other two cost. http://www.badgeville.com/ http://openbadges.org/ http://www.gigya.com/gamification/game-mechanics/