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Gartner AADI 2010 Sponsor Presentation

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Pascal Winckel
Pascal Winckel

Sponsor presentation about the 2010 Gartner Application Architecture, Development & Integration Summit (Nov 15-17 in Los Angeles) www.gartner.com/us/aadi

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Gartner Application Architecture, Development & Integration Summit Cloud, SOA, and Applications Overhaul: Powering the Agile Enterprise November 15 17, 2010 I JW Marriott at LA Live I Los Angeles, CA The years must-attend event for application leaders.
Gartner.com searches Cloud computing is #1 issue on IT leaders minds BPM, SOA, SaaS, EA in top 20 g.com searches
Gartner Client Inquiries - Hot apps topics
Pre-event survey Broad Topic Areas Source: AADI pre-event survey. All users interested in attending
Pre-event survey Top 20 Detailed Topics Topic % Very High or High Interest Aligning IT and Business 85% Application Strategy 83% Better collaborating with your business counterparts 72% The Future of Application Integration 71% The Future of Application Development 71% Getting Buy-in from Business & Executives 71% EA and SOA 70% EA and Application Development 70% Advanced SOA practices 69% Architecting applications for the Cloud 69% Data Integration / Information Integration 67% Application Modernization & Overhaul 65% Cloud standards 65% Application Platform-as-a-service (APaaS) 65% IT/Application Governance 65% Cloud Security 64% Managing change and achieving organizational adoption 64% The Future of SOA 64% Application Lifecycle Management 64%
Theme Cloud, SOA, and Applications Overhaul: Powering the Agile Enterprise As an application leader, you must plan for the rapid emergence of cloud , further integrate SOA , and overhaul your application portfolios in order to reduce escalating costs and free up resources to support growth and innovation in a more agile, collaborative way.
Keynotes & semi-keynotes Jeff Schulman The 3 must-have building blocks of a modern application strategy Keith Ferrazzi Whos got your back Building great relationships Cloud visionary (to be confirmed) Gartner Semi-keynotes Cloud Computing Scenario: Separating Hype from Reality G. Phifer, D. Smith The Real Business of IT: How Application Leaders Create and Communicate Business Value Richard Hunter
Tracks 1. Organization, Governance and Application Overhaul: People and Practices . Application overhaul, modernization . Application Portfolio Management . App / AD governance . App organization, change management . TCO of applications 2. Cloud Computing: The Why, When and How of Adoption . Cloud security, standards . Cloud development & architecture . Cloud and SaaS vendors . Infrastructure-as-a-service . Web user Experience, portals 3. Succeeding With SOA: Creating Value Today and Options for Tomorrow . Advanced SOA . SOA governance . Web-oriented, Event-driven architectures . Service design and reuse . Business value of SOA 4. Next-Generation AD: How Services, Agile & Cloud Simplify Enterprise Solutions . Agile methodologies . Web & Cloud development . Application Testing, Quality and Lifecycle Management . Mobile development . Collaboration (with architects, analysts, business users) 5. Application Platforms for the Cloud-Aware Enterprise . Application Platform as a Service . Mobile computing . Event processing & BPM . Open Source 6. Application Integration: Secret Sauce for Successful Applications, SOA and Cloud Services . Cloud & SaaS integration, Integration-as-a-service . B2B integration . Composite applications . Data Integration & MDM . Managed File Transfer
New and Notable in 2010 Whats New in 2010? 33 Gartner analysts/100+ sessions in 3 days (Mon-Wed) Dedicated cloud computing track Increased agile, modernization content Alignment with Gartner Research Key Initiatives: Cloud Computing, Application overhaul 50+ brand new analyst sessions, 75% new Gartner content 8 drill-down workshops 12 practitioner case study sessions 60 roundtables on topics, industries and roles including new advanced roundtables 11 new Magic Quadrants, Marketscopes & Hype Cycles presented New, shorter faster-paced Net IT Out, Rapid-Fire Sessions New Gartner poster giveaway 15 hours of networking time including Power Networking Forum, Networking Bkfst Recommended agendas (virtual tracks) tailored to specific roles, topics, experience levels Ability for attendees to search sponsors by product category in Agenda Builder
