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GCEA Conference 2017 Magazine Publishing presentation

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Kim Latreille
Kim Latreille

Every summer educators from high schools, community colleges, and universities meet over three days for workshops, demonstrations, and seminars in emerging areas of the graphic arts and technology. The theme of the 2017 conference was Women in Print. Gender equality in the printing industry has been identified by SGIA¡¯s initiative, Women in Print Alliance. ¡°A diverse workforce benefits everyone in the industry. Having more women in leadership positions brings much-needed variety to the table, leading to a better outcome and stronger development for all of us,¡± said Maggie Stevens, SGIA. We also recognize the continued success of the Girls Who Print program. In order to reflect the majority women students in our classrooms, we seek to engage with more women role models at GCEA 2017.

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Magazine Publishing Kim Latreille GCEA Conference 2017 Ryerson University
I¡¯m Kim Latreille. ach experience is unique: ?? 20+ year career in print and publishing ?? Past director of producIon and premedia for CoJage Life Media and St. Joseph Media ?? Currently, Publishing & Media Consultant
What is a magazine? Source: hJp://www.magazinedesigning.com/history-of-the-magazines/ In 1731 the word ¡°magazine¡± appeared when The Gentleman¡¯s Magazine was ?rst published. It comes from an Arabic word that means ¡°warehouse¡± ¨C a place where large quanIIes of various things are stored. Today, I would describe a magazine as: A collec4on of aggregated content that has been cra9ed for a cul4vated, similar-minded audience.
A liJle magazine history: October 1924 November 1936 September 1928 Source: hJp://www.magazinedesigning.com/history-of-the-magazines/
Mad Men & the 1950¡¯s ?? New York in 1950 was the birthplace for women¡¯s magazines ?? Era of Modern Art ?? Madison Avenue and ManhaJen ?? CreaIve collaboraIons began that craeed magazine design and adverIsing to how we know it ?? Publishing giants were born, a trend for women¡¯s magazines that conInued into the 1970¡¯s Source: hJp://www.magazinedesigning.com/history-of-the-magazines/
Readers love print magazines. (What they don¡¯t love is print and paper waste). StaIsIcs show they are not (yet) super fans of digital magazines. And when they do enjoy them, many say it¡¯s because they loved the print ediIon ?rst. Source: hJps://www.?ipsnack.com/blog/digital-vs-print-magazines/ Every month 15% read 5 or more printed magazines
So what ¡°died¡±, anyway? Print newspapers, books, and magazines saw a decline in print quanIIes due to the ease of digital content delivery to consumers, and the availability of free wi?. 3 Print Categories: 1) Market, Promote, & Sell: General commercial short run, Quick print, Direct mail, Signage 2) Inform & Communicate: Newspapers, Magazines, Books 3) Product LogisIcs: Package prinIng, Labels, Wrappers Source: hJps://mulImediaman.wordpress.com/tag/dr-ronnie-h-davis/
PrinIng is expensive. So is distribuIon. Where publishers are ?nding cost savings in niche (or custom) publishing is in distribuIon, by ?nding ways to bypass costly tradiIonal newsstand and postal services, and reduce freight costs. ?? Food and Drink (LCBO) ?? Now Magazine (free local)
That¡¯s bad news for big publishers. Publishers puong magazines on the newsstand place 2 copies for each copy they want sold. To sell 100,000 copies on the newsstand, publishers will print and ship 200,000 copies. At a cost of $1 a copy, (plus freight across the country), you can see how newsstand distribuIon can be prohibiIve.
But, small is big. AlternaIve means of print distribuIon are allowing publishers to reach new audiences using shorter print runs. ?? Less waste ?? Reduced freight ?? More control
PrinIng magazines, by quanIty: Large run prinIng 5000+ print run quanIty ¨C?Sheet fed for 5,000 to 10,000 pcs ¨C?Web o?set for 10,000+ pcs Short run prinIng Up to 5000 print run quanIty ¨C?Sheet fed for 2000 to 5,000 pcs ¨C?Digital prinIng for 1 to 5,000 pcs Variable Data is AWESOME!!
Should we rule out digital? No! Digital ediIons get beJer to read with the development of new technology on their plasorms. And, publishers making digital magazines more accessible to new audiences makes them more appealing.
A magazine today:
Colour management? ?? In digital publishing, managing colour on the reader¡¯s end is impossible. ¨C?MulIple viewing devices ¨C?Varying screen sizes ¨C?Screen calibraIon ?? In print publishing, we use colour management tools. ¨C?SWOP, Gracol
Magazine work?ows: ?? Print-Centric ?? Web-Centric ?? Mobile-Centric ?? Content-Centric Content-centric makes the most sense for a mulIplasorm magazine work?ow. Preserve the integrity of the original versions of the magazine¡¯s content to ensure it can be repurposed at its highest resoluIon for the best quality result.
Technology in magazines: CreaIve technology ?? Adobe CC ?? Wordpress ?? Drupal (coding) Digital page building ?? Issuu ?? Flipbuilder ?? PubHTML ?? FlipHTML Project management ?? Trello ?? Basecamp Print magazines ?? AdDirect ?? Kodak Insight ?? File Pre?ight tools Web magazines ?? Flac (audio ediIng) ?? PowerDirector (PC video ediIng) ?? Premier Elements (Mac video ediIng) ?? (none can a?ord AR/VR) Search Engine MarkeIng (SEM) ?? Google AnalyIcs ?? Database management tools
Explore digital magazine Itles.
See the value of crae prinIng. Source: wallpaper image hJp://www.pinkeyeblog.net/tag/magazine/
Create beauIful magazines! ?? Thanks for listening ?? Read magazines

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GCEA Conference 2017 Magazine Publishing presentation