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Gamifying Volunteering - Cause Corps

R
Rachel May

This document proposes a solution called Cause Corps to help volunteers and volunteering organizations. It suggests: 1) A reputation-based points system to track volunteer impact in two areas - causes and work types. 2) A progress bar system to guide new users and reward their learning and involvement. 3) A two-way rating system for volunteers and organizations to provide accountability and feedback. 4) Social features like leaderboards and groups to connect volunteers with similar interests. The goal is to better match volunteers' skills and motivations, measure impact, and increase engagement through gamification.

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Problem Volunteering: accountability, measuring impact, and rewarding participants Image Source: http-//melbournecommunitytoylibrary.org.au/blog/wp-content/uploads/2012/07/Hands-new-cropped
Potential Volunteers Want to trust that their efforts are well-spent. Metricising impact 1. Choose the manner in which they contribute 2. Maximise impact to their personal causes 3. Get a sense & record of achievement; feel like they moved the bar Accountability 4. Find the best organisations that match their cause and work style Increasing learnability 5. Makes entry level experience clear and accessible 6. Provide background information, event on-boarding and feedback Image Source: http-//3.bp.blogspot.com/
Volunteering Organisations Want an easy, low-cost way to manage volunteers. Metricising impact Prove the organisations efficacy to their cause Have a user-originated measure of effectiveness Accountability Want appropriately skilled and motivated volunteers Want a way to reward volunteers Increasing learnability Leverage an existing community of volunteers Automate management of events and people Image Source: http-//seanheritage.com/
Solution Cause Corps. ! A website for volunteers to find volunteering initiatives that match the causes they care about and the way that they want to work. A way to crowd-review volunteering organisations. ! A place for organisations to post events and find reputable volunteers. A service to reduce the cost/ augment ability to of provide a rewarding volunteering experience. ! A system for mutually tracking the impact of both parties toward their shared causes.
Player Types Involved Initially caters for Explorers and Achievers. Design focus at launch is on thesingle player experience, highlighting types of activities volunteers can do from home before moving to bigger commitments Helps to solve empty bar problem ! Subsequently then builds on Socialisers, leveraging data gathered to match them. Image Source: 8. www.freevector.com_V2
Game mechanics ! ! Increasing learnability The sign up wizard has a simple XP system represented as a progress bar. Volunteers: encourages new-to-site to explore available events; through to volunteering for their first event Organisations: encourages new-to-site to post an event; through to creating a profile page about their organisation
Game mechanics Metricising impact & accountability - Explorers & Achievers (first) Upon completing an event, both the user and the organisation rate each other via an online feedback form. A reputation point is then added to both the below categories Causes, such as environmental, animals, health, et al. Work Type, such as work @ home, manual work, face-to-face, et al. ! Both users and organisations can see their overall reputation as made up by these two categories.
Your%work%types% Examples The website lists the users top three causes and work types. Face7to7face" O鍖ce"Work" Other" Animals" Human"Rights" Do"@"Home" Children" ! Later functionality would provide drilldown charting. Other" 0" 5" 10" 15" 20" 25" 30" 35" Your%causes% Children" Human"Rights" Other" Do"@"Home" O鍖ce"Work" Animals" FaceAtoAface" Other" 0" 5" 10" 15" 20" 25" 30" 35"
Game mechanics Metricising impact & accountability - Achievers (later) Award badges for progress within each cause and each work type Badge awarded at increasing scale, (e.g. 1, 3, 5, 8, 15, 25 reputation points in category) Miscellaneous badges e.g. based on overall frequency, overall number, streaks
! Game mechanics ! ! Social aspects News/event feeds Personalised pages Follow organisations Suggest volunteers to each other based on: similar badges, causes, work types, locations Create specialised leaderboards for: each cause each work type each cause/work type combination and further refine/filter the leaderboard by geographical area as the user base scales
Cause Corps: Summary Metricising impact Reputation-based point system on two vectors - cause and work type Increasing Learnability Progress bar/XP system for new-to-site users to direct behaviour and reward progress Accountability Creating a two-way system of ratings allows volunteers to hold organisations accountable; and vice versa. Organisations can see how many people rated them positively/negatively for a given event, but not who exactly. Socialising those with the same causes and work styles Social mid-game, comparing oneself to others in similar categories End game Volunteers above a certain level are invited to start creating their own causes and running them
Appendix
User Actions Phase 1: Learn: Sign up/Learning to Use Explore the possibilities; commit to signing up for the first event Phase 2: Build reputation Build experience, status, reputation; against your causes and work types. Phase 3: Participate Compare, share, get involved in the community Phase 4: Create Create own volunteering causes and events.