Target Attendance Attendance Goal: 800+, > 10% growth vs 2009 Attendance as of 8/16: 50% higher than 2009 at same time Who Should Attend Application architects and enterprise architects Application development leaders Application integration leaders Application portfolio managers Web services and Web infrastructure managers Project managers & consultants implementing cloud, SOA and applications Top Industry Sectors 23% Financial Services 22% Govt/PS 14% Healthcare 8% Manufacturing 7% IT/Telecoms 6% Energy/Utilities Job Title 6% C-level 10% VP 18% Director 30% Manager 16% Architect
Attendance sample from current attendees Amedisys, Inc. Managing Director Of Applications Development BOEING Senior System Architect Bridgeline Digital, Inc. Director Of Software Development California Employment Development Dptmnt Chief, Enterprise Architecture Office Capital One Director, IT Architecture DynCorp International Sr. IT Manager, Financial Applications eBay Director, Application Architecture ExxonMobil Global Services Company System Integration Domain Architect Federal Home Loan Bank of San Francisco Vice President Infrastructure And Operations Federal Home Loan Bank of New York Manager, Development Services GE Sales Finance Chief Information Officer Herman Miller, Inc. Shared Service Application Senior Manager MCKESSON Sr Director National Information center Asst. Director General Peace Corps Director Of Application Systems PFIZER Manager Infrastructure PNC Bank Solution Director Rite Aid Vice President Information System Development Shell Applications Architect The Coca Cola Company Architect Wright Express VP, Development
Marketing Campaign - Overall strategy Leverage hot topics (cloud, integration...) Emphasize new content Leverage strong alignment with Gartner key initiatives Differentiated messaging to various sub-roles, industries Increased focus on application decision-makers Drive strong national AND regional audience Strong co-marketing partnerships
Marketing Campaign Snapshot Direct Mail, E-mail & E-newsletter Series PR Web & New Media Search Engine Marketing Ad banners on relevant portals Social Media (LinkedIn group, Gartner blogs) Gartner Research Sales & Account Managers Strong sales engagement, Webinars, Local Briefings, Telemarketing Media Partners Confirmed: Pending: App Devlpt Trends, Architecture & Governance, IASA, OASIS, Cloud computing, ganthead, SOA World, SD Times... External List Rentals/Paid Online/Lead Generation
Gartner/Sponsor Co-marketing program Leverage Gartner Brand to publicize your presence Gain additional free conference passes* 1 pass if you send an email to 2,500 or more 1 free pass for each registrant with your priority code (excludes staff) Extend a $300 discount to your clients/prospects who register Turnkey marketing pieces (no need to create new custom pieces) Customizable e-mail template for inviting your clients/prospects (sent through a 3rd party vendor on your behalf) Event logo & description Conference brochure PDF to send to clients Web banners to post on your web-site PR Toolkit with sample press release *Free passes only available until October 18
Sponsor value proposition AADI is the Gartner summit where you can meet and interact with application leaders, architects, and decision-makers involved in cloud, SOA, and application strategies Must attend event for any vendor with offerings in: Cloud computing SOA and emerging architectures Application & web development Application modernization Application/data/process Integration B2B and Multi-enterprise integration Event processing Managed File Transfer
End-User Event Experience Gartner advice Gartner presentations Analyst One-on-Ones Solutions Solution showcase Solution Provider Sessions Best practices Networking Roundtables Case studies Learn Analyze Compare Decide
Key Benefits of Event sponsorship Lead generation Brand impact Attendee interaction Solutions education Analyst exposure Turnkey packages Standard Booth Dedicated showfloor times Conference passes Speaking opportunities Additional Marketing & Promotional opportunities Room drops Program guide ads PR toolkits And more!...
Contacts Conference Chair Jeff Schulman Sr. Program Director Pascal Winckel 203.316.6101 or [email_address] Marketing Manager Danielle Greenstein 203.316.3895 or danielle.greenstein@gartner.com Sales Account Executive Jim Fama & John Speaker A-M companies 203 455 0654 [email_address] N-Z companies 203 316 6931 or [email_address]
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Gartner AADI 2010 Sponsor Presentation

  • 1. Gartner Application Architecture, Development & Integration Summit Cloud, SOA, and Applications Overhaul: Powering the Agile Enterprise November 15 17, 2010 I JW Marriott at LA Live I Los Angeles, CA The years must-attend event for application leaders.
