Gb600.unit4.presentation
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The leadership team will assess transitioning to publishing e-books on Kindle. A pilot program will have the VP of Business Development negotiate a trial contract with Amazon for a customer to purchase e-books on Kindle for one semester. The pilot will allow strategic planning to reach four key performance indicators over the transformation timeline. Senior marketing will promote the new movement while information assurance ensures documents are electronically compatible.
![ReferencesFowler, R. (2010, March 31). Top 10 Kindle Features [Web log post]. Retrieved November 08, 2010, from http://www.rayfowler.org/2010/03/31/top-ten-kindle-features/Amazon to boost publishers' Kindle Store revenue. (2010, November 9). The Internet Database. Retrieved November 8, 2010, from http://boomnews.info/amazon-to-boost-publishers-kindle-store-revenue/Krozser, K. (2010, January 11). Tools of Change, or the Future of Publishign Isn't What You Think IT IS [Web log post]. Retrieved November 8, 2010, from http://booksquare.com/tools-of-change-or-the-future-of-publishing-isnt-what-you-think-it-is/Gonsalves, A. (2009, May 7). Kindle DX Poses Profitability Challenges to Publishers. Information Week. Retrieved November 8, 2010, from http://www.informationweek.com/news/personal_tech/reviews/showArticle.jhtml?articleID=217300642&pgno=1&queryText=&isPrev=8](https://image.slidesharecdn.com/gb600-unit4-presentation-101226194039-phpapp01/85/Gb600-unit4-presentation-8-320.jpg)
Gb600.unit4.presentation
- 1. Try Muller/RavenellLeading Transformational Change1
- 2. Presentation PurposeAssessing the leadership teamUnderstanding the purpose and benefit of the transformation to KindleThe Pilot ProgramThe transformation timeline4 KPIs that indicate high performance2
- 3. Identifying The Team This initiative will be driven by 4 key personnel:3
- 4. Why Is This Transition Essential? 4
- 5. Developing A Pilot Program5Sr. Marketing Manager will promote the new movement to spark consumer interestVP of Business Development will find a customer who will purchase our e-books via kindle for 1 semester must negotiate a trial contract with Amazon VP of Information Assurance will ensure that the right documents are published and electronically compatibleThe pilot program will allow us to strategically plan how to reach our key performance indicators
- 7. 4 KPIs Indicating High Performance and Strong Transition 7
- 8. ReferencesFowler, R. (2010, March 31). Top 10 Kindle Features [Web log post]. Retrieved November 08, 2010, from http://www.rayfowler.org/2010/03/31/top-ten-kindle-features/Amazon to boost publishers' Kindle Store revenue. (2010, November 9). The Internet Database. Retrieved November 8, 2010, from http://boomnews.info/amazon-to-boost-publishers-kindle-store-revenue/Krozser, K. (2010, January 11). Tools of Change, or the Future of Publishign Isn't What You Think IT IS [Web log post]. Retrieved November 8, 2010, from http://booksquare.com/tools-of-change-or-the-future-of-publishing-isnt-what-you-think-it-is/Gonsalves, A. (2009, May 7). Kindle DX Poses Profitability Challenges to Publishers. Information Week. Retrieved November 8, 2010, from http://www.informationweek.com/news/personal_tech/reviews/showArticle.jhtml?articleID=217300642&pgno=1&queryText=&isPrev=8