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BLOGGING
FOR BUSINESS
8th Annual Celebration of FestivAll
October 16, 2013
PHYLLIS GARLAND
Chief Creative Officer
Garland Web Design & Marketing Services
www.phyllisgarland.com
WHO IS PHYLLIS GARLAND?






Love all things techie
Love all things WordPress
Marketing consultant
Teacher and workshop facilitator
Licensed Facilitator for Get Clients Now! 
28-Day Marketing Program for
Professionals, Consultants and Coaches
WHY BLOG?
 Establish relationship with your readers and prospective
clients
 Establish yourself as a thought leader or expert in your
industry
 Get found online  Rank higher in the search engines
 Express yourself
 Your competition is blogging
 Make $$$
 Fame & Fortune
 Fun!!
WHAT SHOULD I BLOG ABOUT?
 Industry news
 Customer based questions
 How to guides
 Poll or a Survey
 Interview
 Create list ie.
SAMPLE LISTS:
Top 10 Reasons to Hire an Attorney to Write a Will
5 Sure-Fire Ways to Get More Comments on your Blog
Discover the 7 Essential Elements That Guarantee Financial
Freedom
WHAT SHOULD I BLOG ABOUT?
 Link to useful information
 Event Announcement
 Giving back
 Company news
 Guest post/Partner post
 Photo post
 Recurring Theme
SAMPLE: Monday Marketing Madness
Tuesdays Tips or Spicy Friday
Friday Fun or Thursday Throwback
HOW OFTEN?

Every Day
Keep the conversation going











Ask for comments
Thank people for commenting
Get to know your readers
Answer all questions
Respond to feedback
Reward good remarks
Keep your peeps involved
Dont distract them
Fight Spam - use Akismet plugin
Measure, improve, and repeat
PLUGINS













BuddyPress
Digg Digg
Follow Button for FeedBurner
Gravity Forms
MailChimp Widget
Mobile Website Builder for WordPress by DudaMobile
Next Gen Gallery
Social Media Widget
Testimonials Widget by Michael Cannon
TweetMeMe
Wordfence Security
Nrelate
Blogging for Business Presentation for  8th Annual of Celebration - Festiv'All 2013
BLOGGING PLATFORMS






WORDPRESS
BLOGGER
TUMBLR
TYPEPAD
DELICIOUS
WORDPRESS.COM vs.
WORDPRESS.ORG
 WORDPRESS.com is free but limited as far as
customization.
 WORDPRESS.org is self-hosted. You pay for monthly
hosting fees but is customizable
 WordPress takes care of 80-90% of the mechanics of
Search Engine Optimization (SEO)
IS BLOGGING RIGHT FOR YOU?





Do you like to write?
Do you have time to write?
Is your business your passion?
Do you have something to say?
WORK WITH PHYLLIS
 Private sessions
 Learn WordPress in a Day  Friday, November 15th
http://www.meetup.com/WordPress-For-Business-orPleasure/events/142932522/
 Peninsula Blogging Club every Tuesday in San Mateo
http://www.meetup.com/WordPress-For-Business-orPleasure
 Get Clients Now!  28 Day Marketing Program
starts November 5th
 For more information go to: phyllisgarland.com
LETS GET SOCIAL





phyllis@phyllisgarland.com
TWITTER: @phyllisgarland
www.meetup.com/WordPress-For-Business-or-Pleasure
https://www.facebook.com/PhyllisGarlandMarketingServices
Phyllis Garland
Chief Creative Officer
Garland Web Design & Marketing Services
www.phyllisgarland.com

More Related Content

Blogging for Business Presentation for 8th Annual of Celebration - Festiv'All 2013

  • 1. BLOGGING FOR BUSINESS 8th Annual Celebration of FestivAll October 16, 2013
  • 2. PHYLLIS GARLAND Chief Creative Officer Garland Web Design & Marketing Services www.phyllisgarland.com
  • 3. WHO IS PHYLLIS GARLAND? Love all things techie Love all things WordPress Marketing consultant Teacher and workshop facilitator Licensed Facilitator for Get Clients Now! 28-Day Marketing Program for Professionals, Consultants and Coaches
  • 4. WHY BLOG? Establish relationship with your readers and prospective clients Establish yourself as a thought leader or expert in your industry Get found online Rank higher in the search engines Express yourself Your competition is blogging Make $$$ Fame & Fortune Fun!!
  • 5. WHAT SHOULD I BLOG ABOUT? Industry news Customer based questions How to guides Poll or a Survey Interview Create list ie. SAMPLE LISTS: Top 10 Reasons to Hire an Attorney to Write a Will 5 Sure-Fire Ways to Get More Comments on your Blog Discover the 7 Essential Elements That Guarantee Financial Freedom
  • 6. WHAT SHOULD I BLOG ABOUT? Link to useful information Event Announcement Giving back Company news Guest post/Partner post Photo post Recurring Theme SAMPLE: Monday Marketing Madness Tuesdays Tips or Spicy Friday Friday Fun or Thursday Throwback
  • 8. Keep the conversation going Ask for comments Thank people for commenting Get to know your readers Answer all questions Respond to feedback Reward good remarks Keep your peeps involved Dont distract them Fight Spam - use Akismet plugin Measure, improve, and repeat
  • 9. PLUGINS BuddyPress Digg Digg Follow Button for FeedBurner Gravity Forms MailChimp Widget Mobile Website Builder for WordPress by DudaMobile Next Gen Gallery Social Media Widget Testimonials Widget by Michael Cannon TweetMeMe Wordfence Security Nrelate
  • 12. WORDPRESS.COM vs. WORDPRESS.ORG WORDPRESS.com is free but limited as far as customization. WORDPRESS.org is self-hosted. You pay for monthly hosting fees but is customizable WordPress takes care of 80-90% of the mechanics of Search Engine Optimization (SEO)
  • 13. IS BLOGGING RIGHT FOR YOU? Do you like to write? Do you have time to write? Is your business your passion? Do you have something to say?
  • 14. WORK WITH PHYLLIS Private sessions Learn WordPress in a Day Friday, November 15th http://www.meetup.com/WordPress-For-Business-orPleasure/events/142932522/ Peninsula Blogging Club every Tuesday in San Mateo http://www.meetup.com/WordPress-For-Business-orPleasure Get Clients Now! 28 Day Marketing Program starts November 5th For more information go to: phyllisgarland.com
  • 15. LETS GET SOCIAL phyllis@phyllisgarland.com TWITTER: @phyllisgarland www.meetup.com/WordPress-For-Business-or-Pleasure https://www.facebook.com/PhyllisGarlandMarketingServices Phyllis Garland Chief Creative Officer Garland Web Design & Marketing Services www.phyllisgarland.com