  • 2. Gartner.com searches Cloud computing is #1 issue on IT leaders minds BPM, SOA, SaaS, EA in top 20 g.com searches
  • 3. Gartner Client Inquiries - Hot apps topics
  • 4. Pre-event survey Broad Topic Areas Source: AADI pre-event survey. All users interested in attending
  • 5. Pre-event survey Top 20 Detailed Topics Topic % Very High or High Interest Aligning IT and Business 85% Application Strategy 83% Better collaborating with your business counterparts 72% The Future of Application Integration 71% The Future of Application Development 71% Getting Buy-in from Business & Executives 71% EA and SOA 70% EA and Application Development 70% Advanced SOA practices 69% Architecting applications for the Cloud 69% Data Integration / Information Integration 67% Application Modernization & Overhaul 65% Cloud standards 65% Application Platform-as-a-service (APaaS) 65% IT/Application Governance 65% Cloud Security 64% Managing change and achieving organizational adoption 64% The Future of SOA 64% Application Lifecycle Management 64%
  • 6. Theme Cloud, SOA, and Applications Overhaul: Powering the Agile Enterprise As an application leader, you must plan for the rapid emergence of cloud , further integrate SOA , and overhaul your application portfolios in order to reduce escalating costs and free up resources to support growth and innovation in a more agile, collaborative way.
  • 7. Keynotes & semi-keynotes Jeff Schulman The 3 must-have building blocks of a modern application strategy Keith Ferrazzi Whos got your back Building great relationships Cloud visionary (to be confirmed) Gartner Semi-keynotes Cloud Computing Scenario: Separating Hype from Reality G. Phifer, D. Smith The Real Business of IT: How Application Leaders Create and Communicate Business Value Richard Hunter
  • 8. Tracks 1. Organization, Governance and Application Overhaul: People and Practices . Application overhaul, modernization . Application Portfolio Management . App / AD governance . App organization, change management . TCO of applications 2. Cloud Computing: The Why, When and How of Adoption . Cloud security, standards . Cloud development & architecture . Cloud and SaaS vendors . Infrastructure-as-a-service . Web user Experience, portals 3. Succeeding With SOA: Creating Value Today and Options for Tomorrow . Advanced SOA . SOA governance . Web-oriented, Event-driven architectures . Service design and reuse . Business value of SOA 4. Next-Generation AD: How Services, Agile & Cloud Simplify Enterprise Solutions . Agile methodologies . Web & Cloud development . Application Testing, Quality and Lifecycle Management . Mobile development . Collaboration (with architects, analysts, business users) 5. Application Platforms for the Cloud-Aware Enterprise . Application Platform as a Service . Mobile computing . Event processing & BPM . Open Source 6. Application Integration: Secret Sauce for Successful Applications, SOA and Cloud Services . Cloud & SaaS integration, Integration-as-a-service . B2B integration . Composite applications . Data Integration & MDM . Managed File Transfer
  • 9. New and Notable in 2010 Whats New in 2010? 33 Gartner analysts/100+ sessions in 3 days (Mon-Wed) Dedicated cloud computing track Increased agile, modernization content Alignment with Gartner Research Key Initiatives: Cloud Computing, Application overhaul 50+ brand new analyst sessions, 75% new Gartner content 8 drill-down workshops 12 practitioner case study sessions 60 roundtables on topics, industries and roles including new advanced roundtables 11 new Magic Quadrants, Marketscopes & Hype Cycles presented New, shorter faster-paced Net IT Out, Rapid-Fire Sessions New Gartner poster giveaway 15 hours of networking time including Power Networking Forum, Networking Bkfst Recommended agendas (virtual tracks) tailored to specific roles, topics, experience levels Ability for attendees to search sponsors by product category in Agenda Builder
  • 10. Target Attendance Attendance Goal: 800+, > 10% growth vs 2009 Attendance as of 8/16: 50% higher than 2009 at same time Who Should Attend Application architects and enterprise architects Application development leaders Application integration leaders Application portfolio managers Web services and Web infrastructure managers Project managers & consultants implementing cloud, SOA and applications Top Industry Sectors 23% Financial Services 22% Govt/PS 14% Healthcare 8% Manufacturing 7% IT/Telecoms 6% Energy/Utilities Job Title 6% C-level 10% VP 18% Director 30% Manager 16% Architect
