Gayle While's Presentation at Mumbrella's Finance Marketing Summit
- 1. WHATS NEXT FOR FINANCIAL MARKETERS? Gayle While Clemenger BBDO Melbourne
- 2. CRISIS BRINGS OPPORTUNITY AND CHANGE - Chinese Proverb
- 3. BAD CORPORATE BEHAVIOUR DOMINATES FRONT PAGES
- 4. THE ROYAL COMMISSION SHIFTED FOCUS FROM BRANDS TO LEADERS
- 5. "Consumers need to be able to trust that the individual or the institution they are dealing with is putting their interests 鍖rst, second and third. The royal commission has shown that too often this has not been the case. Josh Frydenberg EVIDENCE PROVED WHAT PEOPLE ALWAYS BELIEVED TO BE TRUE
- 6. THE BIG 4 HAVE ALWAYS HAD A TRUST DEFICIT
- 9. NECESSITY IS THE MOTHER OF (RE)INVENTION
- 10. THIS IS LITERALLY A STORY OF PROGRESS Our people NAB Our customers
- 11. In the end we only regret the opportunities we didnt take