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Gamifying Volunteering - Cause Corps

  • 1. Problem Volunteering: accountability, measuring impact, and rewarding participants Image Source: http-//melbournecommunitytoylibrary.org.au/blog/wp-content/uploads/2012/07/Hands-new-cropped
  • 2. Potential Volunteers Want to trust that their efforts are well-spent. Metricising impact 1. Choose the manner in which they contribute 2. Maximise impact to their personal causes 3. Get a sense & record of achievement; feel like they moved the bar Accountability 4. Find the best organisations that match their cause and work style Increasing learnability 5. Makes entry level experience clear and accessible 6. Provide background information, event on-boarding and feedback Image Source: http-//3.bp.blogspot.com/
  • 3. Volunteering Organisations Want an easy, low-cost way to manage volunteers. Metricising impact Prove the organisations efficacy to their cause Have a user-originated measure of effectiveness Accountability Want appropriately skilled and motivated volunteers Want a way to reward volunteers Increasing learnability Leverage an existing community of volunteers Automate management of events and people Image Source: http-//seanheritage.com/
  • 4. Solution Cause Corps. ! A website for volunteers to find volunteering initiatives that match the causes they care about and the way that they want to work. A way to crowd-review volunteering organisations. ! A place for organisations to post events and find reputable volunteers. A service to reduce the cost/ augment ability to of provide a rewarding volunteering experience. ! A system for mutually tracking the impact of both parties toward their shared causes.
  • 5. Player Types Involved Initially caters for Explorers and Achievers. Design focus at launch is on thesingle player experience, highlighting types of activities volunteers can do from home before moving to bigger commitments Helps to solve empty bar problem ! Subsequently then builds on Socialisers, leveraging data gathered to match them. Image Source: 8. www.freevector.com_V2
  • 6. Game mechanics ! ! Increasing learnability The sign up wizard has a simple XP system represented as a progress bar. Volunteers: encourages new-to-site to explore available events; through to volunteering for their first event Organisations: encourages new-to-site to post an event; through to creating a profile page about their organisation
  • 7. Game mechanics Metricising impact & accountability - Explorers & Achievers (first) Upon completing an event, both the user and the organisation rate each other via an online feedback form. A reputation point is then added to both the below categories Causes, such as environmental, animals, health, et al. Work Type, such as work @ home, manual work, face-to-face, et al. ! Both users and organisations can see their overall reputation as made up by these two categories.
  • 8. Your%work%types% Examples The website lists the users top three causes and work types. Face7to7face" O鍖ce"Work" Other" Animals" Human"Rights" Do"@"Home" Children" ! Later functionality would provide drilldown charting. Other" 0" 5" 10" 15" 20" 25" 30" 35" Your%causes% Children" Human"Rights" Other" Do"@"Home" O鍖ce"Work" Animals" FaceAtoAface" Other" 0" 5" 10" 15" 20" 25" 30" 35"
  • 9. Game mechanics Metricising impact & accountability - Achievers (later) Award badges for progress within each cause and each work type Badge awarded at increasing scale, (e.g. 1, 3, 5, 8, 15, 25 reputation points in category) Miscellaneous badges e.g. based on overall frequency, overall number, streaks
  • 10. ! Game mechanics ! ! Social aspects News/event feeds Personalised pages Follow organisations Suggest volunteers to each other based on: similar badges, causes, work types, locations Create specialised leaderboards for: each cause each work type each cause/work type combination and further refine/filter the leaderboard by geographical area as the user base scales
  • 11. Cause Corps: Summary Metricising impact Reputation-based point system on two vectors - cause and work type Increasing Learnability Progress bar/XP system for new-to-site users to direct behaviour and reward progress Accountability Creating a two-way system of ratings allows volunteers to hold organisations accountable; and vice versa. Organisations can see how many people rated them positively/negatively for a given event, but not who exactly. Socialising those with the same causes and work styles Social mid-game, comparing oneself to others in similar categories End game Volunteers above a certain level are invited to start creating their own causes and running them
  • 13. User Actions Phase 1: Learn: Sign up/Learning to Use Explore the possibilities; commit to signing up for the first event Phase 2: Build reputation Build experience, status, reputation; against your causes and work types. Phase 3: Participate Compare, share, get involved in the community Phase 4: Create Create own volunteering causes and events.