  • 11. Attendance sample from current attendees Amedisys, Inc. Managing Director Of Applications Development BOEING Senior System Architect Bridgeline Digital, Inc. Director Of Software Development California Employment Development Dptmnt Chief, Enterprise Architecture Office Capital One Director, IT Architecture DynCorp International Sr. IT Manager, Financial Applications eBay Director, Application Architecture ExxonMobil Global Services Company System Integration Domain Architect Federal Home Loan Bank of San Francisco Vice President Infrastructure And Operations Federal Home Loan Bank of New York Manager, Development Services GE Sales Finance Chief Information Officer Herman Miller, Inc. Shared Service Application Senior Manager MCKESSON Sr Director National Information center Asst. Director General Peace Corps Director Of Application Systems PFIZER Manager Infrastructure PNC Bank Solution Director Rite Aid Vice President Information System Development Shell Applications Architect The Coca Cola Company Architect Wright Express VP, Development
  • 12. Marketing Campaign - Overall strategy Leverage hot topics (cloud, integration...) Emphasize new content Leverage strong alignment with Gartner key initiatives Differentiated messaging to various sub-roles, industries Increased focus on application decision-makers Drive strong national AND regional audience Strong co-marketing partnerships
  • 13. Marketing Campaign Snapshot Direct Mail, E-mail & E-newsletter Series PR Web & New Media Search Engine Marketing Ad banners on relevant portals Social Media (LinkedIn group, Gartner blogs) Gartner Research Sales & Account Managers Strong sales engagement, Webinars, Local Briefings, Telemarketing Media Partners Confirmed: Pending: App Devlpt Trends, Architecture & Governance, IASA, OASIS, Cloud computing, ganthead, SOA World, SD Times... External List Rentals/Paid Online/Lead Generation
  • 14. Gartner/Sponsor Co-marketing program Leverage Gartner Brand to publicize your presence Gain additional free conference passes* 1 pass if you send an email to 2,500 or more 1 free pass for each registrant with your priority code (excludes staff) Extend a $300 discount to your clients/prospects who register Turnkey marketing pieces (no need to create new custom pieces) Customizable e-mail template for inviting your clients/prospects (sent through a 3rd party vendor on your behalf) Event logo & description Conference brochure PDF to send to clients Web banners to post on your web-site PR Toolkit with sample press release *Free passes only available until October 18
  • 15. Sponsor value proposition AADI is the Gartner summit where you can meet and interact with application leaders, architects, and decision-makers involved in cloud, SOA, and application strategies Must attend event for any vendor with offerings in: Cloud computing SOA and emerging architectures Application & web development Application modernization Application/data/process Integration B2B and Multi-enterprise integration Event processing Managed File Transfer
  • 16. End-User Event Experience Gartner advice Gartner presentations Analyst One-on-Ones Solutions Solution showcase Solution Provider Sessions Best practices Networking Roundtables Case studies Learn Analyze Compare Decide
  • 17. Key Benefits of Event sponsorship Lead generation Brand impact Attendee interaction Solutions education Analyst exposure Turnkey packages Standard Booth Dedicated showfloor times Conference passes Speaking opportunities Additional Marketing & Promotional opportunities Room drops Program guide ads PR toolkits And more!...
  • 18. Contacts Conference Chair Jeff Schulman Sr. Program Director Pascal Winckel 203.316.6101 or [email_address] Marketing Manager Danielle Greenstein 203.316.3895 or danielle.greenstein@gartner.com Sales Account Executive Jim Fama & John Speaker A-M companies 203 455 0654 [email_address] N-Z companies 203 316 6931 or [email_address]

Editor's Notes

  1. 09/30/10