Our monthly webinar for GatherUp gave an overview of new features and additions including Google review attribute monitoring, our Minimal review badge, social sharing updates and Direct Mode options. We also discussed review strategy and more.
2. June 2020 Webinar Agenda
Google attribute monitoring
Minimal Badge option
Social sharing 1st-party review icon
New Direct Mode options
News, notes & reminders
Q & A
4. What are Google Review Attributes?
Attribute: a quality or a feature regarded as a
characteristic or part of someone or something
Consumers can leave Critical or Positive
attributes with their review with simple clicks.
Biggest change to Google reviews in 2 years
5. Why Monitor Google Review Attributes?
Its valuable review content and context you need to know
Its content your prospects will look at
They are widespread in most service related categories now
Engagement is already high
Multiple future implications for Google search and presentation
Monitoring has launched on Pro plans and up, with more updates
on this being planned
11. Review attributes
A solution to rating-only
reviews?
Ease of entry/click
Expansion of content and
context
Increases review value from
5 to 25 data points
Many future possibilities
22. Left align Center align Right align
Links to your Review Widget page
Customize the rating and text color
Alignment options
Use in headers, footers, sidebars
36. Direct Mode Options
1. Allow you to ask for 3rd-party reviews only, no
link/button for 1st-party
2. Legacy Mode users can upgrade to our new
designs and keep the old process
55. Tags Summary
Any business can benefit from tags
Deeper dive for your business
Huge value add for agencies & resellers
Use tags to simplify, measure & improve
Use tags to market with Tag Widgets
Auto-tagging does it all for you (Pro)
https://gatherup.com/blog/the-power-of-tags-for-reviews/
56. Developing Your Review Strategy
Considerations: Reviews are like farming
Facebook is the conversation
1st-party reviews: Own, not rent
Specialty review sites
Employment review sites Glassdoor, Indeed
Regional and local review sites
Access > Plan > Execute > Iterate
https://gatherup.com/blog/developing-your-review-strategy/